Twitter

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  • Twitter

    1. 1. A Lecture Brought to You 140 Characters at a time EIS 2350
    2. 2. Twitter
    3. 3. TwitterYou guys could probably teach this session
    4. 4. Twitter: A Brief History You’ve heard of ... but have you heard of“just setting up my twttr” -- Jack Dorsey, March 2006 Name inspired by:
    5. 5. From 20k tweets per day...
    6. 6. From 20k tweets per day... ... to 60k tweets per day
    7. 7. The Tipping Point: “The point at which a series of small ineffective changes acquires enough pressure or importance to cause a larger, more significant change” http://www.gladwell.com/tippingpoint/ Blogs, BOOKS, & Beverages
    8. 8. • Timeline• @Mentions• ReTweets• Searches• Lists
    9. 9. • hashtag # • gives tweets a subject• “trending” What’s trending LOCALLY?
    10. 10. • Customized Background • It takes TWO minutes • It should match your branding (logos, fonts, style)
    11. 11. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS
    12. 12. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien
    13. 13. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift
    14. 14. What makes a Twitter account have “weight” Disparity of FOLLOWERS to FOLLOWS Conan O’Brien Taylor Swift The “Twitter” Chart
    15. 15. How do I utilize it for an entertainment brand? Follow People! & Hope they follow you back However... DON’T follow more than 1.5 times as many as people that follow you
    16. 16. Twitter’s Magic formula: 1.5 : 1 follow ratio
    17. 17. Twitter’s Magic formula: 1.5 : 1 follow ratioIf you’re following 1,000 people and 100 follow you That’s No Good!
    18. 18. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good!If you’re followed by 100 people... follow no more than 150
    19. 19. Twitter’s Magic formula: 1.5 : 1 follow ratio If you’re following 1,000 people and 100 follow you That’s No Good!If you’re followed by 100 people... follow no more than 150 sounds test-able
    20. 20. You can do this organically one by one... or... Fake it!
    21. 21. You can do this organically one by one... or... Fake it!
    22. 22. Or just buy them
    23. 23. Or just buy them
    24. 24. Or just buy them
    25. 25. Or we could do it legitimately
    26. 26. or do a combination of the two...follow up message with a link to...
    27. 27. Management of Profiles or

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