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La Ristorazione In Italia

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This analysis aims at underlying the main trends of the F&B segment in Italy and was carried out by a student of the 1st edition of the Master in Tourism Management of IULM university as part of a more general project aimed at defining the overall market trends in tourism. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.

Published in: Business, Travel
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La Ristorazione In Italia

  1. 1. La RISTORAZIONE in Italia: andamento del mercato Dott.ssa Manuela Martirano Tutor: Emilio Valdameri, Presidente Progetto Turismo Contatti Master in Tourism Management Università IULM Via Carlo Bo, 1 - 20143 - Milano Tel. +39 (0)2 891412815; Fax +39 (0)2 891412814 website: www.mtm.iulm.it mail: master.turismo@iulm.it
  2. 2. La RISTORAZIONE in Italia: andamento del mercato <ul><li>In valore assoluto, la spesa per servizi di ristorazione è stimata attualmente in circa 46 milioni di €, di questi 40 milioni sono della ristorazione commerciale, di cui il 65% dei ristoranti e il 35% dei bar, </li></ul><ul><li>L’incidenza sul totale dei beni e servizi consumati sul territorio nazionale è del 7,2%, </li></ul><ul><li>Sono circa 228 mila gli esercizi della ristorazione in Italia e gli occupati 565 mila, </li></ul><ul><li>Il numero dei ristoranti è aumentato dal 1970 ad oggi del 3% circa all’anno, </li></ul><ul><li>Gli addetti nei ristoranti sono aumentati mediamente di quasi il 6% l’anno, </li></ul><ul><li>Se si considerano gli ultimi trent’anni, i consumi nei bar e ristoranti sono aumentati di circa il 4% all’anno. </li></ul>Distribuzione dei pubblici esercizi anno 2004
  3. 3. <ul><li>Bar e ristoranti non sfuggono all’aumento dei prezzi e diventano sempre più cari, attualmente pranzare fuori casa costerebbe l’83% in più rispetto al 2001, </li></ul><ul><li>Il 2004 confermano la contrazione della spesa delle famiglie in alberghi e consumi alimentari fuori casa, </li></ul><ul><li>Il tasso medio annuo di crescita della spesa delle famiglie tra il 1994 e il 2004 è circa il 2,3%, </li></ul><ul><li>Dopo una crescita costante avvenuta tra il 1994 e il 2002, il 2003 e il 2004 mostrano una flessione, </li></ul><ul><li>Comunque nel decennio i consumi sono cresciuti complessivamente del 25% </li></ul><ul><li>Il ristorante resta sempre la meta preferita dagli italiani per una cena fuori dalle mura domestiche, con quasi il 50% del mercato la fa da padrone. Seguono le pizzerie con una quota vicino al 30%. </li></ul>Trend consumi alimentari fuori casa Spesa per consumi alimentari fuori casa
  4. 4. I ristoranti nelle guide 2004
  5. 5. Situazione in Piemonte e Lombardia <ul><li>Considerando i prezzi indicativi di un pasto nei locali citati dalla guida Michelin 2004, si scopre che mediamente in Piemonte si spende da 30,18 € a 44,01 €, vini esclusi, mentre in Lombardia la spesa va da 33,71 € a 49,67 €, </li></ul><ul><li>La ristorazione in Piemonte e in Lombardia gode di un buon rapporto prezzo/qualità. </li></ul>Fasce di Prezzi secondo la guida Michelin 2004 49,67 33,71 48,36 32,43 Lombardia 44,01 30,18 43,19 29,58 Piemonte Prezzo medio Max Prezzo medio Min Prezzo medio Max Prezzo medio Min Regione 2004 2003
  6. 6. Ristoranti in provincia di VARESE   30,38           Prezzo medio 36,15 24,62         Prezzo medio min/max 20 10 classico tipica Campo dei fiori Ristorante   50 40 raffinato specialità pesce La Pergola Rist. Pizzeria   50 40 raffianto alta La corte dei sapori Ristorante Fagnano Olona 40 30 classico regionale Le Robinie Ristorante   30 20 classico italiana S. Anna Ristorante Solbiate Olona 20 10 rustico tipica Mazzini Ristorante   30 20 rustico regionale/sarda/siciliana Antica Tratt. Della pesa Trattoria   30 20 rustico regionale La Rava e la fava Osteria   40 30 raffinato etnica Sole d'oro Rist. Pizzeria   30 20 rustico tipica Le volte Rist. Self Service Busto Arsizio 30 20 rustico tipica Tre leoni Rist. Pizzeria   30 20 classico italiana Cervo Ristorante   30 20 rustico regionale San Rocco Ristorante   40 30 rustico tipica I monelli Trattoria Somma Lombardo 40 30 raffianato italiana Borgo Antico Ristorante   30 20 rustico regionale tipica La Trattoria Trattoria   30 20 etnico etnica Galaxy Grill Ristorante   40 30 raffinato tipica Maffis gallery Rist. Pub Gallarate 30 20 rustico specialità pesce Giardinetto Rist. Pizzeria   40 30 giovanile tipica/internaz/spec. pesce Nel buco del mulo Rist. Pizzeria   30 20 raffinato regionale/specialità pesce Il Ghiottone Ristorante Cardano al Campo 30 20 rustico tipica San Martino Osteria   70 50 raffinato alta La Piazzetta Ristorante   50 20 raffinato alta/etnica/internaz. My chef Rist. Pizzeria Ferno 40 20 raffinato alta/specialità pesce Bella Napoli Rist. Pizzeria   40 30 rustico Alta/regionale Degli Artisti Osteria Lonate Pozzolo MAX MIN AMBIENTE CUCINA NOME TIPOLOGIA COMUNE
  7. 7. Ristoranti intorno a Bogogno 24 20 casalinga Centrale Ristorante/ pizzeria 85 55 raffinato Piemontese rielaborata Pinocchio Ristorante 52 24 accogliente Spec di mare L'OLIMPIA Ristorante Veruno 45 31 elegante Piatti ricercati di tradiz MACALLE' Ristorante Momo MAX MIN AMBIENTE CUCINA NOME TIPOLOGIA COMUNE 40 Prezzo medio 47 33 26 21 piemontese La torbiera ristorante 25 19 novarese OSTERIA TRE RE osteria Agrate C. 55 38 elegante tradizionale HOTEL SAN ROCCO Rist. in albergo 66 46 raffinato Specialità tipiche Villa Crespi Ristorante 37 22 regionale Tipica regionale TAVERNA ANTICO AGNELLO Ristorante Orta S. Giulio 35 24 tipico Tipica regionale SAN PIETRO Ristorante 52 36 elegante ricercata IL BERSAGLIERE Ristorante/ wine bar Borgomanero 43 33 Spec. Terra e mare AL CANTUCCIO Ristorante Arona
  8. 8. Considerazioni finali <ul><li>Aumento domanda SLOW FOOD, </li></ul><ul><li>Tendenze innovative per i matrimoni, </li></ul><ul><li>Attenzione alla cucina TIPICA ed agli itinerari enogastronomici. </li></ul>

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