2010 Trends in Marketing and Advertising

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A recap of my first trip to SXSW. I presented this to my team back at my $largecompany to share the insights I gained from attending.

Credit: The majority of this content comes from other people, who are credited in the slides.

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2010 Trends in Marketing and Advertising

  1. 1. Trends in Marketing & Advertising 2010
  2. 2. the mind is 95% subconscious http://www.flickr.com/photos/9400309@N03/2846446982/
  3. 3. simply put: we have very little understanding of our own wants
  4. 4. http://www.justdesktopwallpapers.com/images/filmstv/simpsons/1280/homer-simpson-wallpaper-brain.jpg
  5. 5. choice can be demotivating
  6. 6. http://civileats.com/wp-content/uploads//jam_jars.jpg
  7. 7. Jams 6 24 Approach 40% 60% # Try 1.38 1.5 Buy 30% 3% Dan Ariel, Predictably Irrational Iyengar, Lepper (2000)
  8. 8. decoy products
  9. 9. Dan Ariel, Predictably Irrational
  10. 10. 16% 0% 84% Dan Ariel, Predictably Irrational
  11. 11. 16% 68% 0% 84% 32% Dan Ariel, Predictably Irrational
  12. 12. in reacting we are more similar
  13. 13. in reacting we are more similar in expressing we are more dissimilar
  14. 14. in reacting we are more similar in expressing we are more dissimilar Neuromarketing
  15. 15. there is no language to express what people truly love
  16. 16. neuromarketing isn’t new principles in science http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
  17. 17. neuromarketing isn’t new principles in science it’s new attributes that we couldn’t previously express http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
  18. 18. emotion is necessary for reason
  19. 19. http://www.flickr.com/photos/13612801@N03/3693541798/
  20. 20. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Stephen Anderson
  21. 21. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? Stephen Anderson
  22. 22. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected Stephen Anderson
  23. 23. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor Stephen Anderson
  24. 24. brains pay attention to what brains care about, not necessarily what the conscious mind cares about. Q: What does the mind care about? » Surprise, novelty, the unexpected » Fun, playfulness, humor » Varying visuals Stephen Anderson
  25. 25. Tempting your Customers http://johnnyholland.org/wp-content/uploads/cpk-card-curiosity1.jpg
  26. 26. Playing hard to get
  27. 27. Playful Language
  28. 28. game mechanics
  29. 29. Stephen Anderson, Seductive Interactions @ SXSW 2010
  30. 30. Stephen Anderson, Seductive Interactions @ SXSW 2010
  31. 31. Stephen Anderson, Seductive Interactions @ SXSW 2010
  32. 32. Stephen Anderson, Seductive Interactions @ SXSW 2010
  33. 33. Stephen Anderson, Seductive Interactions @ SXSW 2010
  34. 34. Stephen Anderson, Seductive Interactions @ SXSW 2010
  35. 35. user-centered advertising
  36. 36. http://blog.misprintt.net/wp-content/uploads/2007/10/banner_ads.jpg
  37. 37. the basic idea: do what you do every day and brands should support that
  38. 38. Premium Ad Networks
  39. 39. As publishing channels evolve, success metrics will become more varied
  40. 40. http://blog.flurry.com/?month=2&year=2010
  41. 41. http://blog.flurry.com/?month=2&year=2010
  42. 42. So now what?
  43. 43. That was fun! GREAT ONLINE EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  44. 44. Hmm... WHY was That was fun! that fun? GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  45. 45. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) EXPERIENCE Stephen Anderson, Seductive Interactions @ SXSW 2010
  46. 46. Hmm... WHY was That was fun! that fun? Aha! GREAT ONLINE (REVERSE ENGINEERING) n huma ology psych EXPERIENCE > human y anolog psychology m h USEFUL TOOLS FOR CREATING.. husyc p n huma ology anolo gy psych n m h huma ology ch husyc psy p Stephen Anderson, Seductive Interactions @ SXSW 2010
  47. 47. ??? COGNITIVE SEDUCTION: FUN, HUMOR, PLAYFULNESS, GAME SURPRISE, ??? MECHANICS ??? SOCIAL PSYCHOLOGY / PERSUASION, CHOICE, INFLUENCE SOCIAL DESIGN ??? Stephen Anderson, Seductive Interactions @ SXSW 2010
  48. 48. Marcelo Somers msomers@gmail.com @marcelosomers http://marcelosomers.com/

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