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The use of semiotics in music videos and


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The use of semiotics in music videos and

  1. 1. The use of Semiotics in music videos and marketing packages By Madeleine Stidder
  2. 2. What is semiotics? <ul><li>We live in a world of signs and communicate through them </li></ul><ul><li>We learn to decode these visual images by becoming familiar with the rules that govern  how component parts work together </li></ul><ul><li>The study of signs and their meaning is called Semiotics </li></ul><ul><li>According to Roland Barthes – “an image is denoted. It has connotations, these may differ according to culture” </li></ul><ul><li>For example in America the number 13 is thought to be unlucky by in Spain it is considered lucky. </li></ul>
  3. 3. A Rose <ul><li>The symbol of love. </li></ul><ul><li>Red the colour of love. </li></ul><ul><li>Petal symbol of female genitals. </li></ul><ul><li>Deflowering of a virgin associated with the rose. </li></ul>
  4. 4. The Cross <ul><li>A symbol of religion. </li></ul><ul><li>Symbol of Christianity. </li></ul><ul><li>Linked to the Church. </li></ul><ul><li>Linked to story of Jesus. </li></ul>
  5. 5. 5 Pointed Star <ul><li>Symbol of Religion. </li></ul><ul><li>Symbol of Judaism, called David’s star. </li></ul><ul><li>Also known as Satan or the devils sign a pentagram.  </li></ul>
  6. 6. Swastika <ul><li>Symbol of the Nazi’s in 1930’s and 40’s Germany </li></ul><ul><li>Symbol of racism particularly against Jews </li></ul><ul><li>Symbol of evil </li></ul><ul><li>Until the Nazis used this symbol, the swastika was used by many cultures throughout the past 3,000 years to represent life, sun, power, strength, and good luck. </li></ul>
  7. 7. A Dove <ul><li>Symbol of Peace </li></ul><ul><li>Colour white symbol of purity. </li></ul>
  8. 8. Semiotics in marketing packages