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  1. 1. Ramona Lupu Communication, Media Expert Portfolio Display | Linkedin | TwitterEducation MA in Public Relations and Communication University of Bucharest 2001 - 2002 | Romania BA in Journalism and Mass Communication School of Political and Administrative Sciences 1997 - 2001 | RomaniaExperience UN Population Fund (UNFPA) Communication Consultant - Present | Kyrgyzstan Develop a Communication and Public Relation Strategy in accordance with UNFPA’s new Country Program Action Plan (CPAP 2012-16) that would help identify creative ways to communicate/promote UNFPA’s delivering results. Engage with UNFPAs senior leadership team in strategic communications planning and processes that support the organizations mission, improve the visibility and public awareness on the CPAP 2012-2016. Develop a Communication Skills and Strategic Media Relations Training for UNFPA staff. Assess UNFPAs current institutional capacity in relation to communication strengths, weaknesses, opportunities and threats, analysis (SWOT analysis). Determine future appropriate strategic communication tools. Collaborate with programme staff to organize events such as World Population Day, other visibility events. Boot Camp Social Media Trainer, Consultant on Social Media Campaigns Feb 2011 - May 2012 | Thailand Assignment: Provide social media, internet marketing, mobile and digital marketing custom training and consulting solutions. Outputs: Comprehensive social media strategies Strategic assessment of social media opportunities Social network marketing strategies Blogger and influencer outreach programs IBF International Consulting Senior Communication Expert Feb 2010 - Dec 2010 | Moldova Assignment: advocacy, public awareness on the implementation of legal agreements between
  2. 2. Moldova and European Union.Outputs:Develop and implement communication strategy that would support the Moldovan government in theirpublic awarness about the effects of the approximation of their laws to EU norms and policies, as wellas the impact of the legislative process;Production of visibility/communication products (press releases, news, speeches, success storiesetc.);Mentoring and coaching of national counterparts (representatives of the Government) as well asadvising senior staff on policy matters in relation to media and public information.Organize media/visibility events, update website content.Swedish Public Employment Service / EuropeanCommission’s Directorate-General for Employment, SocialAffairs and InclusionCommunication SpecialistFeb 2009 - Feb 2010 | MoldovaAssignment: management of the communication/raising awareness component for the CrossBorder Cooperation Program Mobility Partnership within the EU. Partner countries: 12 EUMember States. Beneficiary country: MoldovaOutputs:Develop and implement the communication strategy for strengthening Moldovas capacity to managelabor and return migration;Create the visual identity of the program (audio, video, prints, website, etc.);Organize job fairs in Italy and Germany, press conferences, debates, seminars;Represent the institution at various platforms and events;Lead the development of media and communication action plans for the Moldovan NationalEmployment Agency (main beneficiary of the EU project).United Nations Development Fund for Women (UNIFEM)Communication ConsultantJune 2008 - Jan 2009 | MoldovaOutputs:Develop Communication Strategy for Gender Mainstreaming in Republic of Moldova;Edit UNIFEM’s newsletter (addressing government and parliament representatives, womenorganizations, academia, mass media).United Nations Development Programme (UNDP)Communication and Public Relations ConsultantJune 2008 - Dec 2008 | MoldovaAssignment: Organize United Nation’s Human Rights Campaign/Film Festival.Outputs:Concept and implementation of the festival;Create the visual identity (audio, video, prints); Initiate donor support/fundraising.
  3. 3. United Nations Fund for Population (UNFPA)Communication ConsultantJune 2007 - Dec 2008 | MoldovaAssignment 1: Design, implement public awareness calls for funds for children living with HIV/AIDS;Outputs:Concept of the communication products and media advertising campaign; Resource mobilization.Assignment 2: prepare visibility and presentation materials to support UNFPA-organized or supportedevents;Assignment 3: organize press conferences and other media coverage events;Assignment 4: Editor of UNFPA’s newsletter.World Bank / Ministry of Education and YouthPublic Relations SpecialistFeb 2008 - Dec 2008 | MoldovaAssignment: develop a three-year communication strategy regarding the „Quality Education in RuralAreas of Moldova.Ministry of Foreign Affairs and European IntegrationCommunication and Media ConsultantSep 2007 - Nov 2007 | MoldovaAssignment: Strengthening the communication capacity of the Ministry of Foreign Affairss PressDepartment by ensuring the public information is complete, objective, reliable, relevant, easy to findand to understand.Outputs:Evaluate previous communication activities, channels and tools used to raise awareness and buildpublics knowledge (citizens and media) on the Ministrys activities;Increase public awareness and knowledge of the Ministrys EU agenda policies and improving dataquality (accuracy, consistency and timeliness).Develop database of national experts on European Union matters.United Nations Development Programme (UNDP)Communication ConsultantFeb 2006 - Oct 2006 | MoldovaAssignment (1): concept of the awareness campaign on United Nation’s Millennium DevelopmentGoals (MDG)Outputs:Concept of storyboards and key messages for TV, radio spots, outdoor banners;Media planning (free of charge screening on all the major Moldovan TV stations);Organize press conference to launch the nationwide campaign publically endorsed by the Governmentof Moldova. Details:http://mslupu.jobrary.com/portfolio/12030Assignment (2): organize a communication and media relations training for the Governmentsspokespersons and a communication training for UNDP Moldova staff.
  4. 4. Public Relations Agency – Synergy Communication Public Relations & New Business Director 2005 - 2006 | Romania Ensure the management of media projects; Business and brand development, including supervisory of client accounts; Design concepts of internal and external communication trainings / programs, marketing and brand management, media strategies. Media Monitoring Agency, affiliate member of “Reporters sans Frontieres” Communication, Media Campaigner 2001 - 2005 | Romania Develop and implement public campaigns on media freedom, freedom of expression and information, minority rights and human trafficking.Partner networking with local officials and community leaders. Project management, research, writing, editing, training and fundraising with a range of international donors and companies. Civil Society Development Foundation Communication Officer 2000 - 2001 | Romania Prepare press releases, briefings for specific media events, assist the communication manager in event organizing. Association of Women Executive Assistant 1998 - 2000 | Romania Organizing trainings, seminars.InternationalElection BIH, General Elections 2000 /OSCE-ODIHR (STO) KOSOVO, Assembly Elections 2001/OSCE-ODIHR (STO)Observation MONTENEGRO, Presidential Elections 2003 /OSCE-ODIHR (STO)Missions GEORGIA, Presidential Elections 2004/SOROS (Media Analyst) UKRAINE, Presidential Elections 2004 / ENEMO (LTO) MOLDOVA, Parliamentary Elections 2005 / ENEMO (STO) LTO (LONG TERM OBSERVER) - responsabilities: Observing and assessing the election administration, implementation of the law and other regulations, the conduct of the campaign, and the political environment. Meet with regional election administration officials, local authorities, political candidates, journalists, and civil society representatives, and observe rallies and various campaign events. Brief the Short Term Observers after their arrival in their particular region of deployment to ensure that they are aware of any issues that de- serve particular attention. Co-ordinate reporting by the short-term observers to ensure that the core team is fully informed of developments in all the regions on the Election Day. STO (SHORT TERM OBSERVER) - responsabilities: Observe the polling, counting and tabulation procedures.
  5. 5. Visit polling stations before and on election day, contribute to the overall statistical profile of poling station procedures and conduite, inform long term observers and core team about its findings. MEDIA ANALYST - responsabilities Asses media laws, the performance of regulatory bodies and whether media-related complaints are handled fairly and efficiently.Communication Communication and Public Relations strategies, RaisingSkills & Awareness CampaignsTechnical 10 years of experience.Competences Building and implementing tactical communication and public relation strategies for state institutions (governments, ministries, public state agencies), inter governmental organizations and non-profits. Designing and implementing public awareness campaigns for EU and UN projects / in countries of transition/CIS countries and Balkan states. Media Relations and Communications products tailored for the designated audience 10 years of experience. Designing and implementing PR and communication activities involving advertising, public/media relations, cross border international events, fund raising/sponsorship etc. Governance Communication and Training Design 6 years of experience. Developing Communication & Media Relations training packages for Government representatives, senior staff members. Website Design, Content concept, Email Newsletter 4 years of experience. Support the creation of visual concepts - design and layout - that match the beneficiaries’ needs and image, content. Perform maintenance and updates to existing websites. Digital, Social Media Skills 3 years of experience. Familiarity of social media communities and marketing approaches on raising appropriate and efficient awareness. Experienced in using WordPress, Blogger, TypePad, Twitter, Facebook, Podcast mslupu@about.me Powered by