The New Marketing
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Marketing strategy presentation based on developing great content and embracing social media.
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The New Marketing
- 1. The NEW Marketing Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1
- 3. Buy advertising and convince the media to write about you
- 5. Consumers are interrupted with marketing messages focused on selling them something
- 6. New Marketing (post web)
- 7. Become a publisher by creating and sharing great content
- 9. Consumers are presented with great content that helps solve their problems
- 11. The argument for great content The first place most people turn to solve a problem is the search engine community
- 12. Direct Mail? TV? Print Ads? tradeshows ?
- 14. The argument for great content Social networks feast on great content People love to share cool, unique and helpful stuff with their friends – the best of which goes “viral”
- 20. It’s not about YOU…It’s about THEM content that provides solutions AND THAT’S EASY TO FIND
- 55. Remember this press release?
- 72. The NEW Marketing Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1