Social media intro

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Social media intro

  1. 1. Tell em what you’re gonna tell em. Tell em Then...Wednesday, February 13, 13
  2. 2. Tell em what you told emWednesday, February 13, 13
  3. 3. SOCIAL MEDIA an introduction EIS 2350Wednesday, February 13, 13
  4. 4. HOW WE GOT HERE: Communication: We desire to be in contact with our friends and loved ones regardless of time and space. Sharing: We are interested in one another’s thoughts and actions Information: We want to know what is going on around us, and be informed.Wednesday, February 13, 13
  5. 5. WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA? Community - we love to connect and feel like we belong Transparency - we get to see the “true” individual. you can’t fake authenticity. Engagement - Social Media is a conversation. We are drawn to Connect and Share. We desire others opinions. Borderless - You can now interact with contacts globally as opposed to those in your immediate area. Creative - It’s a “Petri Dish” of InnovationWednesday, February 13, 13
  6. 6. WHY DO PEOPLE GRAVITATE TOWARDS SOCIAL MEDIA? Back to Branding a Little... Significance - creates passion (if you’re a significant brand online you can invigorate your brand followers) Passion - creates Attention (if you’re passionate in your online voice you can generate additional followers and attention) Attention - leads to Action (once you’ve got them in, you can lead them to action) Action - leads to monetization ($$)Wednesday, February 13, 13
  7. 7. HOW WE GOT HERE:Wednesday, February 13, 13
  8. 8. WHERE WE AREWednesday, February 13, 13
  9. 9. HOW WE GOT HERE: CONNECTION & RELATIONSHIPSWednesday, February 13, 13
  10. 10. HOW WE GOT HERE:Wednesday, February 13, 13
  11. 11. WHERE WE ARE GOING:Wednesday, February 13, 13
  12. 12. HOW DO WE DO IT? Take the Passion of your BRAND Develop a PLAN Determine the TOOLS you will use Understand when you need HELP! Learn where your fan base is LOCATED (what social networks are they using) Set GOALS and determine how to MEASURE for them.Wednesday, February 13, 13
  13. 13. THE TOOLS...Wednesday, February 13, 13
  14. 14. HOW WE COMMUNICATEWednesday, February 13, 13
  15. 15. IT’S GROWINGWednesday, February 13, 13
  16. 16. IT’S ABOUT PEOPLEWednesday, February 13, 13
  17. 17. CONNECTING WITH PEOPLEWednesday, February 13, 13
  18. 18. ... AND BRANDSWednesday, February 13, 13
  19. 19. GAINING ATTENTION TOWednesday, February 13, 13
  20. 20. AND ENGAGEMENT...Wednesday, February 13, 13
  21. 21. WHERE & HOW All this says little about HOW we consume the informationWednesday, February 13, 13
  22. 22. MORE AND MORE MOBILEWednesday, February 13, 13
  23. 23. MORE AND MORE MOBILEWednesday, February 13, 13
  24. 24. MORE AND MORE MOBILEWednesday, February 13, 13
  25. 25. MORE AND MORE MOBILEWednesday, February 13, 13
  26. 26. MORE AND MORE MOBILEWednesday, February 13, 13
  27. 27. ....Wednesday, February 13, 13

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