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Facebook

  1. 1. EIS 2350Wednesday, February 27, 13
  2. 2. EIS 2350 I’m hoping to get this right, after 5 semesters...Wednesday, February 27, 13
  3. 3. STAND ALONE SOCIAL NETWORKS A Broadcasting tool A Relationship tool A Hangout tool? I think they’re still figuring it outWednesday, February 27, 13
  4. 4. STAND ALONE SOCIAL NETWORKSWednesday, February 27, 13
  5. 5. HOW DO THESE TOOLS WORK? HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”Wednesday, February 27, 13
  6. 6. HOW DO THESE TOOLS WORK? HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS” OURSELVESWednesday, February 27, 13
  7. 7. Wednesday, February 27, 13
  8. 8. THE EVOLUTION OF FACEBOOKWednesday, February 27, 13
  9. 9. WHAT’S UP WITH MY NEWSFEED? Edgerank: The formula (algorithm) that determines your “Top News” on FacebookWednesday, February 27, 13
  10. 10. WHAT’S UP WITH MY NEWSFEED? Edgerank: The formula (algorithm) that determines your “Top News” on Facebook AffinityWednesday, February 27, 13
  11. 11. WHAT’S UP WITH MY NEWSFEED? Edgerank: The formula (algorithm) that determines your “Top News” on Facebook Affinity WeightWednesday, February 27, 13
  12. 12. WHAT’S UP WITH MY NEWSFEED? Edgerank: The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight DecayWednesday, February 27, 13
  13. 13. EDGERANKWednesday, February 27, 13
  14. 14. HOW MUCH WEIGHT DO YOU CARRY ON SOCIAL?Wednesday, February 27, 13
  15. 15. FACEBOOK: THE BASICS Friend Feed View: Optimizing your friend feed: Override the Algorithm. Status Update Options: Location, Tagging, Check-In, etc. Customize the Broadcast: Who’s going to see this? Live Stream: What are my friends up to? Lists: How do I organize these people? (similar to Google+ “Circles”) Subscribe: How do I become a feed (and to whom), how can I get a feed?Wednesday, February 27, 13
  16. 16. FACEBOOK: A FEW COOL FEATURES View Friendship View Relationship (facebook.com/us) Music (facebook.com/music) Individually (facebook.com/mssloane/music)Wednesday, February 27, 13
  17. 17. FACEBOOK: A FEW COOL FEATURES View Friendship View Relationship (facebook.com/us) Music (facebook.com/music) Individually (facebook.com/mssloane/music) Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)Wednesday, February 27, 13
  18. 18. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their applicationWednesday, February 27, 13
  19. 19. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application If you’re SUPER interested in this stuff, I recommend: https://developers.facebook.com/docs/Wednesday, February 27, 13
  20. 20. FACEBOOK: SPOTIFY Music Discovery? CD BABY TUNECORE THE ORCHARDWednesday, February 27, 13
  21. 21. FACEBOOK: SPOTIFY Music Discovery? How could this benefit YOUR artist, or up and coming artists? CD BABY TUNECORE THE ORCHARDWednesday, February 27, 13
  22. 22. HOW DO THESE TOOLS WORK? HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS” “BRANDS”Wednesday, February 27, 13
  23. 23. FACEBOOK: PAGES Facebook Pages How to build the ULTIMATE page for your Entertainer ?Wednesday, February 27, 13
  24. 24. FACEBOOK: PAGES Create Your PageWednesday, February 27, 13
  25. 25. FACEBOOK: PAGES Optimize Your Page with the Following Media VIDEO PHOTOSWednesday, February 27, 13
  26. 26. FACEBOOK: PAGES Optimize Your Page? Music AppsWednesday, February 27, 13
  27. 27. FACEBOOK: PAGES Optimize Your Page? Music AppsWednesday, February 27, 13
  28. 28. FACEBOOK: PAGES Optimize Your Page? Music AppsWednesday, February 27, 13
  29. 29. FACEBOOK: PAGES Optimize Your Page? Music AppsWednesday, February 27, 13
  30. 30. FACEBOOK: PAGES Optimize Your Page? Music AppsWednesday, February 27, 13
  31. 31. FACEBOOK: PAGES Optimize Your Page with the Following Tickets | Store | Monetize! LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDERWednesday, February 27, 13
  32. 32. FACEBOOK: PAGES Optimize Your Page with 3rd party Content Link your ContentWednesday, February 27, 13
  33. 33. FACEBOOK: PAGES What Are YOUR Artists Doing on their Facebook Pages?Wednesday, February 27, 13
  34. 34. FACEBOOK: PAGES What Are YOUR Artists Doing on their Facebook Pages? What tools are they using?Wednesday, February 27, 13
  35. 35. FACEBOOK: PAGES What Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page?Wednesday, February 27, 13
  36. 36. FACEBOOK: PAGES What Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page? Is there a push to “Like” to get more content?Wednesday, February 27, 13
  37. 37. FACEBOOK: MORE LIKES?Wednesday, February 27, 13
  38. 38. FACEBOOK: ADSWednesday, February 27, 13
  39. 39. FACEBOOK: MORE LIKES? Integration: Website, Newsletter Invite Everywhere, Utilize “Suggest” to a FriendWednesday, February 27, 13
  40. 40. FACEBOOK: MORE LIKES? Incintivize:Wednesday, February 27, 13
  41. 41. FACEBOOK: MORE LIKES? Premium Content You Must “Like” This Page to Get More If you’re interested in more....Wednesday, February 27, 13
  42. 42. FACEBOOK: MORE LIKES? Quality Content Consistent Updates Leverage Facebook Offline Opportunities Here’s FIFTY...Wednesday, February 27, 13

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