Social media marketing plan for Saint Hubertus resort

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Create, manage and optimize a social media campaign analyzing the search trend about location and activities related, defining a primary and a secondary strategy and then leading a generation campaign.

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Social media marketing plan for Saint Hubertus resort

  1. 1. VA N E S S A B O C C H I NA TA L I A P O P OVA F I L I P P O M A RO N G I U KO R AY K A R BAY SAINT HUBERTUS RESORT
  2. 2. THE RESORT
  3. 3. THE EXPERIENCE UNIQUE Location Dining Service Well-being
  4. 4. WEBSITE ANALYSIS Homepage Different sections Booking section
  5. 5. LEAD GENERATION FORM
  6. 6. WEB SITE ANALYSIS Languages
  7. 7. Good money for value?! Best guardanteed!
  8. 8. PHOTOGALLERY
  9. 9. BETTY & THE SPA
  10. 10. WEBSITE ANALYSIS Easy to navigate
  11. 11. INFORMATION Resort Apartments Services Dining Wellness Prices Contacts Cervinia Booking on line
  12. 12. WINTER SEASON
  13. 13. PROMOTIONS Skiing and welllness Skii for free 6+1=6
  14. 14. SUMMER SEASON
  15. 15. SOCIAL PROFILE ANALYSIS
  16. 16. IMPLEMENTATION AREA TYPE OF POSTING: Essential. One way communication . Not involving. PICTURE: Monotematic pictures ( only landscapes) VIDEOS: Only one. More nedeed.
  17. 17. IMPLEMENTATION AREA Crisis management!
  18. 18. PRIMARY & SECONDARY STRATEGY Ø  TARGET Ø  STRATEGIES Ø  ENGAGEMENT Ø  FAN GROWING Ø  EDITORIAL PLAN
  19. 19. EVENTS that could create a CRISIS

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