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Brand Planning Job Application


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A presentation I made for my current boss, outlining why I should work more directly for him and less directly as an answering machine/service call placer. It's very tailored to a specific set of circumstances, but it explains what I want and where I want to be really well.

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Brand Planning Job Application

  1. 1. Wouldn’t it be FANTASTIC if Anna was an assistant to brand planning/ strategy instead of the receptionist?
  2. 2. OK, sure, but why? What has led me to believe brand planningʼs any more of a fit for me than screenwriting or pharmaceutical advertising or makeup or muppets or TV development or law? There are a few reasons.
  3. 3. I’m really interested in people. I am floored every day by people--people online or in the newspaper, people who are crazy, people who are saving the world. I think, as a planner, you have to have a genuine interest in learning about people and what makes them tick, and I absolutely do. I love the idea of taking an item or a concept and giving it a distinct personality, then marketing that personality to a specific consumer.
  4. 4. I’m curious by nature, and I’m interested in LOTS of different things. These are just a few.
  5. 5. But you have no experience. No, Iʼve never been assigned to write a creative brief or sat on the other side of the 2 way mirror during a focus group, but what better way to gain experience than by working directly on what you want to be doing? It will keep me motivated, involved and present. What about copy? Isn’t that what you went to school for? I went to school for writing, which is a great skill to have in your back pocket in any job. I think brand planning would utilize my writing skills, most definitely, but would also allow me to explore my interests and utilize my strengths in a way than copywriting would.
  6. 6. And what about my expense reports? Iʼd still do them, and any and all administrative tasks that youʼd need completed--travel arrangements, photo copies, the whole shebang. Iʼd just also be available to help with tasks that Iʼm not able to do at reception because Iʼm tied to a 50 foot radius of the front desk.
  7. 7. But, more than anything, THIS sums it up:
  8. 8. This is from a presentation on the “7 Deadly Sins” by Gareth Kay. It gets right to the heart of why I think brand planning is important and fascinating, and why I want to be a brand planner. I love doing interesting, engaging, creative work that stretches the limits of my mind and imagination and challenges me in a constructive way.
  9. 9. This is what my days are like now. Marty Brandon Office Services Fixing Mistakes Athena from Age of Travel Has Made
  10. 10. Let’s be honest, though. Fixing Mistakes Athena from Age of Travel Has Made TSA not cool with wrong name on boarding pass, it seems. Brandon Researching Social Media, Technology, Advertising, etc. (for myself) Office Services Marty Alright, not completely honest, but close.
  11. 11. And this is what my days COULD look like. Brandon/Brand Planning/New Business -Research -Help with Keynote -Administrative support -Assistance with Pitches -Anything and Everything Fixing Mistakes Athena My days would probably not be from Age of Travel quite so purple, but this was a hard Has Made (because one to photographically represent. we know this will never truly go away)
  12. 12. Because if I have to sit on the phone for another 45 minute marathon of muzak with a Xerox rep in Mumbai named “Keith” whose grasp on the English language is tenuous at best, I am going to lose it. AND exhale. I feel better now.
  13. 13. Of course that’s not true. I just know that if my main job function was in Brand Planning and not tied to the front desk, Iʼd be able to make YOUR life easier. My full attention could and would be focused on the Brand Planning team, and Iʼd have a better understanding of what you were doing at any given time and would be able to anticipate any problems before they occurred. This is not to say that I am ungrateful for the job I have right now; the receptionist position has been a fantastic opportunity. I love working for 22squared and can see myself working here for a long time, but I feel that Iʼve come to a point where I need to move forward.
  14. 14. I guess thatʼs about it. Other than my AMAZING WEBSITES which I know you are DYING to visit. For Work: For Play:
  15. 15. Have a lovely day.