As content strategists, we are constantly seeking creative ways to tell our institution’s story in print publications, on the web, and across social media. Our audiences don’t want to (and won’t) read marketing jargon and mission statements because they crave authentic, transparent, and honest content they can trust, relate to, and believe in. The beautiful thing about higher education is we have thousands of people on our campuses who are not just living our institution’s story—they are the story. Why not harness the power within that?
When you encourage students to share their stories in their own voice and own way, they feel valued and—more importantly—know their experiences matter. This session showcases the benefits of heavy student involvement in the work we do and why it’s important to start building this relationship now.