Social media intro

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  • Social media intro

    1. 1. Tell em what you’re gonna tell em. Tell em Then...
    2. 2. Tell em what you told em
    3. 3. SOCIAL MEDIA an introduction EIS 2350 September 27, 2011
    4. 4. HOW WE GOT HERE:Communication: We desire to be in contact with our friends and loved ones regardless of time and space.Sharing: We are interested in one another’s thoughts and actionsInformation: We want to know what is going on around us, and be informed.
    5. 5. WHY DO PEOPLE GRAVITATETOWARDS SOCIAL MEDIA?Community - we love to connect and feel like we belongTransparency - we get to see the “true” individual. you can’tfake authenticity.Engagement - Social Media is a conversation. We are drawnto Connect and Share. We desire others opinions.Borderless - You can now interact with contacts globally asopposed to those in your immediate area.Creative - It’s a “Petri Dish” of Innovation
    6. 6. WHY DO PEOPLE GRAVITATETOWARDS SOCIAL MEDIA? Back to Branding a Little...Significance - creates passion (if you’re a significant brandonline you can invigorate your brand followers)Passion - creates Attention (if you’re passionate in youronline voice you can generate additional followers andattention)Attention - leads to Action (once you’ve got them in, you canlead them to action)Action - leads to monetization ($$)
    7. 7. HOW WE GOT HERE:
    8. 8. HOW WE GOT HERE: CONNECTION & RELATIONSHIPS
    9. 9. HOW WE GOT HERE:
    10. 10. WHERE WE ARE:
    11. 11. WHERE WE ARE GOING:
    12. 12. HOW DO WE DO IT?Take the Passion of your BRANDDevelop a PLANDetermine the TOOLS you will useUnderstand when you need HELP!Learn where your fan base is LOCATED (what socialnetworks are they using)Set GOALS and determine how to MEASURE for them.
    13. 13. HOW DO WE DO IT?
    14. 14. THE TOOLS...
    15. 15. IT’S GROWING

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