crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 3Curators ofSweden
Humanise social media, build relationshipsThe strategy works as it is bold and involves a variety of Swedes –including a w...
Imperative to select the right candidatesPotential curators are nominated by citizens, by sending an e-mail andanswering a...
Worlds most democratic twitter account The philosophy of the country is presented uncensored through bold and opinionated ...
Social experiment that works for mostPeople love the approach. They also like seeing the country throughdifferent sets of ...
A publicity stunt, say a fewThe campaign fails for some, as they feel it does not promote Swedenpositively. The lack of mo...
Jurys out, but the results are inAlthough experts are unsure if Sweden is on the right track, the accounthas increased its...
ImpactEven though many tourism boards are using social media, peopleelsewhere are urging their governments to start simila...
More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network an...
Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insight...
Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in wh...
People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach ...
For People’s Labsolutions, contactpascal.beucler@mslgroup.com
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People's Insights Volume1 Issue3 : Curators Of Sweden

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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Curators Of Sweden. For more, see: http://peopleslab.mslgroup.com.

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People's Insights Volume1 Issue3 : Curators Of Sweden

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 3Curators ofSweden
  2. 2. Humanise social media, build relationshipsThe strategy works as it is bold and involves a variety of Swedes –including a writer, an ad man, a priest, a teacher and a coffee-drinkingtrucker. Diverse followers build a rapport with the brand, Sweden.Source : http://mashable.com/2011/12/16/sweden-twitter-acount/,http://www.dailydot.com/society/curators-of-sweden-twitter/
  3. 3. Imperative to select the right candidatesPotential curators are nominated by citizens, by sending an e-mail andanswering a set of questions. People from different walks of life, whoamplify Swedens rich culture, are selected.Source : http://twitter.com, http://curatorsofsweden.com/archive/
  4. 4. Worlds most democratic twitter account The philosophy of the country is presented uncensored through bold and opinionated mouthpieces. This truly reflects Sweden’s democratic nature through a medium that promotes freedom of speech.Source : http://www.thelocal.se/38072/20111221/, http://www.kullin.net/2011/12/sweden-the-world%E2%80%99s-most-democratic-twitter-account/
  5. 5. Social experiment that works for mostPeople love the approach. They also like seeing the country throughdifferent sets of eyes, along with getting a chance to personally interactwith the curators.Source :http://www.fastcocreate.com/1679300/sweden-invites-its-citizens-to-be-brand-ambassadors-for-the-country
  6. 6. A publicity stunt, say a fewThe campaign fails for some, as they feel it does not promote Swedenpositively. The lack of moderation means that curators can project theirpersonal views, which may not reflect those of the nation as a whole.Source : http://www.annadahlstrom.com/2011/12/curators-of-sweden-social-media-gone-wrong/, http://www.geekosystem.com/tag/curators-of-sweden/
  7. 7. Jurys out, but the results are inAlthough experts are unsure if Sweden is on the right track, the accounthas increased its follower base by more than 14,000 in over a month.The campaign has led to captivating conversations across the world.Source : http://www.crowdsourcing.org/document/sweden-lets-citizens-take-over-its-official-twitter-account-this-is-either-genius-or-insanity/9388,
  8. 8. ImpactEven though many tourism boards are using social media, peopleelsewhere are urging their governments to start similar campaigns, andplenty of competitors want to follow suit.Source: http://twitter.com , http://mashable.com/2011/12/16/sweden-twitter-acount/,http://www.kullin.net/
  9. 9. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
  10. 10. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit http://peopleslab.mslgroup.com
  11. 11. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  12. 12. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit http://peopleslab.mslgroup.com
  13. 13. For People’s Labsolutions, contactpascal.beucler@mslgroup.com

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