Artist Ofﬁcial Website
What Should It Contain?
News / Blog
Biography / About
Tour Dates (with TICKET LINKS)
Music / Lyrics (lyrics are the #2 search result for
Photo / Video
Community (social network integration)
a list for a test?....
Why a Website?
You cannot step twice into the same river; for other waters are continually
ﬂowing in. -- Heraclitus
What happens on your site, lives on forever. What happens
on social media washes away moments later.
Artist Ofﬁcial Website
How Do I Build It?
WordPress, Drupal (open source... “free”)
BubbleUp, Ground(ctrl), SparkArt (proprietary)
UI | UX
Finding stuff on a website is PARAMOUNT to
converting a casual fan to a rabid fan (and to
“Above The Fold” - any content that does not have to
be scrolled or clicked on to ﬁnd.
Shout Out an Artist Website... Let’s rip em apart!
Good & Bad
Fans That Will
Fans That Will Buy A Ticket to
The Further You A Show, AndSmallerAlbum
Fan Base That Will Buy An Your Target Audience
Fans “in” the Buy Merch
Purchase Premium Access
(along with an Album)
Behalf of the Artist.
to a Fan Club
Why This Occurs
Pain Response due to Detachment
As much as you LOVE the Artist
There is an equal PAIN response by not being able to Engage
By becoming part of a Community (Street Team or Fan Club)
You “feel” CLOSER to the Artist
a street team is a group of fans that volunteer to support
the artist in exchange for recognition, community
stature, prizes, and/or just to give back
Why Put Together a Street Team?
Music is Communal
Extra Set of “Arms & Legs”
How Do You Keep Them Active
Points? (make it competitive)
Meet & Greets
Street Teams should run organically and be
“Guerilla Style” marketing... They Should not come at great
expense to the Artist.
What Do I Ask Them to Do?
status updates/song sharing/retweets
message board postings/community interactions
Awards show voting
hosted parties & special events
What’s in a Fan Club?
merchandise (t-shirts, photos, etc)
video "extras" opportunities
meet and greets
How do I set one up?
You’re going to want a “Professional” for this...
Do you want to PROFIT from the Fanclub?
• Free (Taylor Swift)
• Paid (Terri Clark)
• Freemium - Free with an upsell later
How do you Measure Success?
What is your REVENUE per Visit?
What is the COST of getting a Visitor?
Is there a VIRAL co-effecient?
• (This is where Street Teams become critical)
What are the total Members / Users (analytics)?
What’s the response to Permission Based Marketing?
Is there Growth?