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1962 1980
1999
2018
2036
1.0
11.0
21.0
31.0
41.0
51.0
61.0
71.0
81.0
91.0
101.0
1930
1933
1936
1939
1942
1945
1948
1951
1954
1957
1960
1963
1966
1969
1972
1975
1978
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
2011
2014
2017
2020
2023
2026
2029
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2035
2038
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2059
#Americans
Prime income years (age 35-60)--Greatest generation (1910-1927)
Prime income years (age 35-60)--Silent Generation (1928-1945)
Prime income years (age 35-60)--Boomers (1946-1964)
Prime income years (age 35-60)--GenX (1965-1980)
Prime income years (age 35-60)--Millenials (1981-2000)
Slide 24
Boomers bought equities… millennials like “Growth stocks”
S&P 500
The Baby boomers prime income years stretched from 1982 and peaked in 1999.
• Baby boomers prime income years stretched from 1982 and peaked in 1999, coinciding with equity market peak.
Boomers prime
income years
1982-1999
Figure: Comparative S&P 500 prices and the prime income years of various generations
Census bureau We believe
Millennials
like equities,
and seems
like they favor
“Growth”
stocks and
digital-based
companies…

Published in: Business
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