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Museum Selfie
Campaign
#museumselfies
TASK: Increase Benton County
Historical Museum's online
engagement and visitation
nu...
FOR A SELFIE
SOCIAL MEDIA
Initial Recommendations
CAMPAIGN
* Use #museumselfies worldwide hashtag
* Add a Twitter Account/...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
KEY
OBJECTIVES
Build and nurture relationships...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
CONTENT
Recommendations
Use the 411 rule for the Self...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
FACEBO...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksPURPOSE
ACTION ITEMS
TWITTE...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Leveraging
Social NetworksTWITTER CARDS
TWITTER
Twitt...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
SAMPLE
Calendar
***Schedule in Word D...
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
#MUSEUMSELFIES
SOCIAL MEDIA CAMPAIGN
Benton County Historical Museum
Selfie
CAMPAIGN
Suggested 
Posting 
Schedule
PLEASE N...
for SELFIE
Social Media
Additional Recommendations
CAMPAIGN
* Work with school districts to engage children and youth in c...
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Benton county historical museum selfie campaign final

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Collaborate with a team of four Leadership Corvallis Colleagues to set up a selfie campaign for BCHM.

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Benton county historical museum selfie campaign final

  1. 1. Museum Selfie Campaign #museumselfies TASK: Increase Benton County Historical Museum's online engagement and visitation numbers by enhancing event marketing. RECOMMENDATION: Engage in worldwide social media support your local museum campaign. #museumselfies CLICK. ENJOY. SHARE.
  2. 2. FOR A SELFIE SOCIAL MEDIA Initial Recommendations CAMPAIGN * Use #museumselfies worldwide hashtag * Add a Twitter Account/Handle * Connect with donors, schools, and other organizations to increase interest and raise awareness. Highlight invested parties through artificial selfies. * Identify a variety of methods for patrons to engage with a single campaign and incentivize sharing (voting for selfies).
  3. 3. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie KEY OBJECTIVES Build and nurture relationships with the current audience. Increase traffic to social media. Provide additional opportunities for interaction with museum content online and in person. Promote interest through documenting patron interaction with collections and events. Engage patrons and donors in discovering and reaffirming their connections to history.
  4. 4. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum CONTENT Recommendations Use the 411 rule for the Selfie Campaign. Post four educational, entertaining (patron selfie with art or artificial selfie with a story) posts for every one "soft promotion" (event promotion or info about participating in the selfie campaign) and one "hard promotion" (a direct invite to patrons to an event or to view a collection). * Limit Facebook posts to 2 posts daily. * Work with a scheduling tool to build content for future FB and Twitter posts.
  5. 5. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksPURPOSE ACTION ITEMS FACEBOOK KEY METRICS * Brand Awareness - content creators/patrons/FB users are the biggest brand/museum advocates * Relationship Building - encourage FB audience to identify with BCHM through art selfies * Event Promotion - promote upcoming collections & events * Engage with Influencers - collaborate with key leaders on social media in the community (schools, government, group leaders, museum advocates, etc.) * Lead Generation - increase traffic to website & Twitter * Number of posts per day (recommended 1 - 2, Monday - Friday) * Page Follows * Likes * Engagement & Comments * Referring Traffic *Shares *Lead Generation (to and from FB) * Schedule Posts for Peak Traffic - use a program similar to Hootsuite to schedule posts and sync platforms
  6. 6. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksPURPOSE ACTION ITEMS TWITTER KEY METRICS * Brand Awareness - use Twitter handles to engage content creators/patrons/FB users as the biggest brand/museum advocates * Relationship Building - encourage audience to identify with BCM through art selfies * Share - selfie links, blog posts, and engaging content * Communicate Issues - educate audience about their place in history and relevance to BCM * Lead Generation - use lead generation cards * Number of posts per day * Followers * Mentions * ReTweets * Lead Generation * Referring Traffic * Favorited Tweets *Lead Generation (to and from FB/Blog) * Set Up - Twitter lead generation cards to use for CRM email campaigns (see next page on using Twitter Cards)
  7. 7. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Leveraging Social NetworksTWITTER CARDS TWITTER Twitter cards allow the Benton County Museum to increase its marketing reach by allowing interested parties to opt in to email, mail, and social media announcements about collections, events, etc. It is a proven method of presenting patrons and social media followers with an additional opportunity to engage with the museum.
  8. 8. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN SAMPLE Calendar ***Schedule in Word Doc also provided*** Selfie CAMPAIGN Sample Calendar Sample calendar is available as a MS Word doc
  9. 9. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  10. 10. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  11. 11. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule
  12. 12. #MUSEUMSELFIES SOCIAL MEDIA CAMPAIGN Benton County Historical Museum Selfie CAMPAIGN Suggested  Posting  Schedule PLEASE NOTE: The Suggested Posting Schedule, as a dynamic document, is also available in Microsoft Word format.
  13. 13. for SELFIE Social Media Additional Recommendations CAMPAIGN * Work with school districts to engage children and youth in campaign * Connect with history & marketing majors to participate in selfie campaign and engage college level audience * Formalize posting process and leverage multi-platform tools

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