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Implementing a Social Media        Strategy It’s just Facebook and Twitter right?
In ethical, psychological, and aesthetic matters, to give a clear reason forones judgement is universally recognised as a ...
Media
Conversations
Relationships
So...
AdAgencyGuy ->Social media is more than marketing
Social media is astate of mind
“A satisfied customer is the best business strategy of all.”– Michael LeBoeufSOCIAL MEDIA STRATEGY
Framework for social media                                                                                         Communi...
Unaware
Framework for social media                                                                                         Communi...
Listening
Listening
Framework for social media                                                                                         Communi...
Have a strategy
Have a strategy • Be CLEAR on what you trying to achieve using   Social Media • Align your Social Media strategy to your b...
Framework for social media                                                                                         Communi...
Listen, Learn, Adapt, Refine
Listen, Learn, Adapt, Refine  Site             Users in 2005   Users in 2011  MySpace          26.7 Million    Who uses My...
Listen, Learn, Adapt, Refine Then                               Now
Be Smart not Clever
K.I.S.S
K.I.S.S
K.I.S.S          Source: Nokia Blogs
Add value to job seekers
Add value to job seekers
Provide support to your front line recruiters
Your processes must support                              ATS
Framework for social media                                                                                         Communi...
Monitoring
Monitoring - MetricsBranding                         Reach                 Actions                       Costs            ...
Measuring transactions• Frequency  – How often candidates interact with you• Reach  – Net new candidates, talent pool• Yie...
Content is not   social
Framework for social media                                                                                         Communi...
Conversations
Consistent vision and voice
Specific messages and authenticity
Specific messages and authenticity
Strategy Questions• How will you support candidates?• Where do candidates already "hang out"  online? If they already have...
Strategy Questions• You need to look at the changes social media will  bring to your relationships with candidates?• Who w...
Personally Getting Started                Curating               Producing              Commenting                Sharing ...
Four attributes of Social Media:1. Collaboration2. Transparency3. Trust4. Authenticity
michael@inspecht.com.au    Twitter: mspecht
ATC Social Media Conference
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ATC Social Media Conference

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ATC Social Media Conference

  1. 1. Implementing a Social Media Strategy It’s just Facebook and Twitter right?
  2. 2. In ethical, psychological, and aesthetic matters, to give a clear reason forones judgement is universally recognised as a mark of rare genius –William James in The Principles of Psychology in 1890WHAT IS SOCIAL MEDIA
  3. 3. Media
  4. 4. Conversations
  5. 5. Relationships
  6. 6. So...
  7. 7. AdAgencyGuy ->Social media is more than marketing
  8. 8. Social media is astate of mind
  9. 9. “A satisfied customer is the best business strategy of all.”– Michael LeBoeufSOCIAL MEDIA STRATEGY
  10. 10. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  11. 11. Unaware
  12. 12. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  13. 13. Listening
  14. 14. Listening
  15. 15. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  16. 16. Have a strategy
  17. 17. Have a strategy • Be CLEAR on what you trying to achieve using Social Media • Align your Social Media strategy to your business drivers • Engage your stakeholders • Understand your audience • Define your channels & tools • Agree and promote your guidelines, policies, support and rules of engagement
  18. 18. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  19. 19. Listen, Learn, Adapt, Refine
  20. 20. Listen, Learn, Adapt, Refine Site Users in 2005 Users in 2011 MySpace 26.7 Million Who uses MySpace? Facebook 11.1 Million 750+ Million Xanga.com 7.9 Million Um what? Bebo.com 1.5 Million Who knows? Friendster 1.5 Million Bankrupt Tribe Networks 515K No idea LinkedIn 354K 135 Million Orkut.com 83K Something Yahoo killed
  21. 21. Listen, Learn, Adapt, Refine Then Now
  22. 22. Be Smart not Clever
  23. 23. K.I.S.S
  24. 24. K.I.S.S
  25. 25. K.I.S.S Source: Nokia Blogs
  26. 26. Add value to job seekers
  27. 27. Add value to job seekers
  28. 28. Provide support to your front line recruiters
  29. 29. Your processes must support ATS
  30. 30. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  31. 31. Monitoring
  32. 32. Monitoring - MetricsBranding Reach Actions Costs Reputation
  33. 33. Measuring transactions• Frequency – How often candidates interact with you• Reach – Net new candidates, talent pool• Yield – Cost per transaction
  34. 34. Content is not social
  35. 35. Framework for social media Community EngagingBusiness Impact Monitoring Participating Goal Setting Listening Unaware Reactive Proactive
  36. 36. Conversations
  37. 37. Consistent vision and voice
  38. 38. Specific messages and authenticity
  39. 39. Specific messages and authenticity
  40. 40. Strategy Questions• How will you support candidates?• Where do candidates already "hang out" online? If they already have an established community instead of trying to create a new one see how you can support them?• Do you require a Social Media Policy for your recruiters so they understand how much time they can devote to social media?
  41. 41. Strategy Questions• You need to look at the changes social media will bring to your relationships with candidates?• Who within your organisation will be impacted by social media, what communication, education or training will they need?• Who within your organisation will be responsible for the engagement with social media?
  42. 42. Personally Getting Started Curating Producing Commenting Sharing Listening
  43. 43. Four attributes of Social Media:1. Collaboration2. Transparency3. Trust4. Authenticity
  44. 44. michael@inspecht.com.au Twitter: mspecht

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