The Future of

Context
The Search for a
Business Model
First: The Eyeballs Era.
The
Eyeballs Era
Then: Time for Targeting.
Time for
Targeting
Now: Valuing Our Information
Valuing our information:
Two approaches
Delivering valuable
information
The overload problem
“Learned
helplessness”

                   
Toward more
valuable
information
Coverage of the
Fort Hood shootings
The
Tribune’s
reaction
From more stories to larger stories
Towards more valued journalism
A new
frontier
The backstory problem
Familiarity with a news story
Different news needs
 for different users
Towards
timeless news
Wikipedia’s lessons.
It works for
breaking
news.
It works for
old news.
Wikipedia trounced both blogs and the Times.
The Times
learned from
Nisenholtz’s bet.
And the concept is spreading...
Texas Tribune topic page
Google calls this
approach “living stories.”
In fact …
… just this past month
You’ve heard of the “Real-Time Web.”

Get ready for the “Timeless Web.”
Imagine a news source that
 provided enough background
to make every story clear.
Imagine a news source that
    day after day became
     not merely timelier,
but more comprehensive.
Wikipedia’s growth curve
Wikipedia
creator Jimmy
Wales estimated
in 2006 that
1,400 people
contributed 74%
of the site’s
edits.*
Before 2008
staff cuts, the
size of the New
York Times
newsroom was
around 1,420.*
Traffic estimates:
NYTimes.com vs. Wikipedia.org
N.Y. Times
editor Bill
Keller has
listed
“living articles”
as being among
his top
priorities.
The questions ahead
How do we design for timeless news?
What’s the role of curation?
What’s the role of personalization?
What’s the role of social media
and user-contributed content?
And what are your questions?
Thank you.




Matt Thompson
API presentation - 3/9/10
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API presentation - 3/9/10

  1. 1. The Future of Context
  2. 2. The Search for a Business Model
  3. 3. First: The Eyeballs Era.
  4. 4. The Eyeballs Era
  5. 5. Then: Time for Targeting.
  6. 6. Time for Targeting
  7. 7. Now: Valuing Our Information
  8. 8. Valuing our information: Two approaches
  9. 9. Delivering valuable information
  10. 10. The overload problem
  11. 11. “Learned helplessness”    
  12. 12. Toward more valuable information
  13. 13. Coverage of the Fort Hood shootings
  14. 14. The Tribune’s reaction
  15. 15. From more stories to larger stories
  16. 16. Towards more valued journalism
  17. 17. A new frontier
  18. 18. The backstory problem
  19. 19. Familiarity with a news story
  20. 20. Different news needs for different users
  21. 21. Towards timeless news
  22. 22. Wikipedia’s lessons.
  23. 23. It works for breaking news.
  24. 24. It works for old news.
  25. 25. Wikipedia trounced both blogs and the Times.
  26. 26. The Times learned from Nisenholtz’s bet.
  27. 27. And the concept is spreading...
  28. 28. Texas Tribune topic page
  29. 29. Google calls this approach “living stories.”
  30. 30. In fact …
  31. 31. … just this past month
  32. 32. You’ve heard of the “Real-Time Web.” Get ready for the “Timeless Web.”
  33. 33. Imagine a news source that provided enough background to make every story clear.
  34. 34. Imagine a news source that day after day became not merely timelier, but more comprehensive.
  35. 35. Wikipedia’s growth curve
  36. 36. Wikipedia creator Jimmy Wales estimated in 2006 that 1,400 people contributed 74% of the site’s edits.*
  37. 37. Before 2008 staff cuts, the size of the New York Times newsroom was around 1,420.*
  38. 38. Traffic estimates: NYTimes.com vs. Wikipedia.org
  39. 39. N.Y. Times editor Bill Keller has listed “living articles” as being among his top priorities.
  40. 40. The questions ahead
  41. 41. How do we design for timeless news?
  42. 42. What’s the role of curation?
  43. 43. What’s the role of personalization?
  44. 44. What’s the role of social media and user-contributed content?
  45. 45. And what are your questions?
  46. 46. Thank you. Matt Thompson

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