Digital Environment:Users Empowered and Librarians            Deserted           M S Sridhar         mirlesridhar@gmail.co...
Synopsis1. Features of digital content2. Characteristics of digital era3. Need for digital information user studies4. What...
Features of Digital Content1. Content boom or Information plethora2. Economical multiple pointers3. Location independence4...
Characteristics of Digital Era1. Users think they don‟t need intermediaries2. More and more users are becoming producers3....
Implications of Digital Environment on                  Libraries1. No more prominent players in information   provision a...
Implications on Libraries …contd.7. Self-searching and relying on SEs replaced        delegated searching and relying on l...
Digital Environment Opportunities1. Technology encouraged and acted as   catalyst for the trio factors:       Accessibili...
Opportunity to Understand Digital               Information Users1. Logs („foot prints‟) of what users have done2. Enable ...
Dehumanization Threat1. Physically inhabited, psychologically absent2. No „natural‟ ways of accessing with all senses3. Ph...
Access Barriers1. Alphabetization barrier replaced by need for   consumption skills2. Too many complex strategies &   term...
Access to Excess and Multitude of                      Choices1. Effect of small amount of choices vs. large   amount of c...
Access to Excess and Multitude of                      Choices5. If user is looking for a specific item,  evaluating, deci...
Need for Understanding Digital Information                 Users• Huge number of users migrated to digital   world• Librar...
Digital user perception of library1. Libraries viewed as being books2. Sharp fall in researchers‟ visit to libraries3. Res...
Some Findings on Digital Environment/ User 1. Digital information is popular and has    increased demand 2. Diverse set of...
General Findings on Digital User1. Speed, simplicity, immediate access/ answer,   instant gratification, and convenience a...
General Findings on Digital User7. No site penetration; „Bouncing‟ or „Flicking‟       with „shallow searching‟ and „promi...
Confidence, Skill & Quality Judgment of           Digital Information Users1. Determine quality based on own experience an...
New Values of Digital Information Users1. Weighs convenience as more important than   quality2. Needs just enough to do th...
Cognitive Behavior of (Student) UsersAccess to full text caused and lead to:1. Believe that no need to read thoroughly for...
Digital user perception of e-books1. Reported significant technical difficulties2. Convenience is a major factor in usage3...
Digital user perception of e-Journals1. Give increased importance2. Consider „critical part‟ of current research   climate...
Scholarly reading of e-Journals•  No. of journals increased by 3% and no. of   articles by 3.5% (1986 – 2004)• Average len...
Alternatives for repositioning the                         profession        1.    The invisible Intermediary        2.   ...
The Invisible Intermediary   1. An ICT based „digital library‟   2. Disintermediated services   3. Meeting both legacy of ...
The Proactive Librarian1. Learns the users‟ language2. Understands their concerns3. Becomes part of the team4. Offers solu...
The Embedded Librarian1.  Participates in academic courses2.  Teaches information literacy skills3.  His office will be in...
Align with or move to information                    provider institutions• Disintermediation at two levels:    Need for ...
Conclusion: Future librarians1. Multi-faceted professional competence2. Information literacy training3. Taking care of int...
Conclusion: Future Libraries1. Interactive catalogs accessible on multiple   devices2. Replace lending with downloadable b...
Thank you              http://www.scribd.com/people/documents                         /75039-m-s-sridhar                  ...
Upcoming SlideShare
Loading in …5
×

Digital Environment: Users Empowered and Librarians Deserted

1,588 views

Published on

Digital world is characterized by user empowerment, content boom, democratization of information, nomadic nature of users, image-based (content) society, alitracy, linguistic whateverism, etc. Huge number of users of libraries has migrated to digital world and the existing knowledge of librarians does not reflect truly the needs and behavior of digital information users. Digital world has provided a great opportunity to those who wish to understand digital information users in terms of log data of what users have done (as against what users say in legacy studies). Digital environment also has certain inherent threats like dehumanization while excessively emphasizing speed and access, disintermediarion/ user-enabling logic, too many complex strategies, multitude of choice and so on. The talk tries to explore the environment to determine what kind of understanding of digital information users is required and through what methodology. Citing the results and findings of selected recent studies discusses values, needs and behaviour of digital information users vis-à-vis exploring whether user-empowerment has isolated and deserted librarians and what kind of strategies like ‘embedded librarianship’, ‘invisible librarian’, ‘repositioning’ or ‘re-orientation’ can save and be more effective in facing the challenges of digital world.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,588
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Environment: Users Empowered and Librarians Deserted

  1. 1. Digital Environment:Users Empowered and Librarians Deserted M S Sridhar mirlesridhar@gmail.com 1 February 2011Karnataka State Library Association
  2. 2. Synopsis1. Features of digital content2. Characteristics of digital era3. Need for digital information user studies4. What to understand?5. Digital environment: implications, threats, and opportunities6. Some findings on digital information users7. Repositioning alternatives for the profession8. Conclusion: future libraries and librariansM S Sridhar Digital environment: users empowered and librarians deserted 2
  3. 3. Features of Digital Content1. Content boom or Information plethora2. Economical multiple pointers3. Location independence4. Manipulation of contents5. Quality is patchy and often unknown6. Everything is meta data7. Dynamic nature8. Interactivity9. More non-textual and image based content10. Diminished demarcation between published and unpublished11. More user created and organized12. Greatly facilitate sharing and collaborationM S Sridhar Digital environment: users empowered and librarians deserted 3
  4. 4. Characteristics of Digital Era1. Users think they don‟t need intermediaries2. More and more users are becoming producers3. Linguistic whateverism4. World of Alitracy5. Moving from text-based to image-based society6. Technically complex & heterogeneous services7. Need to provide less rather than more8. Work & home are mixed with digital nomads9. Digital natives and immigrants discontinuity10.Pervasive and universal access11.Open dissemination, increased web citations12.Brought people virtually closer deserted M S Sridhar Digital environment: users empowered and librarians 4
  5. 5. Implications of Digital Environment on Libraries1. No more prominent players in information provision and management2. Lost reference service and archival functions3. Filtering responsibility shifted to users4. Users snatched control of organization of information5. Access and convenience over ride validity and quality6. Cheap and easy digitization expanded the reach and also brought some use for traditionally less used contentM S Sridhar Digital environment: users empowered and librarians deserted 5
  6. 6. Implications on Libraries …contd.7. Self-searching and relying on SEs replaced delegated searching and relying on library8. Users confused by variety of platforms; try trial and error mode9. Self-evaluation is a key element of digital literacy10. Online catalogs are to access specific items rather than IR; OPAC expected to have links to online contents11. Increase collections, enhance content and functionality; improve usability; list libraries that own an item12. Access management with risk tolerance for litigation Digital environment: users empowered and librarians desertedM S Sridhar 6
  7. 7. Digital Environment Opportunities1. Technology encouraged and acted as catalyst for the trio factors:  Accessibility  Ease of use and  Perceived utility of information2. Made wisdom of crowd available3. Enabled Mobile-based services4. New technologies brought new competitors5. Managing information for business benefits  Fee based services  Public-private partnershipM S Sridhar Digital environment: users empowered and librarians deserted 7
  8. 8. Opportunity to Understand Digital Information Users1. Logs („foot prints‟) of what users have done2. Enable monitoring users & deep log analysis3. Mines of robust quantitative/ statistical data4. Evidence base can be developed on virtual scholars5. Enables learning and developing intelligent agents6. Navigation is the clue7. Wider sphere of operation for librarianshipM S Sridhar Digital environment: users empowered and librarians deserted 8
  9. 9. Dehumanization Threat1. Physically inhabited, psychologically absent2. No „natural‟ ways of accessing with all senses3. Physical propinquity is the powerful force of innovation4. Often, text is separated from context5. Anytime any place office is the tiger cage of every time every where with permanently anxiousness6. No time to think and care, concentrate on speed aloneM S Sridhar Digital environment: users empowered and librarians deserted 9
  10. 10. Access Barriers1. Alphabetization barrier replaced by need for consumption skills2. Too many complex strategies & terminologies3. Access, use and usefulness are mixed up4. New excess and silliness with their own backlashM S Sridhar Digital environment: users empowered and librarians deserted 10
  11. 11. Access to Excess and Multitude of Choices1. Effect of small amount of choices vs. large amount of choices on user and his satisfaction/ success need to be understood2. Abundance of choice attracts users, but it is not to their advantage3. When options are few, user can be happy with what he chooses confidently4. Only small number of choices can be easily handled and evaluated by usersM S Sridhar Digital environment: users empowered and librarians deserted 11
  12. 12. Access to Excess and Multitude of Choices5. If user is looking for a specific item, evaluating, deciding and laying hands become easy6. To handle multitude of choices, users are expected to develop domain expertise7. Users are normally aware of the positive effects of choice, but not harm of negative ones caused by too much choiceM S Sridhar Digital environment: users empowered and librarians deserted 12
  13. 13. Need for Understanding Digital Information Users• Huge number of users migrated to digital world• Librarians know less about them: “ …the information community must stop thinking it knows best, otherwise it will be in danger of becoming irrelevant. The consumer knows best”M S Sridhar Digital environment: users empowered and librarians deserted 13
  14. 14. Digital user perception of library1. Libraries viewed as being books2. Sharp fall in researchers‟ visit to libraries3. Researchers retain a sense of importance of the library4. Those who visit library continue to experience satisfaction5. Users value traditional browsing, praise library as space for information6. For students, the most common activity in the physical library is to do homework/ study7. Considered key player in the market for e- booksM S Sridhar Digital environment: users empowered and librarians deserted 16
  15. 15. Some Findings on Digital Environment/ User 1. Digital information is popular and has increased demand 2. Diverse set of users 3. Huge volatility & use variety of sources with no Loyalty, Trust, Branding and Repeat behavior (Return visits) 4. Read shorter articles online („digital osmosis‟) 5. Expect instant gratification with just enough attitude 6. Self judge authenticity and relevance 7. Increased use of older material M S Sridhar Digital environment: users empowered and librarians deserted 17
  16. 16. General Findings on Digital User1. Speed, simplicity, immediate access/ answer, instant gratification, and convenience are important2. Prefer everything available in digital form in quick chunks/ snippets of information3. Shorter sessions - Very little time using the content4. Increased centrality (use, familiarity & trust) of Google and other search engines5. D2D Process is crucial6. Look for easy interfaceM S Sridhar Digital environment: users empowered and librarians deserted 18
  17. 17. General Findings on Digital User7. No site penetration; „Bouncing‟ or „Flicking‟ with „shallow searching‟ and „promiscuity‟8. Gathering information horizontally rather than vertically9. Problem of irrelevant results and fear of missing items10. Prefer natural language searching with one or two terms11. Advanced search tools are largely ignored12. Growth in searching at the cost of browsing13. Asking colleagues is still an important strategyM S Sridhar Digital environment: users empowered and librarians deserted 19
  18. 18. Confidence, Skill & Quality Judgment of Digital Information Users1. Determine quality based on own experience and common sense2. Students assess contents based on its relevance to their assignment3. They are confident of their self-taught skills and satisfied with the result4. Feel results are same as that of what libraries provide5. Getting an answer is cited as the success6. Over estimates ability (students) and give up after initial search7. But, there is big gap between performance and self-estimates environment: users empowered and librarians desertedM S Sridhar Digital 20
  19. 19. New Values of Digital Information Users1. Weighs convenience as more important than quality2. Needs just enough to do the task on hand3. Wants to follow the path of cheap, fast and good4. Expects wide choice as well as selectivity5. Expects both information and technology to be mobile6. Believes if it is not on the web, it just does not existM S Sridhar Digital environment: users empowered and librarians deserted 21
  20. 20. Cognitive Behavior of (Student) UsersAccess to full text caused and lead to:1. Believe that no need to read thoroughly for ideas and themes2. Believe notes are no longer required3. Increased plagiarism4. Going online to avoid reading5. Speed and simplicity over rule everything elseM S Sridhar Digital environment: users empowered and librarians deserted 22
  21. 21. Digital user perception of e-books1. Reported significant technical difficulties2. Convenience is a major factor in usage3. Students preferred using off-campus4. Used to get snippets of information with very little extended reading5. Do not spend much time in the book, but use then to quickly find facts, viewing only a few pages (85% spent less than 1 m viewing a page)6. E-availability did not significantly reduce print circulationM S Sridhar Digital environment: users empowered and librarians deserted 23
  22. 22. Digital user perception of e-Journals1. Give increased importance2. Consider „critical part‟ of current research climate3. Article downloads has doubled between 2001/3 to 20074. Little time is spent using the content5. Ignore publishers‟ platform (to discover)6. Felt problems in accessing identified material7. Libraries need to increase access to open source materials, repositories and back filesM S Sridhar Digital environment: users empowered and librarians deserted 24
  23. 23. Scholarly reading of e-Journals• No. of journals increased by 3% and no. of articles by 3.5% (1986 – 2004)• Average length of article increased from 7.4p to 12.4p and size of journal itself increased from 820p to 2216p per annum1. Average number of journal articles read per year increased2. Average time spent reading journal article reduced Thoroughness of reading sacrificed for quantity? Or reading only shorter articles/ abstract online („digital osmosis‟)M S Sridhar Digital environment: users empowered and librarians deserted 25
  24. 24. Alternatives for repositioning the profession 1. The invisible Intermediary 2. The proactive Librarian 3. The embedded Librarian 4. Aligning with or move to Information provider Institutions …more rehabilitation optionsM S Sridhar Digital environment: users empowered and librarians deserted 26
  25. 25. The Invisible Intermediary 1. An ICT based „digital library‟ 2. Disintermediated services 3. Meeting both legacy of the past and the promise of the future 4. Facilitate meaningful interactions 5. „Smoothening the way‟ for the users 6. Commercial intermediaries/ e-providers are already doingM S Sridhar Digital environment: users empowered and librarians deserted 27
  26. 26. The Proactive Librarian1. Learns the users‟ language2. Understands their concerns3. Becomes part of the team4. Offers solutions before they are requested5. An acknowledged expert in handling information6. Believes in libraries as agencies of civilization and progressM S Sridhar Digital environment: users empowered and librarians deserted 28
  27. 27. The Embedded Librarian1. Participates in academic courses2. Teaches information literacy skills3. His office will be in customer group4. Works closely with the group members5. Funding and supervision differ6. Sound in librarianship and subject matter7. Extensive informal education & practical experience8. Provides complex, value-added services9. Collaborates/ contributes to groups work10. Employer supported continuing education/ continuous learning across the boardM S Sridhar Digital environment: users empowered and librarians deserted 29
  28. 28. Align with or move to information provider institutions• Disintermediation at two levels:  Need for Librarian to access and use resources  Library as information delivery channel• Librarian is definitely required as long as dominance of „print „ exists• As more content becomes digital, the Librarians role will be limited to license manager• Librarian will continue to be needed in user institutions as long as the paid content existM S Sridhar Digital environment: users empowered and librarians deserted 30
  29. 29. Conclusion: Future librarians1. Multi-faceted professional competence2. Information literacy training3. Taking care of internally generated born- digital content4. „Future is digital, digitize and democratize‟ with a collection development policy5. Go behind market6. Become academic partner and not servant7. Meet diverse needs of users with vital services for the colony8. Show innovation to bring opportunity9. Repackage products and services in a way to deliver unique experienceslibrarians desertedM S Sridhar Digital environment: users empowered and 31
  30. 30. Conclusion: Future Libraries1. Interactive catalogs accessible on multiple devices2. Replace lending with downloadable books3. Space imaging technologies4. Search Command Center5. A refuge from the isolation of house6. A temporary office space7. The interface between information and brains as seamless and invisible as possible8. Mini-theaters to offer full sensory experience9. Time Capsule RoomM S Sridhar Digital environment: users empowered and librarians deserted 32
  31. 31. Thank you http://www.scribd.com/people/documents /75039-m-s-sridhar http://stores.lulu.com/mssridharM S Sridhar Digital environment: users empowered and librarians deserted 36

×