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Reaching The Hispanic Consumer


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Why should you be targeting the Hispanic community?

Did you know, one quarters of all millennials are of Hispanic origin and a majority of these are bilingual. American Hispanics tend to spend more time on social networks, more so on mobile devices than the general American population.
MSLGROUP's research on the business opportunities and projected growth of the community will help marketers to better reach out to the Hispanic population.

As tips for targeting this segment of the population, we've compiled five trends & their respective communication opportunities.
• New growth markets emerging in the US
• Impact of influencers
• Biculturism
• Purchase decisions
• Social commitment

For more information contact Allan Dib, SVP Planning at

You can also reach out to us on Twitter @msl_group

Published in: Business
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