Facebook

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  • Facebook

    1. 1. FACEBOOK
    2. 2. THE EVOLUTION OF FACEBOOK
    3. 3. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook
    4. 4. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity
    5. 5. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight
    6. 6. THE OVERVIEW Edgerank:The formula (algorithm) that determines your “Top News” on Facebook Affinity Weight Decay
    7. 7. EDGERANK
    8. 8. HOW MUCH WEIGHT DOYOU CARRY ON SOCIAL?
    9. 9. FACEBOOK: THE BASICSFriend Feed View: Optimizing your friend feed: Override the Algorithm. Status Update Options: Location, Tagging, Check-In, etc. Customize the Broadcast: Who’s going to see this? Live Stream: What are my friends up to? (similar to the stream in TweetDeck) Lists: How do I organize these people? (similar to Google+ “Circles”) Subscribe: How do I become a feed (and to whom), how can I get a feed?
    10. 10. FACEBOOK: THE BASICSYour Profile View Making your profile a “Subscription” View As... Edit Profile Account Settings Profile Settings
    11. 11. FACEBOOK: THE BASICSAnyone Else’s Profile Vew: Friends Subscribe Message Poke... Call? View Friendship
    12. 12. FACEBOOK: ADS
    13. 13. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
    14. 14. FACEBOOK: API API - Application Programming Interface acronyms are fun for tests! Allows two systems to talk to one another.For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application If you’re SUPER interested in this stuff, I recommend: https://developers.facebook.com/docs/
    15. 15. FACEBOOK: SPOTIFY Music Discovery? CD BABY TUNECORE THE ORCHARD
    16. 16. FACEBOOK: SPOTIFY Music Discovery?How could this benefit YOUR artist, or up and coming artists? CD BABY TUNECORE THE ORCHARD
    17. 17. FACEBOOK: TIMELINE
    18. 18. FACEBOOK: TIMELINE Do you want it now?
    19. 19. FACEBOOK: PAGES Facebook PagesHow to build the ULTIMATE page for your Artist
    20. 20. FACEBOOK: PAGES Create Your Page
    21. 21. FACEBOOK: PAGESOptimize Your Page with the Following Media VIDEO PHOTOS
    22. 22. FACEBOOK: PAGESOptimize Your Page with the Following Music
    23. 23. FACEBOOK: PAGESOptimize Your Page with the Following Music
    24. 24. FACEBOOK: PAGESOptimize Your Page with the Following Music
    25. 25. FACEBOOK: PAGES Optimize Your Page with the Following Store | Monetize!LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
    26. 26. FACEBOOK: PAGES Optimize Your Page with 3rd party ContentLink your Content
    27. 27. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages?
    28. 28. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using?
    29. 29. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page?
    30. 30. FACEBOOK: PAGESWhat Are YOUR Artists Doing on their Facebook Pages? What tools are they using? What is the landing page? Is there a push to “Like” to get more content?
    31. 31. FACEBOOK: MORE LIKES?
    32. 32. FACEBOOK: MORE LIKES? Integration: Website, NewsletterInvite Everywhere, Utilize “Suggest” to a Friend
    33. 33. FACEBOOK: MORE LIKES? Incintivize:
    34. 34. FACEBOOK: MORE LIKES? Premium Content You Must “Like” This Page to Get More If you’re interested in more....
    35. 35. FACEBOOK: MORE LIKES?
    36. 36. FACEBOOK: MORE LIKES? Quality Content Consistent Updates Leverage Facebook Offline Opportunities Here’s FIFTY...

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