Implementing a Social Media Strategy It’s just Facebook and Twitter right?
In ethical, psychological, and aesthetic matters, to give a clear reason forones judgement is universally recognised as a mark of rare genius –William James in The Principles of Psychology in 1890WHAT IS SOCIAL MEDIA
Have a strategy • Be CLEAR on what you trying to achieve using Social Media • Align your Social Media strategy to your business drivers • Engage your stakeholders • Understand your audience • Define your channels & tools • Agree and promote your guidelines, policies, support and rules of engagement
Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
Listen, Learn, Adapt, Refine Site Users in 2005 Users in 2011 MySpace 26.7 Million Who uses MySpace? Facebook 11.1 Million 750+ Million Xanga.com 7.9 Million Um what? Bebo.com 1.5 Million Who knows? Friendster 1.5 Million Bankrupt Tribe Networks 515K No idea LinkedIn 354K 135 Million Orkut.com 83K Something Yahoo killed
Strategy Questions• How will you support candidates?• Where do candidates already "hang out" online? If they already have an established community instead of trying to create a new one see how you can support them?• Do you require a Social Media Policy for your recruiters so they understand how much time they can devote to social media?
Strategy Questions• You need to look at the changes social media will bring to your relationships with candidates?• Who within your organisation will be impacted by social media, what communication, education or training will they need?• Who within your organisation will be responsible for the engagement with social media?
Personally Getting Started Curating Producing Commenting Sharing Listening
Four attributes of Social Media:1. Collaboration2. Transparency3. Trust4. Authenticity