Developed for the Australian Innovation Festival 2010, this presentation leverages off a consulting approach we often use with clients seeking to commercialise early stage technologies. We have run numerous workshops and the Innovation Festival event showed the true power of this approach.
-17-<br />Value Co-Creation<br />Through various technological advances the integration and participation of the customer in the value creation process is increasingly possible. <br />Together with the knowledge and networks of customers additional value can be created and facilitated.<br />Examples: Ebay & Amazon<br />
-18-<br />Purchasing Process<br />Customers highly value an efficient, simple and convenient purchase process.Example: Creative Mobile Technologies back-seat swipe and entertainment for Taxi Cabs<br />
-19-<br />Set-Up/Installation<br />In some cases set-up or installation is necessary. The simplification of this process is of enormous value to the customer.<br />Example: Dick Smith: Mobile Techxphert Services<br />
-20-<br />Use/Operation<br />In many cases most of the value in a value proposition comes from the use or operation of an actual product or service. However, to differentiate themselves companies try to create value beyond a simple product or service.<br />Salesforceis carefully creating additional value by offering continuous updating "behind the scenes" and providing easy access to complementary products by third party vendors.<br />
-21-<br />Maintenance & aftersales support<br />Value is often created during the maintenance and after-sales phase. This can be either by offering high quality service or by offering a value proposition that minimizes the need for maintenance & after-sales.<br />Example: The attractiveness of salesforce.com’s value proposition essentially comes from the fact that the hosted software model (application service provider - ASP) minimizes the need of software maintenance by the customer.<br />
-22-<br />Ending and value transfer<br />In many cases once a customer does not need a product or service anymore he has to terminate the service or dispose of the product.Example: BMW Recycling Programme<br />