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A pared down deck from my May 2013 talk at the One More Thing conference in Melbourne, Australia.
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Epiphanies Are Hard Work
MaggieSteciuk DESIGNER, TERRIBLE LABS @MSTECIUK Epiphaniesare hardwork.
Reasonsyoumightnotprototype
“I’M ON A DEADLINE” Reasonsyoumightnotprototype
“I’M ON A DEADLINE” “I
ALREADY HAVEANIDEA” Reasonsyoumightnotprototype
“I’M ON A DEADLINE” “I
ALREADY HAVEANIDEA” “THISISGONNABEA PIECEOFCAKE” Reasonsyoumightnotprototype
Prototypesareatoolfor learningaboutproblems and validatingoursolutions.
Prototypeshelpus:
Prototypeshelpus: Understand
Communicate& Prototypeshelpus: Understand
Understand THEPROBLEM SPACE
Understand THEPROBLEM SPACE Business
Understand THEPROBLEM SPACE Business Technical
Understand THEPROBLEM SPACE Business TechnicalUser
Understand THEPROBLEM SPACE Business TechnicalUser
Understand THEPROBLEM SPACE Business TechnicalUser Magichappens
Understand THEPROBLEM SPACE Business TechnicalUser Magichappens
Understand THEPROBLEM SPACE Business TechnicalUser Magichappens
Understand THEPROBLEM SPACE Business TechnicalUser Magichappens
Communicate
“Chair” Communicate
“Chair” Communicate
“Oh,Igetit!” Peopleunderstand whattheycansee.
Andthatenablesthemto givebeerfeedback. “...andhere’swhat Ithink...”
Ourclientslikeprototypes,too
Howdowe PROTOTYPE?
Howdowe PROTOTYPE? Plan
Howdowe PROTOTYPE? Plan Build
Howdowe PROTOTYPE? Plan Build Measure
Howdowe PROTOTYPE? Plan Build Measure Learn
Howdowe PROTOTYPE? Plan Build Measure Learn
Thevalueofprototyping iscumulative.
Plan Build Measure LearnWhatquestiondoweneedtoanswer?
Plan Build Measure LearnWhatquestiondoweneedtoanswer? Howmightwebestdothat?
Plan Build Measure LearnWhatquestiondoweneedtoanswer? Howmightwebestdothat?
Plan Build Measure Learn Key:buildsomethingyou caninteractwithASAP
SIDEBAR: SKETCHING
BETTERIDEAS NEEDMOREIDEAS SIDEBAR: SKETCHING
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
Yourfirstideamaynotbeyourbest
BETTERIDEAS NEEDMOREIDEAS FOCUS THECONVERSATION SIDEBAR: Sketching
Howdonesomethinglooks ≈ howdonesomethingis
BETTERIDEAS NEEDMOREIDEAS FOCUSED REVIEWMEETINGS INTERACTIVITY IN5MINUTESFLAT SIDEBAR: Sketching
Almostmagic
BETTERIDEAS NEEDMOREIDEAS FOCUSED REVIEWMEETINGS INTERACTIVITY IN5MINUTESFLAT VALIDATE EVENEARLIER SIDEBAR: Sketching
Plan Build Measure Learn Gatherdata soyoucananswerthequestions yousetouttoanswer.
NumberofTestUsers UsabilityProblemsFound 0 3 6
9 12 15 0% 25% 50% 75% 100% Jakob Nielsen:“WhyYouOnlyNeedtoTestwith5Users”
From:AnonymousUser Ididn’tgetit. What’sthe pointofthisappagain? Icouldn’tfigureitout.
From:AnonymousUser Ididn’tgetit. What’sthe pointofthisappagain? Icouldn’tfigureitout. WHAT AN IDIOT
? ?? Empathize!
Plan Build Measure Learn Learningisn’tjust lookingatthedata.
? ??
TYPITTY TYPITTY ? ??
? ??
Exhilarating!
“Epiphanies” arehardwork
I’mconvinced! Canyoutelluswhat thebestprototyping toolis?
Mmmmm,no.
PEN&PAPER INVISION FLINTO KEYNOTEor POWERPOINT PROTO.IO
PEN&PAPER INVISION FLINTO KEYNOTEor POWERPOINT PROTO.IO XCODE QUARTZ COMPOSER
APPCOOKER FIREWORKS+TAP BALSAMIQ BRIEFSPOPAPP AXUREVARIOUS FRAMEWORKS FRAMER REFINE.IO
PEN&PAPER INVISION FLINTO KEYNOTEor POWERPOINT PROTO.IO XCODE
QUARTZ COMPOSER APPCOOKER FIREWORKS+TAP BALSAMIQ BRIEFSPOPAPP AXUREVARIOUS FRAMEWORKS FRAMER REFINE.IO
PEN&PAPER INVISION FLINTO KEYNOTEor POWERPOINT PROTO.IO XCODE
QUARTZ COMPOSER APPCOOKER FIREWORKS+TAP BALSAMIQ BRIEFSPOPAPP AXUREVARIOUS FRAMEWORKS FRAMER REFINE.IO
Choosethebesttoolforthejob
Choosethebesttoolforthejob LEARNABILITY & Familiarity
Choosethebesttoolforthejob EASEOF Distribution LEARNABILITY & Familiarity
Choosethebesttoolforthejob EASEOF Distribution LEARNABILITY & Familiarity IMPORTANCEOF Collaboration
QUALITY OF Interactivity Choosethebesttoolforthejob EASEOF Distribution LEARNABILITY & Familiarity IMPORTANCEOF Collaboration
Experiment
FRAMER
PROTO.IO
Quality vs.Quantity Storytime
Prototypingisaprocess So,remember:
Prototypingisaprocess Righttool,righttime So,remember:
Prototypingisaprocess Righttool,righttime So,remember: Anddon’tforget: sketchingis preygreat!
Thankyou! (PLEASECLAPNOW)
hp://pbon.es/proto Thankyou! (PLEASECLAPNOW) RESOURCES:
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