Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Customer Experience Strategy at MRM Worldwide
Industry
Technology / Software / Internet
Website
recentlyconsumed.com
About
Expertise in consumer research, trend watching, customer experience planning, and marketing technology. Marta Strickland spends most of her time at MRM Worldwide helping their clients with mapping customer journeys, identifying pain points, making customer-focus part of company culture and process, assisting in marketing technology portfolio planning, and developing content and measurement strategies.
Her previous positions included leading an advocacy-based customer strategy for Ford Motor Company, helping them plan new social programs against a growing complicated customer ecosystem. She also helped lead an innovation group for General Motors that partnered with next-generation technol...
Tags
marketing
wap
wigets
apps
iphone
viral
mobile
socialmedia
web3.0
web2.0
semanticweb
measurement
3.0
web
technobabble
media
social
semantic
contextual
roi
sentiment
buzz
privacy
relevance
casestudy
zappos
blendtec
ford
2009
See more
Presentations
(8)Likes
(1)Semantic Web 2.0: Creating Social Semantic Information Spaces
John Breslin
•
15 years ago
Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Customer Experience Strategy at MRM Worldwide
Industry
Technology / Software / Internet
Website
recentlyconsumed.com
About
Expertise in consumer research, trend watching, customer experience planning, and marketing technology. Marta Strickland spends most of her time at MRM Worldwide helping their clients with mapping customer journeys, identifying pain points, making customer-focus part of company culture and process, assisting in marketing technology portfolio planning, and developing content and measurement strategies.
Her previous positions included leading an advocacy-based customer strategy for Ford Motor Company, helping them plan new social programs against a growing complicated customer ecosystem. She also helped lead an innovation group for General Motors that partnered with next-generation technol...
Tags
marketing
wap
wigets
apps
iphone
viral
mobile
socialmedia
web3.0
web2.0
semanticweb
measurement
3.0
web
technobabble
media
social
semantic
contextual
roi
sentiment
buzz
privacy
relevance
casestudy
zappos
blendtec
ford
2009
See more