If you aren’t measuring...
This is the last lecture...
Get your money’s worth!
What Are Analytics?
Web analytics is the measurement, collection, analysis and reporting of
internet data for purposes of understanding and optimizing web &
They Can Be Measured from Multiple Sources
What are we looking
• Who are our fans?
• Where are they engaging?
• What is working? What isn’t?
• How long do we have their attention?
This is FREE -- all you need is a google account
marketing tools... usually used by large
companies, big brands, and highly
suite of tools owned by Adobe
(same guys that make Photoshop).
most of these tools focus on
conversion of sales (ROI).
Why are these stats important?
You’ll Always need to know about your trafﬁc:
Where did it come from?
Where is it going?
Why are these stats
Did your campaign work?
Was it proﬁtable (ROI)
Could it have been more successful?
Time of Messaging/Trafﬁc
Day of Messaging/Trafﬁc
ASK EM NOW...
Things to Remember
Presentations are EXACTLY 10 Minutes
(you’re gonna want to rehearse this... points will be deducted for
going over the time limit)
You’ll get to Give each other a Grade
(if you haven’t been participating up until now, it’s probably too
late to start)
You’ll be given grades by industry professionals
(I work with these people, please kick ass, and don’t embarrass