2011 Communicator magazine

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WELCOME TO THE 2011
EDITION OF OUR COLLEGE’S
COMMUNICATOR MAGAZINE.

This magazine is written just for you,
the friends and alumni of the college. It’s
one way we share many of the college’s
accomplishments during the year. This
year, there are many points of pride.

The National Research Council issued
its evaluation of graduate programs naming
ours the best communication college
in the country. Of 83 communication
doctoral programs that participated we
were the only university that had two
programs in the top 10, both of which are
in this college.

Alumni Craig Murray and Linda Chapman
Stone received prestigious MSU Grand
Awards. Marcie and the late Ed Schalon
were honored for their philanthropy to the
university at the awards ceremony.
As of January, Diane Neal became our
Alumni Board president. Diane is a true
advocate for our college and a wonderful
leader of our board. Jef Richards began his
role as the new
chair of the Department
of Advertising,
Public
Relations,
and Retailing
also in January.
This past year, we conducted searches
for seven new faculty members. As fall approaches,
we will welcome these talented
scholars to our college. You can learn
more about them on page 21.
This fall, we launch our new integrated
media arts program in the Media
Sandbox. This program will be a boon to
creative students who want to start early
and learn fast about all of the multimedia
tools in high demand by employers today.
Read about it on page 20.
Our researchers are hard at work on
projects that seek to enrich and improve
our lives. Our faculty members submitted
116 grant proposals last year - more
than the number of faculty we have. This
summer, our graduate students received
more than $100,000 in funds to conduct
independent summer research, with expectations
to publish and present at conferences.
In addition, your support helps to
guide much of our activity and progress,
and we are thankful for all contributions.
This year, expendable funds were donated
by alumni allowing immediate internship
scholarship opportunities for 25-30
students – across the U.S. and the world.
We are working to build our pipeline of
alumni, corporations and foundations
who want to be more active and support
the college’s fi nancial future. There are
many ways to
make this happen,
and we
have a talented
Advancement
team who can
answer every question you might have.
This team includes our new alumni relations
professional Lauren Lepkowski (BA
‘11 Communication).
As we move forward with our goals,
we want you to be involved. We know we
can do it. We have a plan. We have a team.
We have proud alumni. We are Spartans.
SPARTANS WILL.

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2011 Communicator magazine

  1. 1. COMMUNICATOR THE MAGAZINE OF THE MICHIGAN STATE UNIVERSITY 2011-2012 COLLEGE OF COMMUNICATION ARTS & SCIENCES SPARTANS WILL TOMORROW’S GLOBAL COMMUNICATORS MASTERS OF THE CREATIVE UNIVERSE ENRICHING LIVES WORLDWIDE
  2. 2. COMMUNICATOR 011-2012 EDITIO2011-2012 EDITIONThe Communicator magazine ispublished annually by the MSU Collegeof Communication Arts & Sciences foralumni, donors, friends, faculty, staff andstudents of the college.WE WELCOME COMMENTS Check out our end of year video by scanning the QR code above with your smartAND NEWS ITEMS! phone or visiting www.youtube.com/user/MSUcommarts.Please send them to:Kirsten Khire, ALUMNI BOARDCommunications ManagerMichigan State UniversityCollege of Communication PRESIDENTArts & Sciences Diane Neal287 Communication Arts & BS ‘79 RetailingSciences BuildingEast Lansing, MI 48824Email: casnews@msu.edu VICE PRESIDENT TREASURER Merri Jo Bales Jeff Lambert BA ‘77 Communication BA ‘93 AdvertisingDEANPamela Whitten, Ph.D. Jim AlexanderEDITOR BA ‘85 TelecommunicationKirsten Khire Phil BertoliniCONTRIBUTORS BA ‘85 TelecommunicationJordan Brown, Maria Daskas, Jessica Holli, W. Clark BuntingEllen Mitchell, Lindsay Thelen BA ‘77 Advertising, MA ‘84 CommunicationDESIGNERS April Clobes MA ‘00 AdvertisingAdam Rossi, Amanda Dupure Ed CohenPHOTOGRAPHERS BA ‘76 Telecommunication, PhD ‘88 Mass MediaKevin Fowler/dharma bum graphics, Nancy CrawleyHayley Beitman, Erica Treais, Derrick MA ‘85 JournalismTurner, Nicole Wildman Brian Hamrick BA ‘92 TelecommunicationPRINTER Andrew MacMillanBRD Printing BA ‘99 Telecommunication, Honors CollegeVISIT US ONLINE Matt Martyn BA ‘96 Communicationwww.cas.msu.eduwww.twitter.com/msucommarts Angela R. Massenberg PhD ‘88 Audiology & Speech Scienceswww.facebook.com/msucommartswww.linkedin.com - search for Shawn Morgan BA ‘91 Communication‘Communication Arts & Sciences Alumni’www.youtube.com/msucommarts Erika Myers BA ‘97 Journalismwww.flickr.com/msucommarts Jana O’Brien BA ‘79 Advertising and Honors College, MA ‘80 Advertising Ed Swiderski BA ‘02 TelecommunicationCopyright © 2011 Roger TremblayMichigan State University BA ‘70 Advertising, MA ‘71 AdvertisingCollege of CommunicationArts & SciencesAll rights reserved. ON THE COVER: Lindsay Bacigalupo (BA ’11 Communication, Public Relations specialization) was the student speaker at the college’s commencement in May. Photo by Kevin W. Fowler/dharma bum photographics
  3. 3. 20 New Programs and People Learn about important program updates and meet new faculty and staff 24pg. 22 Faculty Honors and News Awards, honors and STUDENT books by faculty NEWS members IN THIS EDITION Student Honors Dean’s Message 04 24 and News A message from Dean Graduate awards, Pamela Whitten Emmys, and Addys received by MSU students Alumni Board President’s Message 05 05 A message from Alumni Board President Diane Neal 26 Alumni Honors pg. Awards, features, and Spartan Sagas featuring alumni SPRING Spring Commencement 2011 05 GRADUATION 100 Years of A look at the 2011 spring 28 commencement Journalism A look at the Centennial Celebration of journalism at Michigan State University The 2011 Celebration A look at the 2011 Celebration 06 featuring a conversation with Faculty Impact Award winner 31 Spartan Sagas Bob Albers Featuring six distinguished alumni and 19 their stories Preparing pg. Tomorrow’s Global Communicators 8 32 Passings Honoring members of “APPLEVILLE” The ways in which the our community who College of Communication have passed away PREMIERE Arts & Sciences is preparing students to be successful 34 Donor Wall Thank you to all of our generous donors who Enriching Lives Worldwide 12 continue to help our college lead the way! A look at the ways in which the College of Communication Arts & Sciences is enriching lives worldwide 28 Masters of the Creative Universe 16 pg. A look at why the College of JOURNALISM Communication Arts & Sciences is a leading CENTENNIAL creative college COMMUNICATOR 2011 | 3
  4. 4. A MESSAGE FROM THE DEAN programs in the top 10, both of which are In addition, your support helps to in this college. guide much of our activity and progress, Alumni Craig Murray and Linda Chap- and we are thankful for all contributions. man Stone received prestigious MSU Grand This year, expendable funds were donat- Awards. Marcie and the late Ed Schalon ed by alumni allowing immediate intern- were honored for their philanthropy to the ship scholarship opportunities for 25-30 university at the awards ceremony. students – across the U.S. and the world. As of January, Diane Neal became our We are working to build our pipeline of Alumni Board president. Diane is a true alumni, corporations and foundations advocate for our college and a wonderful who want to be more active and support “ ” leader of our board. Jef Richards began his the college’s financial future. There are | | role as the new many ways to chair of the De- make this hap- partment of Ad- W A WE ARE A COLLEGE pen, and we vertising, Pub- have a talented lic Relations, ON THE MOVE. E. E. Advancement and Retailing team who can also in January. answer every question you might have. This past year, we conducted searches This team includes our new alumni rela- for seven new faculty members. As fall ap- tions professional Lauren Lepkowski (BA proaches, we will welcome these talent- ‘11 Communication). ed scholars to our college. You can learn As we move forward with our goals, more about them on page 21. we want you to be involved. We know we This fall, we launch our new inte- can do it. We have a plan. We have a team. grated media arts program in the Media We have proud alumni. We are Spartans. Sandbox. This program will be a boon to SPARTANS WILL. WELCOME TO THE 2011 creative students who want to start early EDITION OF OUR COLLEGE’S and learn fast about all of the multimedia COMMUNICATOR MAGAZINE. tools in high demand by employers today. This magazine is written just for you, Read about it on page 20. the friends and alumni of the college. It’s Our researchers are hard at work on one way we share many of the college’s projects that seek to enrich and improve PAMELA S. WHITTEN, Ph.D. accomplishments during the year. This our lives. Our faculty members submit- DEAN year, there are many points of pride. ted 116 grant proposals last year - more The National Research Council issued than the number of faculty we have. This its evaluation of graduate programs nam- summer, our graduate students received ing ours the best communication college more than $100,000 in funds to conduct in the country. Of 83 communication independent summer research, with ex- doctoral programs that participated we pectations to publish and present at con- were the only university that had two ferences. CONTACT 517-355-3410 Dean Whitten would love to hear from you! Visit her blog at casdean@msu.edu www.cas.msu.edu/deanblog4 | COMMUNICATOR 2011
  5. 5. A FEW WORDS FROM THE ALUMNI BOARD HOW TO CONNECT Go online to www.cas. Join the conversations PRESIDENT 1 msu.edu/alumni for 3 with us on LinkedIn, the latest news and Twitter and Facebook. events. Sign up for our Contact Lauren 2 enewsletter, volunteer as 4 Lepkowski, alumni a mentor, or make a gift relations professional, at today. lepkows1@msu.edu OUR ALUMNI BOARD IS HERE to the board on their progress. Ahptic created the online holiday video FOR YOU. It’s an honor to lead this As I mentioned, our board selects the greeting for the past two years. This year’s outstanding group of 18 alumni looking out winners of the alumni awards, which are video greeting featured our student groups for the college and constantly advocating honored each May at The Celebration. and the MSU Fight Song sung acoustically for it. Yes, we are already a college of high This year’s recipients, as I’m sure you will by alum Nate Erickson. reputation, but there’s always work to do agree, are extremely talented alumni who You know the words: “Fight for the to push our college forward. are making a difference in their fields and only colors: Green and White.” Keep This year, our board made extensive communities. You can read all about them singing and keep that Spartan spirit alive. progress on several major fronts. We have on the following pages. identified these priorities to guide our At The Celebration, we also honor the DIANE NEAL future work: recipient of the annual Faculty Impact A LU M N I B OA R D P R E S I D E N T 1. Broaden our reach of alumni Award, given this year to Bob Albers. The 2011-2013 2. Create mentoring and internship board has established an opportunities for students endowment to ensure this 3. Encourage our fundraising efforts award continues into the We also support and advise the college. future. In addition to our regular board meetings, Congratulations and we have frequent conversations with thanks are also in order for Dean Whitten, we select the winners several of our board members of the alumni awards and the Faculty this year. Jeff Lambert and his Impact Award, we help to identify new company Lambert, Edwards board members, and more. To meet the and Associates were named priorities mentioned above, we now have the small agency PR firm of several strategic planning and mentoring/ the year by PR News. Matt internships committees that report back Martyn and his company 2011 SPRING COMMENCEMENT Students shake hands with faculty 1,000 students graduated from the Lucinda Davenport, director of the members before receiving diplomas. college this spring and summer. School of Journalism, presents J-School graduates.Photos by Kevin W. Fowler/dharma bum photographics COMMUNICATOR 2011 | 5
  6. 6. CELEBRATION 9. 5.3a.3. 8. 3a. 3. 4. 7.On May 7, 2011, friends and family 1. SHERRY HARMONmembers joined The Celebration: 2011 BS ‘75 Retailing, MA ‘77 Studio ArtAlumni Awards Banquet of the college. Thisyear, the college honored nine outstanding Sherry Harmon is vice president of sales with Servoyant. Her career began as a sales engineeraward recipients. Alumni Board President with Digital Equipment Corp., a hardware andDiane Neal was the emcee for the gala at the software manufacturer, where she closed the larg-Kellogg Hotel and Conference Center on est sale ever in the Pacific Rim. Harmon becamecampus. Congratulations to this year’s award channels manager where she led a team of 23 andwinners! Scan the QR code on the right to oversaw a $350 million business. She developedview a faculty conversation with Faculty considerable expertise with cloud-based business and financial models known as software as a ser-Impact Award winner Bob Albers. vice, enabling her to drive successful relationships with companies like IBM, Accenture, AT&T, Mo- torola, and GE. Harmon is a member of advisoryOUTSTANDING ALUMNI AWARDS boards for several social media companies. 2. ALYSSA HARVEY DAWSON BA ‘91 Journalism & Honors College 3. GEORGE KATSARELAS* BA ‘82 Advertising 4. CAROLE LICK BA ‘64 Speech and Theater *AWARDED POSTHUMOUSLYAlyssa Harvey Dawson is associate general counsel George Katsarelas was executive creative director Carole Lick is currently a member of the Boardat Netflix. In this role, Harvey is the legal partner at Leo Burnett. After his passing in June 2009, the of Directors for the MSU Alumni Club of Midfor the product development and business devel- George C. Katsarelas Endowed Memorial Schol- Michigan. While on the Board of Directors, sheopment teams and has responsibility for product arship was created by his family and friends (3 established the Crystal Ball, a scholarship fund-technology matters, including technology transac- above) at Leo Burnett. Katsarelas was chairman ing event, and is the creator and chair of the Spar-tions and licensing and intellectual property ad- of the “D” Council, a local creative awards show. tan Insight Program. Lick previously served as avice, guidance, counseling and enforcement. For- In his three decades of advertising experience, member of the MSU Board of Trustees from 1980merly, she was senior director and senior counsel his work was visible during the Super Bowl and through 1987 and was on the CAS Alumni Boardat eBay, and senior counsel at Autodesk. Harvey Indy 500 and earned him numerous advertising from 2001 to 2008, providing leadership as vicereceived her JD from Georgetown University Law awards, including the Grand Effie for his leader- president. Carole received her master’s degree inCenter and stays connected to MSU through her ship and pro bono efforts with the enrollment special education from Western Michigan Uni-service on the Quello Center’s Advisory Board. campaign for the Detroit Public Schools. versity in 2000.6 | COMMUNICATOR 2011
  7. 7. THE CELEBRATIONALUMNI AWARDS 1. 3. 3. 3. 2. J. CHRISTOPHER PREUSS HOEKYUN AHN RISING STAR 5. BA ‘88 Journalism & Political Science 6. MA ‘94 Telecommunication, PhD ‘00 Mass Media ALUMNI AWARDChris Preuss was a key player in GM’s restructur-ing, leading the European communications opera- Hoekyun Ahn is Deputy CEO JASON JAMEStions prior to the bankruptcy, and then managing of Packet One, which is a Ma- 7. BA ‘05, MA ‘07 Telecommunication,the huge organizational change in the time after laysian subsidiary of SK Tele- Information Studies & Mediathe restructuring as the vice president of global com, a leading Korean commu- Jason James is a principal and research analyst atcommunications. He has now blended these nications company. Ahn held Patrick Communications LLC, a leading mediaunique career experiences with the recent launch many positions at SK Telecom brokerage and investment banking firm in theof TRUSTrategies, a communications consultancy from 2001 to 2010 including broadcasting industry. James worked as a discaimed at dealing with restructuring, crisis and head of the Data Business Division and head of the jockey, reporter, producer, and director for Thecorporate reputation challenges. Global Service Strategy Division. Impact. James is a 2005 John Bayliss Broadcast Foundation Internship recipient and is activelyHONORARY FACULTY involved with the National Association of Broad-ALUMNI AWARD IMPACT AWARD casters Education Foundation and the Broadcast Education Association. NANCY PETERS BOB ALBERS 8. President, Metropolitan Process Service 9. Department of Telecommunication, Information Studies & Media NOMINATEHealth communication research is specifically a Bob Albers is senior video specialist in the Depart- AN ALUM,priority to Nancy Peters as a way to memorialize ment of Telecommunication, Information Studies FRIEND ORher husband, who was on a kidney donation wait- and Media. He is a documentary filmmaker withing list, but passed away before receiving his kidney extensive experience as a producer, director, FACULTYdonation. She provided a gift to the MSU Healthand Risk Communication Center to establish the cameraperson, writer, editor, and executive pro- ducer and teaches video production at MSU. He MEMBERCraig Peters Fund for Organ Donation Research. has produced and directed many documentaries, FOR THEHer efforts have supported the Health and Risk directed multi-camera orchestra programs, andCommunication Center in furthering research ofcommunication issues around organ donation and has worked extensively in public affairs television programming. Programs created and supervised 2012 AWARDSpursuing partnerships with medical doctors to help by Albers have received awards and widespread TODAY.educate the public about organ donation. national and international distribution. www.cas.msu.edu/alumni COMMUNICATOR 2011 | 7
  8. 8. Francesca Boville is a media arts and technology junior who received a study abroad scholarship. She participated in the Technology and Culture: Communication and Games in Japan study abroad program this summer. “Studying abroad in Japan was one of the best experiencesI’ve ever had. Meeting and conversing with Japanese universitystudents, visiting major companies, and sightseeing across the country were all incredible opportunities that I would have never experienced if I hadn’t chosen to study abroad. I also met and got to know fellow MSU students who I never would have gotten to know otherwise. Studying abroad in Japan was a once in a lifetime opportu- nity, and I’m so grateful I experienced it.”
  9. 9. GIFTS LOUDPIXEL STUDY ABROADINTERNSHIPS CAREER SCHOLAR-SHIPS FACULTY ALUMNI INTERNSNETWORK CUTTING-EDGE FUNDI- PREPARINGCAREER PREPARING DONATIONSDISCOVERY NETWORKS STUDENT- TOMORROW’SMMARTS TOMORROW’S STAN STEINSUCCESSES DREAMS FOUNDATION GLOBALNATIONAL GLOBAL GIFTS FUTUREA FORCE TO BE RECKONED WITH COMMUNICATORSW ORLDWIDE COMMUNICATORSWITH STUDY ABROAD INTERNSHIPSC AREER MICHIGAN STATE ALUMNIFAC ULTY UNIVERSITY CUTTING-EDGE STUDENTS AWARD-WINNINGMICHIGAN STATE UNIVERSITY HOMEThe MSU College of Communication Arts & Sciences shapes stu- 6 degrees of preparation for Spartan communicators:dents to be responsible global citizens by transcending traditional • Internshipsclassroom walls and traveling beyond national borders. Study abroad • Scholarshipsopportunities, scholarships for high-achieving students, and tailored • Fellowshipsinternships complement innovative academic experiences to provide • Research projects/experiential learningstudents with the tools needed to respond and resolve real problems • Study abroad programsthroughout the world. • Alumni connectionsPhoto by Allan McDaniel,media arts and technology junior
  10. 10. “I benefited from hard-nosed training in the School of Journalism and an academic adviser, Mary Gardner, whose exacting standards and common-sense approach helped to set a long- LEGACY term guide. The State News provided profes- sional-grade experience, the chance to cover SCHOLARSHIP critical events in the turbulent 1960s and con- MSU alumnus. Radio broadcaster. Presi- nected me to the job I held throughout my ca- dent of the United Press International Tele- reer beginning after graduation,” said Lee. vision News. Food connoisseur and restau- Lee was eager to give back to his fellow rateur. These are Spartans as an alumnus. just a few of the hats “I am impressed by the challenges today’s that the late Clar- students face with tuition and costs of attend- ence “Dusty” Rhodes ing college at such a high level compared to wore. For his five what they are able to earn,” said Lee. “We’ve children, most im- seen state support slashed over the years by an portantly, he was astonishing amount and while alumni giving “Dad.” To honor their cannot and should not take the place of publicALUMNI’S GIFT support, it can serve an important role in add- father’s legacy, Mar- tha Rhodes Bashore, Dusty Rhodes.GOES THE DISTANCE ing to the overall experience and help students set and achieve their goals.” Beth Rhodes, Jane Rhodes-Wolfe, Dan Rhodes and Matt Rhodes have established Whether it is aiding students to gain ex- As an individual who appreciates the diver- the endowed Dusty Rhodes Scholarship inperiences around the globe or supporting the sity of cultures and enjoys traveling the world, the College of Communication Arts and Sci-artistic culture with the community, Larry Lee Lee wanted to help others share these passions ences for Michigan high school graduates(BA ’70 Journalism) is doing his part to help through his donations. who wish to pursue a career in radio, news-Michigan State University thrive. Lee has made “Now, the university is rightfully encourag- paper or TV news.a future gift to the School of Journalism in sup- ing a wide range of study-abroad experiences Rhodes’ children felt a scholarship wouldport of study abroad scholarships and to the in recognition that we are influencing and are be the best way to commemorate their father,Wharton Center’s general endowment, making influenced by cultures everywhere on a daily as it pays homage to his affection for all thingshim a new member of the Snyder Society. basis. My gift is specifically designated to as- Spartan, his belief in the importance of a col- Lee has been actively involved with the col- sist students in pursuing those study-abroad lege education and his love of radio, televisionlege as an alum and donor, and served on the opportunities,” explained Lee. and news.School of Journalism Centennial Committee. “For me, living close to the university, I Rhodes graduated in 1950 with a degree inThroughout his career he worked for Gongw- have been able to continue to take advantage speech and theater. He received the college’ser News Service, a state level, political news of the cultural programs throughout the year Outstanding Alumni Award in 2005. Rhodessource that operates services in Michigan and and with my involvement in the Mary Gardner passed way in August 2010.Ohio. Lee eventually became one of three prin- Scholarship, I have been privileged to appreci- To give online to the Dusty Rhodesciple owners in the company and attributes his ate how students are adapting to and leading Scholarship Fund, visit www.cas.msu.edu/success to his MSU background. the change in our journalism profession.” dustyrhodesscholar. A SCHOLARSHIP’S INSPIRATION Alumni Award from the college in 2010. As one of the public relations industry’s Stein and Weber Shandwick Worldwide Stan Stein accepting an Outstanding leaders in global account management, Stan have established the Stan Stein Scholarship Stein is both a thriving professional and a de- within the Department of Advertising, Pub- voted alum and donor. Stein (BA ’75 Journal- lic Relations, and Retailing to help support ism, MA ’80 Advertising) is an executive vice deserving students as they prepare for a ca- president for Weber Shandwick Worldwide reer in the public relations industry. and has more than 25 years of industry expe- “I hope to meet the scholarship recipients rience. His professional achievements earned at some point and try to help them focus on him the Outstanding Alumni Award from their goals, and ultimately achieve as many of the college in 2010. Throughout his distin- them as possible,” said Stein. “Beyond that, guished career, Stein has remained a strong I hope it will encourage other graduates to supporter of the college and its students, and try and give back appropriately to Michigan his impact is continuously growing. State, and remain connected to our great uni- versity.”10 | COMMUNICATOR 2011
  11. 11. GLOBAL COMMUNICATORSTelecasters alumnisupport students When thinking of a “telecaster,” one might that creative energy in the college stays withsimply think of someone who broadcasts you in life and your career. Alumni want tonews, but the MSU Telecasters Alumni Group make sure that current students are exposedis making news of their own with this year’s to those same experiences outside of a regu-scholarship drive. lar classroom setting. Many alumni have also Journalism senior Robbie Couch received alumni support that helped him intern at The MSU Telecasters is a student-run group provided jobs and internships to students and Oprah Magazine this summer in New York City.that gives undergraduate students the oppor- other alums, and I’d like to especially thanktunity to gain hands-on experience in work- Rich Perry, Telecaster Alumni VP, for runninging with state-of-the-art television equipmentsuch as cameras, lighting and editing software. our scholarship campaign.” When asked what initiated the idea for this INTERNS GET The MSU Telecasters Alumni Group wasformed in 2008. Part of the group’s mission is scholarship, Saunders replied, “We want the students to understand that the hundreds of ALUMNI HELPto assist new graduates in networking and in- alumni who have come up through the Tele-troduce them to professionals in a wide range casters program support them. We hope that Recently, several alumni have set upof fields in the visual arts world. the scholarship helps them understand and feel scholarships for students in need. These Past president of the MSU Telecasters part of the Telecasters legacy of excellence.” scholarships give students the opportunityAlumni Group Pam Saunders (BA ’94 Journal- For more information on the MSU Tele- to work unpaid internships of their choice.ism) explained, “Telecasters is a family com- casters Alumni Group, visit their website at Without the help of the alumni, many ofprised of students, alumni and faculty. Once www.telecasters.msu.edu/alumni. these students might not be able to pursueyou work on a show or project, you become To make a donation to the MSU Telecast- these great experiences.part of that creative energy. The memories ers Scholarship, contact the CAS Office of Robbie Couch, a journalism senior, in-you build while exercising and expanding Advancement by calling (517) 432-6514. terned at The Oprah Magazine in New York City this summer. “I cannot say enough about the faculty 1. (1) Media arts and and staff in the College of Communication technology and Arts and Sciences. My internship at The advertising senior Oprah Magazine would not have been pos- Mandy Erinc received a sible without the many inspiring teachers 2011-2012 scholarship. I’ve had along the way. The faculty and staff worked tirelessly to secure the financial re- (2) Sophomore media sources I needed to make an expensive sum- and information student mer in New York City possible. Thank you, Colin Marshall is also a 2011-2012 scholarship MSU!” Couch said. recipient. Gabi Moore, a journalism major, is intern- ing for the communication department at the Indianapolis Zoo in Indianapolis. Moore says of her scholarship, “As my internship is unpaid, it would have been very difficult to 2. make it through the summer without some kind of financial support. I’ve learned quick- ly that big city traffic is hard on a gas tank particularly, so this financial support has been helpful for that as well as other living expenses and paying for internship credit.” Students interned around the country this summer with support from alumni at a variety of employers. To find out how you can help a CAS student in this way, contact the CAS Office of Advancement by calling (517) 432-6514. COMMUNICATOR 2011 | 11
  12. 12. “Malawi and Malaria: Fighting to Save the Children” collected two 2011 regional Emmy awards – one for best documentary-cultural and one for best writing. The documentary, produced by Bob Gould and Sue Carter from the School of Journalism, focused on MSU’s work and progress in Malawi to help children who contract malaria. The documentary highlights the work being done by MSU facultymember Terrie Taylor over the past 24 years in Malawi, includinga $9.1 million federal grant to create new prevention and controlstrategies in the small African nation. In this photo, producer and faculty member Bob Gould gave the Malawi children the chance to record some of their surroundings. He promptly snapped the moment with his camera. To learn more about this project http://msujschoolinmalawi.wordpress. com/
  13. 13. COMMUNICATION TECHNOLOGY RESEARCH FACULTY PROMINENT HEALTH AND RISK INTERNATION G RANTS SOCIAL MEDIA ADVER- ENRICHING GAMES G BABY TALK HEALTH AND RISK STUTTERING SPARTANS NET- LIVES WORK SPARTANS GLOBAL RELA- TIONSHIPS ACROSS THE GLOBE WORLDWIDE MILLIONS SIGNATURE AREAS RICK WASH SOO-EUN CHANG MICHI- GAN STATE UNIVERSITY HOME OF THE SPARTANS COMMUNICATION MICHIGAN STATE TECHNOLOGY RESEARCH FACULTY PROMINENT HEALTH AND RISK IN- UNIVERSITY TERNATIONAL GRANTS SOCIALWith our college’s world-class research expertise, we partner across Our research seeks to:campus and worldwide to promote healthy lifestyles, install technol- • Employ technologies to optimize communication practicesogy in remote areas, and create rewarding everyday experiences. Lives • Impact health and risk behaviors through communicationare enhanced and are healthier when a CAS communicator is involved. • Develop and enhance regions worldwide via communication technologiesPhoto by Bob Gould, facultymember of the School of Journalism
  14. 14. CROWDFUNDINGEXAMINED FOR JOURNALISM RESEARCHER LOOKS FOR TREATMENT OPTIONS FOR If you build it (the right way), they will PEOPLE WHO STUTTERgive. The “it” is a website designed to en-courage crowd funding, an online method of A Michigan State University researcher is develop differentlymatching people willing to donate money for hopeful that a recent National Institutes of to enable some to re-a cause. The “give,” of course, is money. Health grant she received will result in bet- cover, and others to Rick Wash, an assistant professor in ter treatment options and, ultimately, better go on to have chronicMichigan State University’s College of Com- lives for children who stutter. stuttering for themunication Arts and Sciences, says exist- Soo-Eun Chang, assistant professor of rest of their lives.ing crowd funding sites are good, but could communicative sciences and disorders, is us- “This work willbe better. And he is using a grant of nearly ing a $1.8 million grant to conduct a five-year hopefully change the $400,000 from the longitudinal study on brain development of face of stuttering National Science children who stutter. The grant is from the Soo-Eun Chang diagnosis and treat- Foundation to de- NIH’s National Institute on Deafness and ment,” she said. “It’s the first series of studies velop ways to make Other Communication Disorders. to identify neural reasons for early childhood these sites more effec- Chang and colleagues are following chil- stuttering, and gender differences that lead tive. dren’s development when they are between 4 to recovery or persistence of stuttering.” In particular, and 6 years of age. She is specifically search- Stuttering affects about 5 percent of Wash is interested in ing for brain clues to explain how stuttering children during the early stages of speech improving upon sites differs between males and females. acquisition. Many of these children recover that can assist online “Previous studies have shown that girls naturally, but some do not, leaving about 1 Rick Wash news-gathering op- are more likely to recover from childhood percent of the population who have chronic erations – sites such stuttering,” Chang said. “We know that at 2 developmental stuttering.as “spot.us” – and those that can help college to 4 years of age, boys and girls stutter more “This is a speech disorder that is notori-and university fundraising. equally. For some reason, there’s a change ously difficult to treat,” Chang said, “and can “On a typical crowd funding site, it’s diffi- that occurs when they are 4 to 6 years old. be debilitating for some people who mightcult for people to find projects that are exact The girls start to recover within about two experience social or occupational rejection.”matches for their interests,” Wash said. “Our years, and often boys do not.” “There is a misperception that stutteringproject will help identify ways to make it Chang is studying brain scans of the chil- is caused by anxiety, that it is behavioral,”easier for matches between donors and proj- dren to see whether boys’ and girls’ brains she said. “In the vast majority of cases, stut-ects to occur.” In the world of journalism, for example,it’s no secret that newspapers are sufferingfinancially. Websites such as spot.us havehelped bring together journalists, especially OVER $12 MILLION IN GRANTS LEAD TOthose doing longer, more investigative pieces,and donors willing to fund those kinds of This past year, faculty member Kurt De- have increased technology at their fingertips.projects. Maagd led three MSU projects that received “In a state that has been among the hardest The problem, Wash said, is that is some- federal broadband stimulus awards totaling hit nationwide, this is an important tool as wewhat limiting. more than $12 million to increase computer ac- work to rebuild rapidly. As a land-grant pio- “This is not helpful in the coverage of cess and broadband access throughout Michi- neer, MSU’s work is vital in that rebuilding ef-breaking news or the coverage of beats,” he gan. These three projects are expanding broad- fort. In the past few months, we have installedsaid. “We are going to look at some different band access in library computer centers in more than 1,000 computers across the state. Bythings that can be put into place that will rural areas, creating additional public computer the time the project is complete, we will havehelp fund, for example, a beat system.” centers in Michigan’s core urban areas, and ex- expanded or created more than 300 computer Wash also is working to deal with some panding knowledge and access to broadband in centers,” DeMaagd said.of the problems that crowd funding faces. urban areas of Michigan. MSU students’ real-world work confi-Example: If someone donates to a cause, and “Now more than ever, our state needs to dence increased dramatically as they installedthat cause does not reach its fundraising goal, focus on its economic growth. These projects computers, solved network problems, and cre-does the donor get his or her money back? are providing that positive change, and helping ated systems that would not have been accom- Wash and his team will be putting to- transform our state to participate in the infor- plished without them, he said.gether computer simulations to see what mation economy,” DeMaagd said. Student Ryan McBride participated on aworks and what doesn’t. Subjects will be DeMaagd said the projects have provided work trip to Marquette, Mich. last summer.brought into a computer lab to test the vari- opportunities for students to learn about He said, “I look back on my time in Marquetteous models. broadband and computer installation first hand knowing I did a small part to get Michigan and will help residents of Michigan who will back on its feet. I know from the smiling faces14 | COMMUNICATOR 2011
  15. 15. ENRICHING LIVES WORLDWIDEtering is not due to a psychiatric conditionor low IQ. We have strong evidence now that MIDDLE SCHOOL STUDENTSstuttering is caused by subtle neural deficitsthat disrupt interactions between different MIGHT BE PLAYING MSU GAMEparts of the brain that are critical for fluid Michigan State University researchersspeech production.” and students have developed a video game Her interest in this research comes from that is showcased in GameUp - a brand-her own firsthand training as a speech-lan- new feature of the educational websiteguage pathologist. Now she’s hoping to take BrainPOP® used in classrooms worldwide.stuttering research to a new level - and to The game, “Life Preservers,” teacheshelp parents and children. national middle school science standards “Parents will be able to see their child’s related to the history of life on earth andbrain growth in this study, and they will is accessible at www.lifepreservers.msu.be contributing to treatment solutions for edu. It is prominently featured in Brain-people who stutter,” she said. “We expect to POP’s GameUp™, a collection of top freelearn more about the causes of this speech online game titles that tie in to curriculum. ing their work. We are looking for not onlydisorder, and to learn better ways to diag- “Life Preservers” was designed by MSU the best educational games, but also thosenose, prevent and treat it.” faculty members Carrie Heeter, Brian that teachers can effectively use in the The study is looking for participants. Par- Winn and Darcy Greene and students as classroom,” Basch said.ents who decide to participate in the study part of a research project funded by the Heeter and the team developed thecan receive payment to offset time involved National Science Foundation. video game in 2005 as part of a Nationaland to help with transportation costs. In ad- “It is a huge honor for one of the projects Science Foundation project to study howdition, the research team provides speech, developed in the Games for Entertainment boys’ and girls’ game-playing styles relatelanguage, hearing and IQ testing at no cost. and Learning Lab to be part of BrainPOP,” to learning from a game. The research teamChildren will be able to take home a picture Heeter said. “We are in such good compa- designed “Life Preservers” to test the re-of their brain. The team will explain all pro- ny with the other games on GameUp, and search hypotheses on seventh graders withcedures, including tests, risks and benefits. thrilled that ‘Life Preservers’ will be used a science-related game. If your child is between the ages of 3 to in the classroom.” “Life Preservers helped us find out many8 years old and stutters, and you would Norman Basch of BrainPOP said the clues about how children of both genderslike more information about the study, call company reviewed hundreds of online play games and learn, and now our game(517) 884-2257 or (616) 755-8601 or email learning games prior to selecting the ones will have real world use in classrooms pro-speechlabmsu@gmail.com. that now appear on GameUp. viding quality science content,” Heeter “BrainPOP is working with some of the said. “That’s very rewarding as a game de- best educational game creators and featur- signer and researcher.”BROADBAND EXPANSION IN MICHIGANof adults and children that we met in Mar-quette that our efforts meant the world to them.There’s certainly still a lot of work to be done,but I think the future of technological innova-tion in Michigan is bright. I’m proud to be a part Laura Breeden, Kyraof it.” Khanna, Kurt DeMaagd, The MSU team is led by DeMaagd, and and Teresia Hagelbergerincludes faculty members Robert LaRose, at a Michigan publicPamela Whitten, Johannes Bauer, Steven Wild- library. Breeden andman, Charles Steinfield and Cliff Lampe. Khanna represent the Project partners include the Michigan De- Broadband Technologypartment of Information Technology, Library Opportunities Program;of Michigan, other state and local government DeMaagd and Hagel-agencies, and regional broadband providers. berger are from MSU.The MSU team is also working with area high DeMaagd is leading threeschools, Jackson Community College, Lansing BTOP grants to help ex-Community College, the Detroit Digital Justice pand broadband technol-Coalition, the Michigan Small Business and ogy in Michigan’s ruralTechnology Development Center, and the In- and urban areas.formation Technology Empowerment Center. COMMUNICATOR 2011 | 15
  16. 16. MSU senior Patrick Ronan, who graduated in May with a double major in telecommunication, information studies, and me- dia and advertising, created a brand catalog for Pogo Nip Technologies, a clothing store for snowboarders, for an advertising class that received a gold award and a People’s Choice Award at the Mid-Michigan Addy Awards this spring. “I had just downloaded a word of the day application on myphone and “pogonip” was the word of the day. It is an icy fog in themountains, and I thought it would be the perfect name for a com- pany,” said Ronan. The ADDY Awards is the advertising industry’s largest and most representative Competition. Conducted annually by the American Advertising Federation (AAF), the lo- cal ADDY Awards are the first of a three-tier, national competition.
  17. 17. VERSE CREATIVITY MEDIA SAND-BOX DOCUMENTARIES EMMYS FILM ARTS DEATH OF AN IMAM KINGS MASTERING OF FLINT MASTERS OF THE CRE-ATIVE UNIVERSE CREATIVITY MEDIA THE SANDBOX DOCUMENTARIES EM-MYS FILM ARTS DEATH OF AN IMAM CREATIVE KINGS OF FLINT MASTERS OF THE CREATIVE UNIVERSE CREATIVITY UNIVERSEMEDIA SANDBOX DOCUMENTARIES EMMYS FILM ARTS DEATH OF AN MICHIGAN STATEIMAM KINGS OF FLINT MASTERS OFTHE CREATIVE UNIVERSE CREATIV- UNIVERSITYITY MEDIA SANDBOX DOCUMENTA- RIES EMMYS FILM ARTS DEATH OFThe Midwest’s premier innovative and integrated media arts As the new MSU art museum takes shape, our college’s arts andprogram, launching this fall at the college, will prepare students to cultural opportunities are expanding as well, and our students willbecome the nation’s best media artists, innovators and storytellers. By benefit from this expansion. In addition, faculty members are receivingbeing fluent and flexible in a continually evolving and unpredictable external funding for creative projects such as documentaries, creativecommunications industry, students will use the latest technologies, campaigns, and for projects that lead to global improvements.media and communication research to become masters in advertising,journalism and telecommunication, information studies and media. Explore the creative possibilities online atThe integrated media arts program will create new design and www.mediasandbox.cas.msu.edu.production opportunities for our students across many majors,including advertising, journalism and media arts and technology.Catalog pages by Patrick Ronan, telecommunication,information studies and media and advertising student
  18. 18. DOCUMENTARY EARNS Dr. Geri Alumit 1.INTERNATIONAL HONOR Zeldes works on a rough draft of ‘The Death of an Imam’ A documentary film about the fatal shoot- “This work is important for all journalists (1), which receiveding of a Muslim religious leader by the U.S. to see who are covering the government, and internationalgovernment, created by faculty and students it also has meaning for all of us as we try to recognition. Zeldes,from Michigan State University, has received overcome categories and labels on people, es- an MSU facultyinternational recognition. pecially Muslims.” member, directed the “The Death of an Imam” has received a The documentary was one of 15 works, film. Team membersBest of Festival King Foundation Award from chosen from a pool of 913 entries from 143 (from right to left)the Broadcast Education Association in the colleges and universities, to receive the Ryan Hurst, Geri2011 Festival of Media Arts. The documen- award. Alumit Zeldes, Salantary received the top award and Best of Com- The 17-minute film examines the news Hassan, Sarah Jaeger,petition honor in the Faculty Video Compe- reporting associated with the 2009 shooting and Brian J. Bowe (2).tition category. of Imam Luqman Ameen Abdullah in a Dear- Geri Alumit Zeldes, associate professor in born warehouse. It explores allegations of athe MSU School of Journalism, directed the terrorism conspiracy, the use of FBI infor-film. Co-producers include Zeldes, Salah D. mants, and the portrayal of Muslims in the 2.Hassan, associate professor in the Depart- mainstream media. The documentary wasment of English; and Brian J. Bowe, an MSU made with a grant from the Social Sciencemedia and information studies doctoral stu- Research Council and is part of the Islam,dent. Students Sarah Jaeger and Ryan Hurst Muslims and Journalism Education project.edited and helped film the documentary. View the entire film online at “The documentary is a powerful medium http://www.beafestival.org/video/The_to share stories that matter,” Zeldes said. Death_of_an_Imam. THE KINGS OF FLINT A documentary about sustainable urban principles of karate into their daily farming agriculture created at Michigan State Uni- routine, teaching young adults about strong versity is connected to a national award for work ethic and character building. the subjects. Zeldes and Hale began the project sum- Faculty members Geri Alumit Zeldes and mer 2009. It started with a short video clip, Troy Hale are directors and executive pro- but with the help of 15 students and fund- ducers of the film “The Kings of Flint” that ing from the Ruth Mott Foundation, the Hu- focuses on Flint residents Jacky and Dora manities and Arts Research Program and theScan this QR code to watch King. The United States Department of Ag- College of Communication Arts and Scienc-The Kings of Flint online, or visit riculture has named the Kings Michigan’s es’ undergraduate program, they were able tovimeo.com/16779025. Small Farmers of the Year. They are the first create a longer version for WKAR-TV. urban farmers to receive the award. “In Michigan, I think Flint is known as Zeldes and Hale came up with the idea af- a city with lots of crime and it’s going no- ter meeting with Jacky and Dora King, own- where, but there are actually people trying ers of King Karate. After a number of years to change it,” said journalism student Alyssa teaching self defense to the youth of Flint, Firth, webmaster and a producer of the film. the Kings decided to use farming to help The 30-minute film aired on WKAR-TV their community. this spring and showcased at film festivals. A The film shows their efforts to transform half-hour show called “Flint Food Fighters” Flint into a healthy, agricultural community and a half-hour documentary called “Flint and to teach young adults how to grow their River Farm” will premiere soon. For info, go own food. The Kings also incorporate the online to greeningofflint.cas.msu.edu.18 | COMMUNICATOR 2011
  19. 19. MASTERS OF THE CREATIVE UNIVERSESTUDENTS, FACULTY WIN MICHIGAN EMMYS Students and faculty members from the tie Masters, and Erin O’Connor.MSU College of Communication Arts & Also, the documentary “Publicly De-Sciences received multiple Michigan Emmy fended: Michigan’s Fight for Public Defenderawards this year from the Michigan Chapter Reform” directed by MSU student Nicolasof the National Academy of Television Arts Baker won for best college/university stu-and Sciences. dent production – non-news programs. “Malawi and Malaria: Fighting to Save Faculty member Troy Hale is part of thethe Children” collected two awards – one for university’s MSU Today team, which alsobest documentary-cultural and one for best won for three segments of MSU Today:writing. The documentary was produced by • “Izzo Goes to Broadway” – arts/en-Bob Gould and Sue Carter from the School tertainmentof Journalism. In addition, Carter won the • “MSUToday in Studio: Mohammed’swriting award for the documentary. Faculty members Bob Gould and Sue Carter on Journey” – interview/discussion Student winners were a team of five jour- site in Malawi to shoot their documentary. • “Mohammed” – documentary-topicalnalism students from Focal Point, a student-produced news program that won for col- The MSU students listed on the award are For more information, visit www.natas-lege/university student production – news. Marty Berman, Annie Cook, Chloe Hill, Ka- michigan.org/awards.html. Faculty’s work selected for 2011 2010-2011 Michigan ARTPRIZE Creative Film Alliance students Faculty member Henry Brimmer’s with former Gov. artwork will be showcased at the Grand Jennifer Granholm Rapids Art Museum during ArtPrize. ArtPrize is an open art competitionSTUDENTS AT 3 UNIVERSITIES based in Grand Rapids that awards nearly $450,000 to winners. The contest runsWORK TOGETHER ON FILM Sept. 21 through Oct. 9. Brimmer is among 1,582 artists from 36 countries that will participate in the competition. Students from Michigan State Univer- The program kicked off on July 7, 2010 Brimmer is an assistant professor insity, University of Michigan and Wayne State with a retreat at the KBS Conference Cen- the Department of Advertising, PublicUniversity premiered their first co-produced ter in Gull Lake, Mich., featuring Hollywood Relations, and Retailing. His mixed me-film this spring. “Appleville” was written, di- executive and MSU alum Bill Mechanic. The dia installation for ArtPrize is entitledrected, produced and edited by 22 students students finished shooting the film in August “Touch wood”, and touches on the ten-from the three universities who were part of 2010, and the film premiered in March to 900 sion between trees and fabricated wood.the groundbreaking Michigan Creative Film viewers at the Detroit Institute of the Arts. Visitors can view Brimmer’s work withAlliance program. “Appleville” had an original script full of paid admissions as early as Sept. 8 during “These students are fully trained and twists and turns. The plot: Characters Donny normal museum hours. The public cancareer-ready. It’s vital for the public to under- and Frank try to rob a group of senior citizens view the work for free during ArtPrizestand the importance of the film alliance as a on a bus outing to the new Appleville Mall. from Sept. 21-Oct. 9. On Sept. 22, Brim-tool to combat the ‘brain drain’ of our talented The result is a funny, bittersweet and action- mer will present his work and participateyoung filmmakers and artists to the east and packed ride as this unlikely crew must band in a panel discussion from 7-9 p.m. in thewest coasts,” said Bob Albers, MSU lead fac- together against the pursuing police before Grand Rapids Art Museum.ulty on the program. their options run out. The alliance was announced on July 6, After the success of last year’s film, the Vote for Brimmer at ArtPrize using2010 by former Governor Jennifer Granholm film alliance is hard at work with a new set code 41741 in the following ways:as a way to provide professional film industry of students on a new production “Beauty • send a text message to 808080training to students in Michigan. The Michi- Queen.” The film alliance is bigger this year, • download the ArtPrize smartgan Economic Development Corporation with 32 students involved and a more com- phone applicationprovided seed money to launch the three- plex film with 10 locations. Another premiere • vote online at www.artprize.org.university collaboration. The intensive pro- is planned at the DIA in 2012. • vote via mobile at m.artprize.org.gram used a professional filmmaking model For more information, go online toto teach students from three universities. http://mi-cfa.com/. COMMUNICATOR 2011 | 19
  20. 20. More program news WKAR joins college Michigan State University Broadcasting Services, home to WKAR TV and WKAR Radio, has joined MSU’s College of Commu- nication Arts and Sciences. The shift will enable the university to fur- ther the goals of public broadcasting and cre- ate new opportunities for tomorrow’s com- NEW! INTEGRATED munication leaders, said MSU Provost Kim Wilcox. MEDIA ARTS PROGRAM “Moving MSU Broadcasting Services into the MSU College of Communication Arts and Sciences promises to provide unprec- Michigan State University is unveiling a energy that will springboard them into edented academic and experiential oppor- new program to develop new-age storytell- specialized curriculum in their major. It tunities for MSU students while enhancing ers who can be nimble in a rapidly evolving will also encourage collaboration between the broadcast offerings for our community,” and unpredictable media industry. these majors, which is important with me- Wilcox said. This fall, the MSU College of Commu- dia convergence today and for the excit- Gary Reid, distinguished senior academic nication Arts & Sciences launches an in- ing future of media – whatever shape that specialist in the college and general manager tegrated media arts program as part of a takes,” Albers said. of MSU’s award-winning student radio sta- new collaborative called Media Sandbox to “Students can study film, television, tion, WDBM, has been named the acting di- help fill the growing demand for graduates graphic design, web design, game design, rector of broadcasting for WKAR. with creative and multimedia skills and ex- visual storytelling, information design, perience. Media Sandbox will include an journalism, advertising, 3D and animation, Communication offers integrated media arts curriculum, visiting documentary and more,” Albers said. 5-year BA/MA degree artists, special events, creative projects by Most importantly, Albers said, students faculty and students and more. will have more opportunities to make job Starting this fall, communication bachelor’s In today’s digitally connected world, connections. “These graduates will be the students who want to earn their master’s de- the need for creative solutions and well- most employable new media artists, inno- gree can do so in one extra year. Up to nine designed multimedia is more important vators and storytellers who will be well 400-level credits will double count toward than ever – and more equipped to tackle the BA and the MA degrees in communica- in demand than be- Dem Demand for well-educated the challenges of a tion for eligible students. Students admitted fore, says Pamela continually evolv- to this program will only have to do 21 more media students who can credits of coursework instead of 30 to com- Whitten, dean of ing and unpredict- the MSU College create stories and experiences able industry.” plete the MA degree. Students must already ” of Communication in an integrated and creative The founda- be a communication major at junior or senior Arts & Sciences. way is exploding, and MSU tion of the new status to apply. “Today, we don’t can fill that need. curriculum will just read or watch be three courses: TISM offers BA/BS in -Dean Pamela Whitten media – we experi- Creative Process, Media and Information ence them. Demand for well-educated me- The Digital Image and Story, Sound and The Department of Telecommunication, dia students who can create stories and ex- Motion. These courses will be available to Information Studies, and Media has updat- periences in an integrated and creative way incoming students majoring in advertis- ed its undergraduate degrees to reflect the is exploding, and MSU can fill that need,” ing, journalism, and media and informa- changes in media and technology. Starting Whitten said. tion. As students progress, they can choose this fall, bachelor of arts and bachelor of sci- The program includes a new hands-on from specializations in design, fiction film, ence options are available for the media and curriculum beginning as soon as students documentary film, and game design and de- information degree with concentrations in arrive at MSU when they are freshmen. The velopment. TV, Cinema & Radio, Interactive and Social curriculum will be the foundation for stu- Four-year competitive MSU scholar- Media, or Media Management. The B.A. op- dents in advertising, journalism and media ships are potentially available to quali- tion is for those who are interested in produc- and information, said MSU faculty member fying students who are interested in tion and creative roles, and the B.S. option is Bob Albers, director of Media Sandbox. the new program. For more informa- for those interested in media management “This curriculum will provide students tion about Media Sandbox, go online to and more technical careers. Current students in their freshman year with a common base www.mediasandbox.cas.msu.edu. who are pursuing other TISM undergraduate of understanding, technique and creative degrees can select this new option or contin- ue to pursue their current degree.20 | COMMUNICATOR 2011

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