PurPle (Purpose + People) is MSLGROUP's citizenship offering.
PurPle is rooted in the idea that purpose is about opportunity and potential, and people make it real with their passion and insights.
To become PurPle, organizations need a shared purpose to inspire people, platforms to organize people, programs to energize people, and stories to spark participation and action.
While PurPle includes corporate citizenship and cause marketing initiatives, the most powerful PurPle initiatives truly integrate purpose and participation to catalyze collaborative social innovation with stakeholders or grassroots change movements with consumers.
For more, see http://purple.mslgroup.com.