Marketing Yourself Through Social Media - Dr. Lampe

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Assistant Professor Dr. Cliff Lampe of the Michigan State University Department of Telecommunication, Information Studies, and Media shares his recommendations for how to manage your social media brand with attendees of Spartan Insight, a speaker series put on by the MSU Alumni Club of Mid-Michigan and the College of Communication Arts and Sciences at MSU.

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Marketing Yourself Through Social Media - Dr. Lampe

  1. 1. Cliff Lampe Department of Telecommunication, Marketing Yourself Information Studies and Media through Social Media Michigan State University lampecli@msu.edu September 22, 2009
  2. 2. Cliff Lampe • Assistant professor – Telecommunication, Information Studies, and Media • Social Software Researcher – Facebook – Wikipedia – Other nerdy stuff Cliff Lampe - lampecli@msu.edu Student Athlete Use of Facebook
  3. 3. Social Media
  4. 4. Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
  5. 5. Social Media • Social Network Sites • Blogs • Wikis • Use-generated content sites (Flickr, YouTube) • Basically, user provided content and direct interaction Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  8. 8. Social Network Sites
  9. 9. Nerdy definition • A profile • A friends list • The ability to traverse the friends list • Bundles of applications Cliff Lampe - lampecli@msu.edu
  10. 10. Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
  11. 11. Types of SNS uses • Social communication – Facebook, MySpace, Bebo, SkyRock • Business solutions – Beehive, LinkedIn • Content creation – Flickr, Fotolog, Last.fm • Mobilization – Mybarackobama, care2give, modestneeds • Cultural affinity – Blackplanet, migente, asianavenue • Interest affinity – MyChurch, Couchsurfing, librarything Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  13. 13. The usual suspects
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  18. 18. Unusual Suspects
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  22. 22. Common Concerns
  23. 23. Common Concerns • I don’t want people to know that much about me. – Depends on your strategy for using social media – Managing your presence • I don’t want to be “friends” with the 5th grade bully… – So don’t, or do. • I don’t want my co-workers to see the same thing as my family members. – Multiple strategies here. Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
  24. 24. BE AWARE OF YOUR AUDIENCE!
  25. 25. HR uses of social media
  26. 26. http://www.emarketer.com/Article.aspx?R=1007268 Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  29. 29. Managing your brand 6. Start a group or page 1. Know your audience 7. Join or start an event 2. Decide on your in your area branding strategy 8. Import contacts and 3. Use privacy settings grow your network 4. Fill out your profile 9. Link to your other completely social media homes 5. Update your status 10.Feed your social networks Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  32. 32. Resources to learn more
  33. 33. Mashable Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  35. 35. http://soshable.com/ Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
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  38. 38. Ole Dr. Lampe’s rules of updating • Be informative – No one cares what you had for breakfast. Well, unless it was really good. • Use moderation – not too much or too little posting • Be Carnegie – Never criticize, condemn, or complain (or boast) OK, a little of all of that is fine… • Use humor – Being interesting helps people believe you’re informative Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
  39. 39. Ole Dr. Lampe’s rules for presence • Have a website – Preferably yourname.org • You have to speculate to accumulate – Be generous to others. Attribute. • Establish your goals – What do you hope to get out of social media? Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media
  40. 40. (Some) SNS Research @ CAS • Ellison, N., Lampe, C., & Steinfield, C. (2009). Social Network Sites and Society: Current Trends and Future Possibilities. Interactions Magazine (16) 1. • Steinfield, C., Ellison, N. & Lampe, C. (2008). Social capital, self- esteem, and use of online social network sites: A longitudinal analysis. Journal of Applied Developmental Psychology 29 (6). • Lampe, C., Ellison, N., & Steinfield, C. (2008). Changes in Use and Perception of Facebook. In Proceedings of the 2008 Conference on Computer-Supported Cooperative Work (CSCW 2008). • Ellison, N. Steinfield, C. & Lampe, C. (2007). The benefits of Facebook 'friends': Exploring the relationship between college students' use of online social networks and social capital. In Journal of Computer-Mediated Communication 12 (3).
  41. 41. THANKS! • Mad love to… – Nicole Ellison and Chip Steinfield – The Online Interactions Lab – Tor Bjornrud, Chris Hamrick, Chandan Sarkar, Jessica Vitak, Yvette Wohn Cliff Lampe - lampecli@msu.edu Marketing Yourself through Social Media

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