SOCIAL MEDIA an introduction EIS 2350 September 27, 2011
HOW WE GOT HERE:Communication: We desire to be in contact with our friends and loved ones regardless of time and space.Sharing: We are interested in one another’s thoughts and actionsInformation: We want to know what is going on around us, and be informed.
WHY DO PEOPLE GRAVITATETOWARDS SOCIAL MEDIA?Community - we love to connect and feel like we belongTransparency - we get to see the “true” individual. you can’tfake authenticity.Engagement - Social Media is a conversation. We are drawnto Connect and Share. We desire others opinions.Borderless - You can now interact with contacts globally asopposed to those in your immediate area.Creative - It’s a “Petri Dish” of Innovation
WHY DO PEOPLE GRAVITATETOWARDS SOCIAL MEDIA? Back to Branding a Little...Significance - creates passion (if you’re a significant brandonline you can invigorate your brand followers)Passion - creates Attention (if you’re passionate in youronline voice you can generate additional followers andattention)Attention - leads to Action (once you’ve got them in, you canlead them to action)Action - leads to monetization ($$)
HOW DO WE DO IT?Take the Passion of your BRANDDevelop a PLANDetermine the TOOLS you will useUnderstand when you need HELP!Learn where your fan base is LOCATED (what socialnetworks are they using)Set GOALS and determine how to MEASURE for them.