Multimedia Story Telling


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Discussion of elements of multimedia story telling for audience interested in editing, shooting and crafting video

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  • Run newsrooms and I now have my own business, a small media consulting, content management / production firm.
  • Broadcast performer. Understand need to be versatile, multi-media. At Forbes we produced for print, web, videoAnd broadcast. All part of the job.
  • Multimedia Story Telling

    1. 1. Multimedia Story Telling<br />By Mark Tatge <br />E.W. Scripps Visiting Professor, Ohio University<br />Produced by DeadlineReporter LLC All Rights Reserved<br />
    2. 2. Today’s Topics<br />Introduction<br />Story telling<br />Framing stories<br />Deciding an approach<br />Example of US Airways Flight 1549<br /> Critique of Multimedia projects<br />
    3. 3. Author & Award winning Investigative Reporter<br />
    4. 4. Web, video, print editor and content developer<br />Source: Forbes Magazine<br />
    5. 5. National TV Commentator<br />CNN, MSNBC, CNBC, FOX, PBS, ABC News<br />Source: Fox News<br />
    6. 6. The Power of Video<br /><br />
    7. 7. Best way to tell stories<br />Rule No. 1: Define the story: What are we trying to portray<br />
    8. 8. Two-step process<br /> Decide the story “Frame.” <br />Decide what media to use.<br />
    9. 9. Framing the Approach<br />Most stories don’t tell themselves.<br />We need a roadmap<br />Where are we headed? <br />What is our theme?<br /> Who is our protagonist?<br />
    10. 10. Framing Stories<br />Framing involves finding a way to tell a particular story – deciding the best approachin terms of reporting the story.<br />
    11. 11. Developing “the Frame”<br />Read other publications.<br />Talk to people<br />Good stories come from developing a “frame of mind” about a topic.<br />Must have <br /> a) Experience<br /> b) Knowledge<br /> c) Test your idea<br /> d) Reformulate your hypothesis.<br />
    12. 12. Every story has a frame<br /> Historical (Time) – Now vs. Past.<br />Scope – Big picture vs. small picture.<br />Reasons – Why is this happening?<br />Impacts – Consequences of development.<br />Future – Down the road.<br />
    13. 13. Once we have the frame …<br />We can decide what sort of media to use to tell the story …<br />
    14. 14. Picking Multimedia elements<br />Building blocks<br />People ? Places ? Events?<br />Is it visual ?<br /> Is there movement? <br />Is it complicated? <br />Does it require explanation?<br />
    15. 15. Using multiple approaches<br />Anatomy of a plane crash <br />Video Interviews with passengers <br />Graphics or slides - what happened in the moments before the plane crashed.<br />Cockpit recorder tape – voiceover.<br />Story – Text discussing tighter regulations being proposed in Congress to prevent future crashes.<br />
    16. 16. US Airways 1549 Crash Landing<br />US Airways Flight 1549 crash-landed in the Hudson River on Jan. 15, 2009<br />Source: The New York Times<br />
    17. 17. What is the best way to tell the story of a plane crash?<br />
    18. 18. Print & Web Text <br />Print remains a powerful way to reach readers. But today we have many more ways to tell a story<br />Source: New York Daily News<br />
    19. 19. Graphics, Computer animation<br />Reconstruction of the crash reconstructed using tower tapes<br /><br /><br />
    20. 20. Web: Think Interactive<br /><br />Source: The New York Times<br />
    21. 21. Honey – “I’m might be late for dinner. I am sitting in the Hudson after crash landing.”<br />
    22. 22. Involve Readers<br />Social media, blogs, Facebook – viewer generated content – connects to audience<br />Source: New York Times<br />
    23. 23. Podcast – audio tapes<br />Source: Fox News<br />
    24. 24. Good story telling starts with shoe leather reporting<br /> Research<br />Interviews<br />Reports<br />Documents<br />Developing sources<br />Source: Google Images<br />
    25. 25. Accuracy and ethics<br />Basic reporting dictates: Accuracy.<br />All facts should be checked, rechecked.<br /> Must be ethical.<br /> Must be honest .<br />Must be transparent.<br /> Must not violate copyright law.<br />
    26. 26. Multimedia challenge<br />Rule No. 2: Don’t let the technology takeover the story<br />
    27. 27. Multimedia Examples<br />
    28. 28. The Meat Packer<br /><br />
    29. 29. Fast Food<br /><br />
    30. 30. Telling a story<br /><br />
    31. 31. Friday Night lights<br /><br />
    32. 32. The End<br />E.W. Scripps School of Journalism at Ohio University<br />