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Passbookの教科書

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Passbookの教科書

  1. 1. Passbookの教科書 ∼基礎∼ Com ing soo n! @たかはしまさかず
  2. 2. Passbook?
  3. 3. Passbook?
  4. 4. Passbook? Gift Card Tickets CouponsLoyalty Card Passbook ギフトカード、クーポン、パスやチケットを iPhoneに発行できます。
  5. 5. できることWallet Coupon Time&location Ticket Based
  6. 6. できることWallet Coupon Time&location Ticket Based
  7. 7. Wallet 小売店 レコード店コーヒーショップ もう複数のポイントカードを持ち歩く必要はありません。 事前に決済を済ませば、レジに並ぶ必要はありません。 業種・企業の垣根を超えたワンストップサービス
  8. 8. Time&Location movie air映画の上映や出発の時間をお知らせしたり・・ 近くにいるお客さんにクーポンを送ったり・・
  9. 9. メリット ユーザー 事業者× たくさんのポイントカード 顧客管理  お得! マーケティング お知らせ! コミュニケーション
  10. 10. モバイル決済
  11. 11. 課題• 現時点では仕様が明らかでない• 店舗の対応(端末、スタッフなど)• クーポン以外の利用• 普及するのか?
  12. 12. Apple WWDC Keynote 2012 iOS 6 - Passbook
  13. 13. 最後に今のところ、未確定な部分もありますが、iOS6の登場によりスマホファーストが加速すると思われます。引き続き、情報収集を進めてまいります。近日、Passbookの勉強会を行う予定なので、興味がある方はお気軽にコンタクトして下さい。(2012年8月予定) たかはし まさかず mail: mtakasurf@gmail.com FB: facebook.com/mtakasurf twitter: @mtakasurf

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