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This Go-To-Market Strategic framework was developed as a result of a major consulting assignment. Three expert process design consultants were locked in a room for 2 weeks to develop what has become the world's leading methodology for developing a go to market strategy.
The client for this project was a $2m PA Innovation Program. In order to see results from the innovation program they engaged us to develop a structured methodology for determining the best path to market for any new innovation. Watch the presentation to the end as there is now an embedded video overview of the methodology.