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Social CRM: Towards Enhanced Customer Relationship Management

Social CRM is the connection between social media and a company’s internal and external communication systems. The question for companies is no longer whether to engage with social media, but rather how to engage with it.

Companies that have already started implementing Social CRM strategies rapidly see the impact on their internal processes. Social CRM aims to solve the fundamental dilemma of how to make human-scale marketing “scalable”.

The combined expertise of Atos Consulting and MSLGROUP sheds a new light on Social CRM strategy implementation and its impacts.