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Cameron bedell project

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Cameron bedell project

  1. 1. Cameron Bedell Thursday, October 10, 13
  2. 2. The Basics • 23 year old from Wichita, Kansas • Transfer Student • Songwriting Major at Belmont University • Style: R&B/Pop/Funk/Soul • Very Active Local Performer Thursday, October 10, 13
  3. 3. Branding • ENERGETIC Performer • FUNKY Sound • CLASSY Appearance • RELATABLE Music Thursday, October 10, 13
  4. 4. Our Plan • Increase his popularity through the 10-8 campaign • Develop his brand through the Urban/Pop Showcase/Social Media • Engage his fan base through relatable content • Promote his future EP/Tour Thursday, October 10, 13
  5. 5. Week 1: September 19- Secrecy • Completely blank page • NOT launched • Overnight we had over 60 likes • 141 likes after Week 1 Thursday, October 10, 13
  6. 6. Week 2: September 26- Confusion • Official Launch • Clues every day • Business Cards • 282 Likes after day one • 400 Likes before reveal • NO Association with Cameron Thursday, October 10, 13
  7. 7. Week 3: October 3-The Reveal • Explosion of Content • Video • One week to learn the dance • Promoted through Twitter, Facebook, and Posters • 443 Likes Total Thursday, October 10, 13
  8. 8. October 8: The Showcase http://www.youtube.com/watch?v=8vHP_hmhGW4 Thursday, October 10, 13
  9. 9. Social Media • Unify his existing social media • Create his non-existent social media • Engage and Measure his fan base • Express his brand Thursday, October 10, 13
  10. 10. Website Old: Does not portray an energetic, interactive brand. New: Blogging/ Tweeting almost every day. Black, white, charcoal, and red theme. Thursday, October 10, 13
  11. 11. Facebook Page • Changed Default Picture • Started linking posts to his website to increase traffic • Already selling music on Vibedeck Thursday, October 10, 13
  12. 12. Facebook Page Analytics • We tried to cater to the demographic he reaches by keeping posts young and relevant Thursday, October 10, 13
  13. 13. Twitter • Customized Twitter to match color scheme • Encouraged Cameron to tweet 3 times a day: one about himself, one about his community, one about his music • 1.5:1 ratio fulfilled(Twiends/ Tweet for a Track) Thursday, October 10, 13
  14. 14. YouTube/MySpace • YouTube: • Customized colors • Created “CameronBedell” channel • Idea: Upload weekly videos • MySpace: • Customized colors • Cleaned/updated content Thursday, October 10, 13
  15. 15. YouTube Analytics Thursday, October 10, 13
  16. 16. Email Campaign • Promote EP • Give info about tour Thursday, October 10, 13
  17. 17. Analytics • 10-8 Page: 443 Likes in 3 weeks • Facebook: 802 Likes to 905 Likes • Twitter: 99 Followers to 338 Followers • Mail Chimp: 33 Subscribers in 2 weeks • Linkedin: 19 Connections to 60 • Official Website: • 294 Views in August, 426 Views in September, 545 Views in October, 701 Views in November Thursday, October 10, 13
  18. 18. Additional Promotions • Belmont Office of Communications Article for ‘Tailgating for the Troops’ • Earned Media Impression Through Online PR and News Archive, noodls.com • The Tennessean Online Calendar Listing • “God Gave Me You” received almost 3,000 views in one day, over 6,000 to date. Thursday, October 10, 13
  19. 19. Future • Release EP (December 20, 2011) • Develop a logo • Utilize new YouTube Channel • Promote Spring Tour • Change VibeDeck to Topspin some day Thursday, October 10, 13
  20. 20. Thank You! Contact: Cameron Bedell cbedell07@gmail.com Tom Reinmiller (Manager and Booking) reinmillertk@gmail.com Griffin Wendt (Promotions and Marketing) griffinmwendt@gmail.com Come see Cameron tonight at Hotel Indigo or Friday at 12th and Porter! Thursday, October 10, 13

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