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Maximizing Sales
Using A/B Testing
Three Quotes From
Shopify Stores
Re-arranging the
menu increased total
page visits per user
by 30%
1
Trisha Roy (Barn & Willow)
Changing the
featured pictures
from the product
itself to models
wearing the product,
transactions
increased 1.5%.
1
Maure...
By showing only two
products instead of
four, we dramatically
increased our sales
1
David Lipovkov (KeepGo.com)
The Need for A/B Testing
Many Possible Reasons
4 Maybe more traffic?
4 Maybe the images you picked were better?
4 Maybe the order of the products y...
$300,000,000 button
http://www.uie.com/articles/three_hund_million_button/
Entire redesigns are expensive and
risky
What is A/B testing
What is a conversion?
Something measurable that you want to improve:
4 Total revenue
4 Number of people looking at product...
Control = Original Version
Variation = The New Change You're
Testing
How the analytics work
1. When a visitor visits your store, Visual Website
Optimizer puts a cookie in the visitor's browse...
Example
Optimizely Installation 1
Just Google "Optimizely Shopify"
1
Optimizely Reference: https://help.optimizely.com/hc/en-us/ar...
1. Create your account
2. Make a campaign and
make your change
3. Add code to your store
Let's test it
Incognito
Analyzing the results
Now go and try it out!
"What should I test?"
Conversion Best Practises
+
Google Analytics
+
User Experience Design
=
Testing Plan
Some Usual suspects
1. Changing a headline (Edit text)
2. Showing categories vs product (Removing/Hiding
Elements)
3. Back...
Analytics
+
Conversion
=
Jevin Maltais
Want Traffic?
Better Conversions?
101 E-Commerce
Conversion Ideas
EcommerceGrowthWeekly.com
Sign up now!
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
Maximizing Sales Using A/B Testing
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Maximizing Sales Using A/B Testing

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Presentation by Jevin Maltais at MTL + ECOMMERCE sharing simple ways to increase store sales using a/b testing.

Published in: Marketing, Technology
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Maximizing Sales Using A/B Testing

  1. 1. Maximizing Sales Using A/B Testing
  2. 2. Three Quotes From Shopify Stores
  3. 3. Re-arranging the menu increased total page visits per user by 30% 1 Trisha Roy (Barn & Willow)
  4. 4. Changing the featured pictures from the product itself to models wearing the product, transactions increased 1.5%. 1 Maureen Wilkie (Beltcraft)
  5. 5. By showing only two products instead of four, we dramatically increased our sales 1 David Lipovkov (KeepGo.com)
  6. 6. The Need for A/B Testing
  7. 7. Many Possible Reasons 4 Maybe more traffic? 4 Maybe the images you picked were better? 4 Maybe the order of the products you showed were different. 4 Maybe the products you featured were different? 4 Maybe it was that people were less distracted by the menu bar?
  8. 8. $300,000,000 button http://www.uie.com/articles/three_hund_million_button/
  9. 9. Entire redesigns are expensive and risky
  10. 10. What is A/B testing
  11. 11. What is a conversion? Something measurable that you want to improve: 4 Total revenue 4 Number of people looking at products 4 Total people adding products to cart
  12. 12. Control = Original Version Variation = The New Change You're Testing
  13. 13. How the analytics work 1. When a visitor visits your store, Visual Website Optimizer puts a cookie in the visitor's browser so it remembers which version it showed them. 2. When they come back, they are always shown the same version. 3. When the visitor converts (say a checkout page), it looks to see which variation of the page the visitor looked at and adds that conversion to that variation
  14. 14. Example
  15. 15. Optimizely Installation 1 Just Google "Optimizely Shopify" 1 Optimizely Reference: https://help.optimizely.com/hc/en-us/articles/200040505-Implementing- Optimizely-on-a-CMS-or-e-commerce-platform#shopify
  16. 16. 1. Create your account
  17. 17. 2. Make a campaign and make your change
  18. 18. 3. Add code to your store
  19. 19. Let's test it
  20. 20. Incognito
  21. 21. Analyzing the results
  22. 22. Now go and try it out!
  23. 23. "What should I test?"
  24. 24. Conversion Best Practises + Google Analytics + User Experience Design = Testing Plan
  25. 25. Some Usual suspects 1. Changing a headline (Edit text) 2. Showing categories vs product (Removing/Hiding Elements) 3. Background image 4. Call to action location 5. Call to action text
  26. 26. Analytics + Conversion = Jevin Maltais
  27. 27. Want Traffic? Better Conversions?
  28. 28. 101 E-Commerce Conversion Ideas
  29. 29. EcommerceGrowthWeekly.com Sign up now!

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