Entertainment and Events Mini-Internship<br />Updated 1.12.2010<br />m strategies inc. (MSI), a full service public relati...
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Mini Intern Jobdescription ALL-STAR

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Mini Intern Jobdescription ALL-STAR

  1. 1. Entertainment and Events Mini-Internship<br />Updated 1.12.2010<br />m strategies inc. (MSI), a full service public relations firm specializing in media strategy, media training and messaging. <br />m strategies inc. attempts to foster a collaborative environment that is creative, smart, nurturing, supportive and fun—all while delivering some of the most strategic and results-driven work in the business for our clients. MSI’s first priority is its people, great people, to deliver results for its marquis and well-known brands.<br />Position<br />This mini-internship is an opportunity for undergraduate and graduate students to gain hands-on experience with industry professionals. The qualified candidate must be a declared major or a degreed graduate in public relations, journalism or mass communications. The selected intern should be prepared to dedicate at least 24 hours per week to his/her role at the agency for the next 30-days. Experience with social media in a business setting, event coordination, promotions, and public relations, is a plus. <br />The mini-internship will be structured in accordance to the availability and need of both parties.<br />Required Qualifications<br />Selected candidates will assist Account Executives and Supervisors with any aspect of the 2010 NBA All-Star All Access Pass initiative while learning basic skills in public relations such as research; media list development, news scanning and monitoring, clipping, PR writing and pitch development. <br />Responsibilities <br />Attend weekly team calls and transcribe notes.<br />Assist in managing social media platforms.<br />Learn to operate various media directory services to create media lists and verify information, assuring accuracy of media materials and contacts. <br />Assist event coordinator in researching vendors for events and initiatives.<br />Research media outlets (including bloggers) as it pertains to specific clients.<br />Research and compare competitive estimates for services from vendors. <br />Assist AE’s and Supervisors in gathering clips/placements and mailing to clients.<br />Some administrative duties will be required.<br />Manage the news dashboard for the client.<br />Monitor the other entities that are hosting similar sporting events.<br /> <br />

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