Fan clubs street teams

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Fan clubs street teams

  1. 1. Website, Street Team, & Fan Club Strategy EIS 2350
  2. 2. The Hub
  3. 3. Artist Official Website What Should It Contain? • News / Blog • Biography / About • Tour Dates (with TICKET LINKS) • Music / Lyrics (lyrics are the #2 search result for artists) • Photo / Video • Community (social network integration) • Store a list for a test?....
  4. 4. Why a Website? You cannot step twice into the same river; for other waters are continually flowing in. -- Heraclitus What happens on your site, lives on forever. What happens on social media washes away moments later.
  5. 5. Artist Official Website How Do I Build It? THEY OWN • BandZoogle (http://www.bandzoogle.com) • FourFour (http://www.fourfour.com • Wix (http://www.wix.com) • Tumblr (http://www.tumblr.com)
 • YOU OWN WordPress, Drupal (open source... “free”) • BubbleUp, Ground(ctrl), SparkArt (proprietary)
  6. 6. UI | UX User Interface || User Experience • Finding stuff on a website is PARAMOUNT to converting a casual fan to a rabid fan (and to monitization). • Content Layout • “Above The Fold” - any content that does not have to be scrolled or clicked on to find. • Javascript / HTML5 | Flash (BOO!)
  7. 7. Analyzation Shout Out an Artist Website... Let’s rip em apart!
  8. 8. Some Examples Good & Bad Jimmy Miranda Lambert Buffett
  9. 9. Some Examples Good & Bad
  10. 10. Some Examples
  11. 11. Fans That Will FansActivate do that Will Newthose ALL Fans Fans That Will Buy A Ticket to Things PLUS and The Further You A Show, AndSmallerAlbum Fan Base That Will Buy An Your Target Audience Fans “in” the Buy Merch Go Purchase Premium Access Market on (along with an Album) Behalf of the Artist. to a Fan Club SUPER!FANS! (Street Team)
  12. 12. Shown Differently
  13. 13. Why This Occurs Pain Response due to Detachment As much as you LOVE the Artist There is an equal PAIN response by not being able to Engage By becoming part of a Community (Street Team or Fan Club) You “feel” CLOSER to the Artist
  14. 14. Why is.. “Making the Connection” important?
  15. 15. Once We Have An Army...
  16. 16. Street Teams a street team is a group of fans that volunteer to support the artist in exchange for recognition, community stature, prizes, and/or just to give back
  17. 17. Street Team Why Put Together a Street Team? • Music is Communal • They’re De-Centralized • Cost Effective • Extra Set of “Arms & Legs”
  18. 18. Street Team How Do You Keep Them Active • Communication • Incentivize • Points? (make it competitive) • Meet & Greets Street Teams should run organically and be “Guerilla Style” marketing... They Should not come at great expense to the Artist.
  19. 19. Street Team What Do I Ask Them to Do? • • • • • • • • status updates/song sharing/retweets message board postings/community interactions reddit.com/r/listentomusic Awards show voting song/album reviews radio requests flyering/postcard hand-outs hosted parties & special events
  20. 20. Examples Fueled by Ramen
  21. 21. Fan Clubs What’s in a Fan Club? • "exclusive content" • members-only forums • merchandise (t-shirts, photos, etc) • contests/giveaways • video "extras" opportunities • meet and greets • TICKETS!
  22. 22. Fan Clubs How do I set one up? You’re going to want a “Professional” for this... • Do you want to PROFIT from the Fanclub? • Free (Taylor Swift) • Paid (Terri Clark) • Freemium - Free with an upsell later
  23. 23. Examples
  24. 24. Summary How do you Measure Success? • • • • • • What is your REVENUE per Visit? What is the COST of getting a Visitor? Is there a VIRAL co-effecient? • (This is where Street Teams become critical) What are the total Members / Users (analytics)? What’s the response to Permission Based Marketing? Is there Growth?

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