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Attribution etape4

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Attribution etape4

  1. 1. Mise en place Apercu Granulaire Etape 4Analyser la contribution de chaque source de trafic selonun modele dattribution qui fait sens pour votre business
  2. 2. Modele dattribution LINEAIRE Chaque étape du parcours de conversion a la meme valeur Modele dattribution CUSTOMLa 1ere interaction vaut 30%, lesconversions indirectes 10% et la derniere interaction 60%
  3. 3. Analyse dattribution Modele Modele Var. LINEAIRE CUSTOM (Impact s/ CPA)RESEAUX SOCIAUX $1,113 $1,152 + 3.43% SEARCH $8,639 $7,974 - 7.70% DIRECT + MARQUE $5,186 $5,636 + 8.67% AUTRES $3,062 $3,239 + 5.78%

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