50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Pinterest. For more, see: http://peopleslab.mslgroup.com.

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 2
Pinterest

2. Introducing Pinterest – The Virtual Pinboard
Pinterest is an image-based social curation network allowing users to
organise and share theme-based image collections on boards aiming to
connect everyone in the world through shared tastes and interests.
Source: http://pinterest.com/

3. Pinterest combines visual social curation with
the interest graph
It enables users to share their interests & experiences by uploading/
pinning relevant images to personalised 'boards'. Sharing a recipe,
book, CD or painting can reveal a common link between 2 people.
Source : http://www.bethkanter.org/pinterest/ , http://allthingsmamma.com/2012/01/pinterest-
%E2%80%93-a-great-way-to-organize-your-interests-and-connect-with-others/

4. Pinterest allows you to overlook topics that
don't interest
Curates content of users' interest through visuals by following 'boards'
rather than following all postings of accounts followed, like on other
networks. Users only see things of interest on their timelines.
Source : http://www.blueglass.com/blog/everything-you-need-to-know-about-pinterest/,
http://www.arikhanson.com/2011/12/13/whats-behind-the-pinterest-craze-15-super-users-
share-their-thoughts/

5. Pinterest works for brands that can build
visual interactions
Practitioners think Pinterest throws open interesting avenues to market
brands through visual enticement, but some feel that brands might have
jumped on the bandwagon without seeing any relevance for themselves.
Source: http://www.linchpinseo.com/infographic-pinterest
,,http://mashable.com/2012/01/09/the-top-brands-on-pinterest

6. Pinterest receives mostly positive reviews
Mixed reviews for Pinterest, the majority of which like it for its simplicity,
aesthetic appeal, addictiveness & networking features while a few think
the platform gets stale beyond a certain point for its limitations.
Source : http://crafterminds.com/2012/01/why-pinterest-makes-me-want-to-cry-sometimes/
, http://blog.eladgil.com/2011/12/how-pinterest-will-transform-web-in.html

7. The Evolution – 2012, possibly the year of
curation?
2012 predicted as the year of social curation as users would rather
consume content than create it. Part of Pinterest's success can be
attributed to the evolution of social media to push-button content curation.
Source : http://www.bethkanter.org/pinterest/,
http://daredo.tumblr.com/post/15507996296/2012-is-the-year-of-social-curation

8. A threat to other social networks
Pinterest is seen as a threat to other networks because of its focus on
treating content as king through its push-button mechanism and because
it caters to a new influential diaspora – 25- to 44-year-old women.
Source : http://www.5minutesformom.com/48888/mom-bloggers-pick-pinterest-over-google/

9. The future : The Next big thing?
Slated as the next big thing because of its simplicity to structure push-
button content generation into sets of curated content, carving out a niche
market for itself, paving the way for more niche market social networks.
Source : https://twitter.com/#!/dontheideaguy/status/119965814764994560,
http://peopleslab.mslgroup.com

10. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

11. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

12. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

13. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

14. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com