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Leverage Microsoft’s offerings for ISVs<br />Increase Your Profitability Potential. <br />Sarah Theiss<br />Channel Audien...
Topics<br />How can you maximise your success as an ISV?<br />Partnering with Microsoft – what are the options?<br />How c...
ISV Profitability <br />Customers<br />Characteristics of Top Performers<br /><ul><li>New Customers
New Software
Narrow Technology Focus
Successfully Partner</li></ul>3<br />
ISV/Software Solutions competency<br />Microsoft ISV-competency partners outperformed the benchmark group!<br />How?<br />...
Spend less on R&D
Put more time toward developing new products, and spend less time maintaining existing ones.
Maximize their revenue, customer, and deal growth. </li></li></ul><li>Promise of partnership<br />
EMPOWER for ISVs: Jump Start Your Development <br /><ul><li>Two year program
Helps ISVs develop and launch their solution on the Microsoft Platform
Then become Microsoft Certified ISV/Software Solutions Competency Partner </li></ul>Benefits<br /><ul><li>MSDN Premium Sub...
ISV Advisory Service (10 Hours)
Internal-use software licenses</li></ul>Server & CALs<br />Windows Server <br />Microsoft Exchange Server<br />Microsoft S...
Why?<br />Software<br />Support<br />Visibility (potential investors, clients, and partners)<br />No upfront cost (USD$100...
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Msozinnovation Partnering With Ms Isv Partners

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Sarah Theiss - Microsoft Innovation Days - Partnering wiith Microsoft if your business focus is primarily to design/develop web sites and/or web applications.

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Msozinnovation Partnering With Ms Isv Partners

  1. 1. Leverage Microsoft’s offerings for ISVs<br />Increase Your Profitability Potential. <br />Sarah Theiss<br />Channel Audience Manager<br />sarahth@microsoft.com<br />0414526117<br />
  2. 2. Topics<br />How can you maximise your success as an ISV?<br />Partnering with Microsoft – what are the options?<br />How can you supply Microsoft software to your customers?<br />
  3. 3. ISV Profitability <br />Customers<br />Characteristics of Top Performers<br /><ul><li>New Customers
  4. 4. New Software
  5. 5. Narrow Technology Focus
  6. 6. Successfully Partner</li></ul>3<br />
  7. 7. ISV/Software Solutions competency<br />Microsoft ISV-competency partners outperformed the benchmark group!<br />How?<br /><ul><li>Retain more experienced and better trained developers.
  8. 8. Spend less on R&D
  9. 9. Put more time toward developing new products, and spend less time maintaining existing ones.
  10. 10. Maximize their revenue, customer, and deal growth. </li></li></ul><li>Promise of partnership<br />
  11. 11. EMPOWER for ISVs: Jump Start Your Development <br /><ul><li>Two year program
  12. 12. Helps ISVs develop and launch their solution on the Microsoft Platform
  13. 13. Then become Microsoft Certified ISV/Software Solutions Competency Partner </li></ul>Benefits<br /><ul><li>MSDN Premium Subscription Media Kit with five user licenses
  14. 14. ISV Advisory Service (10 Hours)
  15. 15. Internal-use software licenses</li></ul>Server & CALs<br />Windows Server <br />Microsoft Exchange Server<br />Microsoft SQL Server<br />Microsoft Office SharePoint Server<br />Costs: <br />AUD $875.00 per annum as a Registered level Partner<br />
  16. 16. Why?<br />Software<br />Support<br />Visibility (potential investors, clients, and partners)<br />No upfront cost (USD$100 exit fee)<br />Software + Service/Hosted offering<br />Eligibility:<br /><ul><li>Software development business
  17. 17. Privately held
  18. 18. < three years old
  19. 19. Revenue <US $1M annually</li></li></ul><li>Achieving the ISV/Software Solutions competency<br />Build your solution. <br />Utilise Microsoft Empower for ISVs or BizSpark for Startups. <br /> Step 1:Test your solution. Multiple tests to choose from, i.e., Certified for Windows, Compatible with Windows 7<br /> <br /> Step 2:Submit three customer references for your solution.<br /> Step 3:Pay the annual Microsoft Partner Program fee* and you’ll be a Certified Partner with the ISV/Software Solutions competency. <br />
  20. 20. How do you provide Microsoft software to your customers?<br />
  21. 21. ISV Royalty<br />Why:<br /><ul><li>One source for business solutions
  22. 22. More efficient installation and deployment
  23. 23. Total solution</li></ul>The fine print:<br /><ul><li>Eligibility requirements: support
  24. 24. Commitment: USD $15,000 /three-year term
  25. 25. Revenue reporting requirement</li></li></ul><li>What is a SPLA?<br />The Services Provider License Agreement (SPLA) allows an organization to license Microsoft products and use them to provide software services to its customers.<br />Payment term<br />Monthly reporting and payment based on actual use<br />No up-front commitment required<br />Annual price protection<br />Academic pricing<br />Access to current versions<br />Worldwide distribution<br />Ideal for<br /><ul><li>ISVs hosting / managing applications for their customers,
  26. 26. Web hosters,
  27. 27. Franchisors providing services to franchisees,
  28. 28. shared services</li></ul>More details at http://www.microsoft.com/serviceproviders/licensing/default.mspx<br />
  29. 29. Microsoft Online Services- Hosted by Microsoft/Distributed by Telstra<br />Microsoft Exchange Online<br />Microsoft Office Live Meeting<br />Microsoft Office SharePoint Online<br />Microsoft Office Communications Online<br />Microsoft Exchange Hosted Services<br />
  30. 30. Next Steps<br />Evaluate the right partnering option for your business<br />Empower<br />BizSpark<br />Microsoft Certified Partner – ISV Competency<br />Maximise your success<br /><ul><li>New Customers
  31. 31. New Software
  32. 32. Narrow Technology Focus
  33. 33. Successfully Partner
  34. 34. Supply Microsoft Software as part of your solution via
  35. 35. ISV Royalty
  36. 36. SPLA
  37. 37. Microsoft Online Services</li></li></ul><li>In Summary<br />
  38. 38. Innovation in web and user experience technology<br />
  39. 39. Harness the latest Microsoft technology to build Applications<br />
  40. 40. Take a look further at the technology<br />www.microsoft.com/web<br />Which Partner program is right for you?<br />Evaluate & join up!<br />How will you supply Microsoft software?<br />Business model is the key<br />Evaluation Forms – USB Keys/Door Prize<br />Where to from here?<br />

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