Media, Freedom and the Web slides from my Transmediale McLuhan Lecture at Canadian Embassy in Berlin. February 2011.

1. media
freedom
web
and
the
mark surman | mozilla.org/about

4. as a medium the web has one message:

5. as a medium the web has one message:
build me
i can be anything you want.

9. you make me
you can make me beautiful

10. you make me
you can make me fun
beautiful

11. you make me
you can make me sad
beautiful

12. you make me
you can make me evil
beautiful

13. you make me
you can make me anything
beautiful

14. i
want
to talk
about
this

15. i
want
to talk
about
three
things:

16. the
web is made of freedom.
1.

17. the
web is open ended.
1.

18. all
media
are now shaped by the web
2.

19. we get to make
choices
about how all this works
3.

20. why now?

21. a.

22. web disruption media
b.

23. web reinvention media
b.

24. the
web is in danger
c.

25. c. privacy

26. c. innovation

27. c. freedom

28. me

29. media
and
who we are
me

36. d.i.y.

38. d.i.y.

39. freedom

40. the
web is made of freedom.
1.

41. the
web is open ended.
1.

42. “The web evolved into
a powerful, ubiquitous
tool because it was
built on egalitarian
principles.”
tbl.

43. 0. run
1. study
2. redistribute
3. improve
freedom

44. 0. use
1. study
2. remix
3. share
freedom

46. HTML
JavaScript
CSS

49. permission

53. open ended
never finished

54. open ended
built to be built on

55. web sez:
build me
i can be anything you want.

56. all
media
are now shaped by the web
2.

57. web intertwined media

58. “The next medium,
whatever it is – it may
be the extension of
consciousness – will
include television as its
content, not as its
environment, and will
transform television
into an art form.”
mm.

65. web intertwined media

66. web disruption media

67. web reinvention media

71. exciting moment

72. “We shape our tools,
and then our tools
shape us.”
mm.

73. we get to make
choices
about how all this works
3.

74. “We're trying to build a
web that's transparent,
where you can see
what's going on. A web
you can touch and pull
apart. A web that you
can help create. A web
that is a public resource
owned by all of us.”
mb.

75. We get to choose.

76. But, practically, what
does choosing look like?

77. c. 1825

78. 1895

79. 1925

80. montage
was a choice

81. 1985

82. next
choice?

83. 2009

84. 2009

85. 2009

86. 2010

91. if we choose,
the future of cinema
can look like freedom
0. use
1. study
2. remix
3. share

92. if we choose,
the future of the web
can look like freedom
0. use
1. study
2. remix
3. share

93. or we can make
another choice

94. “Open eras tend to last
for about 15 - 20 years.
And then they flip into
being more closed.
We may be at the
beginning of the
closing.”
tw.

98. “There is absolutely
no inevitability as long
as there is a willingness
to contemplate what
is happening.”
mm

99. web reinvention media

100. invitation

101. web sez: build me

102. start something

103. make something

104. tell someone

105. “We're trying to build a web that's
transparent, where you can see
what's going on. A web you can
touch and pull apart. A web that
you can help create. A web that is a
public resource owned by all of us.”
mb.

106. We need your help.
mozilla.org/about

107. media
freedom
web
and
the
mark surman | mozilla.org/about