Facebook

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  • Facebook

    1. 1. It’s not the TOOL, it’s how the TOOL is used
    2. 2. It’s not the TOOL, it’s how the TOOL is used
    3. 3. It’s not the TOOL, it’s how the TOOL is used
    4. 4. It’s not the TOOL, it’s how the TOOL is used
    5. 5. It’s not the TOOL, it’s how the TOOL is used
    6. 6. It’s not the TOOL, it’s how the TOOL is used
    7. 7. It’s not the TOOL, it’s how the TOOL is usedHow are we using SOCIAL MEDIA to grow our REACH? (new fans and follows)
    8. 8. STAND ALONE SOCIAL NETWORKS A Broadcasting tool A Relationship tool A Hangout tool? I think they’re still figuring it out
    9. 9. STAND ALONE SOCIAL NETWORKS
    10. 10. STAND ALONE SOCIAL NETWORKS
    11. 11. STAND ALONE SOCIAL NETWORKS
    12. 12. HOW DO THESE TOOLS WORK?HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”
    13. 13. THE EVOLUTION OF FACEBOOK
    14. 14. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook
    15. 15. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity
    16. 16. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight
    17. 17. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight Decay
    18. 18. EDGERANK
    19. 19. HOW MUCH WEIGHT DOYOU CARRY ON SOCIAL?
    20. 20. FACEBOOK: THE BASICSFriend Feed View: Optimizing your friend feed: Override the Algorithm. Status Update Options: Location, Tagging, Check-In, etc. Customize the Broadcast: Who’s going to see this? Live Stream: What are my friends up to? Lists: How do I organize these people? (similar to Google+ “Circles”) Subscribe: How do I become a feed (and to whom), how can I get a feed?
    21. 21. FACEBOOK: THE BASICSAnyone Else’s Profile Vew: Friends Subscribe Message Poke... Call? View Friendship
    22. 22. FACEBOOK: ADS
    23. 23. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
    24. 24. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application If you’re SUPER interested in this stuff, I recommend: https://developers.facebook.com/docs/
    25. 25. FACEBOOK: SPOTIFY Music Discovery? CD BABY TUNECORE THE ORCHARD
    26. 26. FACEBOOK: SPOTIFY Music Discovery?How could this benefit YOUR artist, or up and coming artists? CD BABY TUNECORE THE ORCHARD
    27. 27. FACEBOOK: TIMELINE
    28. 28. FACEBOOK: PAGES Facebook PagesHow to build the ULTIMATE page for your Artist
    29. 29. FACEBOOK: PAGES Create Your Page
    30. 30. FACEBOOK: PAGESOptimize Your Page with the Following Media VIDEO PHOTOS
    31. 31. FACEBOOK: PAGES Optimize Your Page? Music Apps
    32. 32. FACEBOOK: PAGES Optimize Your Page? Music Apps
    33. 33. FACEBOOK: PAGES Optimize Your Page? Music Apps
    34. 34. FACEBOOK: PAGES Optimize Your Page? Music Apps
    35. 35. FACEBOOK: PAGES Optimize Your Page with the Following Tickets | Store | Monetize!LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
    36. 36. FACEBOOK: PAGES Optimize Your Page with 3rd party ContentLink your Content
    37. 37. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages?
    38. 38. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using?
    39. 39. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page?
    40. 40. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page? Is there a push to “Like” to get more content?
    41. 41. FACEBOOK: MORE LIKES?
    42. 42. FACEBOOK: MORE LIKES? Integration: Website, NewsletterInvite Everywhere, Utilize “Suggest” to a Friend
    43. 43. FACEBOOK: MORE LIKES? Incintivize:
    44. 44. FACEBOOK: MORE LIKES? Premium Content You Must “Like” This Page to Get More If you’re interested in more....
    45. 45. FACEBOOK: MORE LIKES?
    46. 46. FACEBOOK: MORE LIKES? Quality Content Consistent Updates Leverage Facebook Offline Opportunities Here’s FIFTY...

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