Rebuilding Media: The Future of Context

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Rebuilding Media: The Future of Context

  1. 1. The Future of Context
  2. 2. Tweet this session
  3. 3. The Search for a Business Model
  4. 4. First: The Eyeballs Era.
  5. 5. The Eyeballs Era
  6. 6. Then: Time for Targeting.
  7. 7. Time for Targeting
  8. 8. Now: Valuing Our Information
  9. 9. Valuing our information: Two approaches
  10. 10. Delivering valuable information
  11. 11. The overload problem
  12. 12. “Learned helplessness”    
  13. 13. Toward more valuable information
  14. 14. Coverage of the Fort Hood shootings
  15. 15. The Tribune’s reaction
  16. 16. From more stories to larger stories
  17. 17. Towards more valued journalism
  18. 18. A new frontier
  19. 19. The backstory problem
  20. 20. Familiarity with a news story
  21. 21. Different news needs for different users
  22. 22. Towards timeless news
  23. 23. Wikipedia’s lessons.
  24. 24. It works for breaking news.
  25. 25. It works for old news.
  26. 26. Wikipedia trounced both blogs and the Times.
  27. 27. The Times learned from Nisenholtz’s bet.
  28. 28. And the concept is spreading...
  29. 29. Texas Tribune topic page
  30. 30. Google calls this approach “living stories.”
  31. 31. In fact …
  32. 32. … just this past Tuesday
  33. 33. You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  34. 34. Imagine a news source that provided enough background to make every story clear.
  35. 35. Imagine a news source that day after day became not merely timelier, but more comprehensive.
  36. 36. Wikipedia’s growth curve
  37. 37. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  38. 38. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  39. 39. Traffic estimates: NYTimes.com vs. Wikipedia.org
  40. 40. N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  41. 41. The questions ahead
  42. 42. How do we design for timeless news?
  43. 43. What’s the role of curation?
  44. 44. What’s the role of personalization?
  45. 45. What’s the role of social media and user-contributed content?
  46. 46. And what are your questions?
  47. 47. Thank you. Matt Thompson

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