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Attribution etape5

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Attribution etape5

  1. 1. Etape 5Comprendre les synergies entre les différents leviersMise en placeApercuGranulaire
  2. 2. BrandingFaireconnaitreleblogPersuasionDeveloppelinteretConversionTransformelevisiteurBrand Trafic38% Taux ConvAutres referents19% Taux ConvDirect17% Taux ConvLongue traine15% taux de conv. directTwitter13% taux deconv. directFacebook14% taux deconv. directE-mailing1.52 ratio OpeningLongue traine1.10 ratio OpeningAutre res. sociaux1.12 ratio OpeningAutre referents1.13 ratio OpeningSEO horsmarque1.12 ratio OpeningTwitter0.5 ratio AssistedBrand Trafic0.6 ratio AssistedDirect0.5 ratio AssistedSEO horsmarque16% taux deconv. directE-mailing1.45 ratio Assisted