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Analytics

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Analytics

  1. 1. Analytics:If you aren’t measuring...You’re Guessing EIS 2350 This is the last lecture... Get your money’s worth!
  2. 2. What Are Analytics? Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web & social mediaThey Can Be Measured from Multiple Sources Web Email Tracked Links
  3. 3. Website AnalyticsThis is FREE -- all you need is a google account
  4. 4. Let’s Take a Look
  5. 5. Other Options?
  6. 6. Other Options?
  7. 7. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites
  8. 8. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites
  9. 9. Other Options? marketing tools... usually used by large companies, big brands, and highly trafficked websites suite of tools owned by Adobe (same guys that make Photoshop). most of these tools focus on conversion of sales (ROI).
  10. 10. E-mail Analytics
  11. 11. E-mail AnalyticsSITE ANALYTICS 360
  12. 12. Tracked LinksShorten Track and Share Links
  13. 13. Why are these stats important? You’ll Always need to know about your traffic: Where did it come from? Where is it going? What’s working? What’s not?
  14. 14. Why are these stats important? Did your campaign work? Was it profitable (ROI) Could it have been more successful? (A|B testing) Time of Messaging/Traffic Day of Messaging/Traffic
  15. 15. Questions on Presentations? ASK EM NOW... THIS IS YOUR LAST CHANCE Things to Remember Presentations are EXACTLY 10 Minutes (you’re gonna want to rehearse this... points will be deducted for going over the time limit) You’ll get to Give each other a Grade (if you haven’t been participating up until now, it’s probably too late to start) You’ll be given grades by industry professionals (I work with these people, please kick ass, and don’t embarrass me!)
  16. 16. Michael Sloanesloane@strategicblend.com 615.497.0871
  17. 17. Michael Sloane sloane@strategicblend.com 615.497.0871 Thanks for being my Guinea PigsIf you have feedback on this class, don’t hesitate to let me know

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