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Mark Tenney portfolio of work


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Mark Tenney portfolio of work

  1. 1. mark a. tenney Marketing communications that scores a perfect ten. { Marketing { Branding { Design 1 | 303 - 478 - 2446
  2. 2. Marketing Communications - Staples Print Solutions Staples Print Solutions The challenge was to create and “in-brand” packaging system that worked with a wide variety of package shapes. Our team’s solution maintained the equity of the Staples Contract brand system while displaying the capability of the packaging business. 2
  3. 3. Marketing Communications - Corporate Express Corporate Express Launch Campaign After developing the initial identity for the company’s online procurement site, our team was charged with designing a campaign that would launch a new release of the site. A sustainable solution delivered a full video overview on a flash memory drive along with other sales collateral that generated excitement and support among the sales force. 3
  4. 4. Brand Development - Sustainable Earth® Sustainable Earth In order to take advantage of the growing demand for sustainable cleaning products, I was asked to lead the initiative to rebrand this product line. We developed a full packaging system and a supporting brand platform for marketing communications collateral. The entire system supports the value proposition of this product line: Performance, People, Price, Planet. 4
  5. 5. Product Marketing - Corporate Express Private Label Writing Instruments Corporate Express Private Label Writing Instruments With the company’s entrée into the private label pen space, my assignment was to develop names, identities and marketing communications collateral for this new line. We named over a dozen new pen products, created the logos and branding for the line. These remain many of the company’s better selling SKUs. 5
  6. 6. Marketing Campaign Development - Corporate Express Business Interiors (CEBI) Corporate Express Business Interiors The company needed a new brand to better position its furniture business in the marketplace. We were asked to create a brand identity system and marketing collateral to support both the identity and the marketing initiatives. The resulting system established a powerful and exciting new furniture distribution brand within the business interior industry. 6
  7. 7. Brand Development - Corporate Express Business Interiors (CEBI) Corporate Express Business Interiors The brand system encompassed: guidelines for third-party vendors to follow, capability brochure and collateral, tradeshow booths and signage, vehicle graphics, email and website design. 7
  8. 8. Marketing Campaign Development - Corporate Express Business Interiors (CEBI) Corporate Express Business Interiors The brand system encompassed: guidelines for third-party vendors to follow, capability brochure and collateral, tradeshow booths and signage, vehicle graphics, email and website design. 8
  9. 9. Marketing Communications - Staples Technology Solutions Ink & Toner Crowd control. Printing Solutions Guide Monitor, manage and maintain your entire print fleet. It’s hard for companies to know exactly what equipment they’ve accumulated. With dozens of printer brands, hundreds of models, and new ones being added each day, the complexity continues to grow. Staples Technology Solutions offers a unique combination of products and services to help you take control of your printer fleet and reduce operating and purchasing costs. Here’s what we offer: • Hardware and supplies • Auto-procurement capabilities • Fleet discovery and management • Fleet analysis and reporting • Nationwide maintenance program • Flexible payment options Learn more at or call 1-800-828-9949. Solutions. 2009 Expertise. Products. Services. 2009 Printing Solutions Guide For more information call 800-828-9949, visit or contact your Account Manager. Please recycle this catalog when your new one arrives. Staples Technology Solutions Ink & Toner One of the most important elements of the Staples business is the Ink & Toner offering. I was asked to extend the brand to encompass this messaging through catalogs, advertising and email. Working closely with the internal client, my team was able to develop a unique look that retained the overall brand while setting the business apart and conveying a compelling value proposition. 9
  10. 10. Packaging - IPW Remanufactured Toner System Recycled Toner Packaging System Image Projections West (IPW) needed a new brand identity and packaging system for their signature product line of remanufactured toner cartridges. I was able to work with their current brand agency to identify the need and extend the brand and introduce a new packaging system. This new packaging has had a significant impact on improving the name recognition and increasing the revenue for IPW. 10
  11. 11. Packaging Development & Design - Corporate Express Private Label Coffee Corporate Express Private Label Coffee Marketing The line of fine coffees was an important element of the private label offering from Corporate Express. I was asked to provide marketing materials that promoted the quality of the product in an alluring and meaningful way. My team and I created a dimensional marketing piece that accompanied a brochure touting the benefits of our brew. The results were very positive. 11
  12. 12. Marketing Communications - Corporate Express Product Marketing Corporate Express Scotch Product Email One of the most valuable marketing initiatives we supported was our partnership with our vendors. Working closely with the team at 3M and the internal Merchandisers we were able to consistently provide top-quality collateral that supported initiatives of both teams. The results showed that 3M products consistently outperformed similar non-marketed items. 12
  13. 13. summary ~ Marketing Communications and Brand professional offering more than 15 years of broad B2B experience within a range of marketing disciplines including: global branding and marketing disciplines including: global brand strategy, corporate standards development, market communication processes, cross-functional collaboration and relationship building, creative solutions execution, marketing strategy, and business function collaboration. Experience working with some of the world’s top brands including: Nike, HP, Staples, 3M, DuPont, HON, the U.S. Government, and world-class brand agencies including: Slack Barshinger and Landor Associates. Architect and leader of successful global marketing communications and brand services group that consistently maintained triple-digit rates of return (ROI) while collaboratively producing customer-focused marketing and product marketing materials that supported sales and drove the rapid transformation of business vision and strategy into materials that achieved enduring change with measurable results. I achieve this success by being client-focused, cost-conscious, and results-driven. I can do the same for you. Specialities include: – Marketing Communications Leadership – Brand Strategy & Development – Product Marketing Mark A. Tenney – Marketing Campaign Development 8173 Estes Circle Arvada, CO 80005 – Creative Direction – Packaging Development & Design 303 - 478 - 2446 – Award-winning Design & Visual Communication – Video Production & Direction LinkedIn: – Responsible Cost Management 13