The City 2.0: People’s Insights Vol. 2 Issue 6


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This week, we distill insights around The City 2.0 - a new platform from TED to crowdsource ideas on how cities can be better equipped for the future and inspire urban citizens to take action.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

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The City 2.0: People’s Insights Vol. 2 Issue 6

  1. 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights Volume 2, Issue 6The City 2.0
  2. 2. People’s Insights100+ thinkers and planners within MSL- In 2013, we continue to track inspiringGROUP share and discuss inspiring proj- projects at the intersection of social data,ects on social data, crowdsourcing, story- crowdsourcing and storytelling, with a fo-telling and citizenship on the MSLGROUP cus on projects that are shaping the FutureInsights Network. Every week, we pick up of project and curate the conversations Do subscribe to receive our weekly insightsaround it — on the MSLGROUP Insights reports, quarterly magazines, and annualNetwork itself but also on the broader reports, and do share your tips and com-social web — into a weekly insights report. ments with us at @PeoplesLab on Twitter.Every quarter, we compile these insights,along with original research and insightsfrom the MSLGROUP global network, intothe People’s Insights Quarterly Magazine.We have synthesized the insights from ouryear-long endeavor throughout 2012 toprovide foresights for business leaders andchangemakers — in the ten-part People’sInsights Annual Report titled Now & Next:Ten Frontiers for the Future of Engage-ment. People’s Insights People’s Insights People’s Insights weekly report quarterly magazines Annual Report Volume 2, Issue 6, Future of The City 2.0 January - March, 2013 Citizenship
  3. 3. What is The City 2.0?In 2012, TED announced a new platform, The collaboration and to inspire urban citizens takeCity 2.0, to crowdsource ideas on how cities can action. Ten of the best ideas would be awardedbe better equipped for the future, encourage $10,000 each to kick start change.Source: thecity2.orgAs Nate Berg, staff writer at The Atlantic Cities said:“TED unveiled a new website that aims to crowdsource ideas on city-focused projects and award mini-grantsto enable the best ones.”According to TED, the vision for the platform is century city using up-to-the-minute crowdsourcingto build an “ever-expanding network of citizen-led, techniques.scalable experiments.” “The ambitious goal is to create a clearinghouseWriter Anthony Flint describes The City 2.0 as: for tools and methodologies and best practices to reshape cities around the world.”“a kind of global Wikipedia connecting citizens,political leaders, urban experts, companies, andorganizations, with the goal of improving the 21st 3
  4. 4. Source: 2012 TED Prize Wish: The City 2.0 The City 2.0 platform was re-designed in January 2013. Inspiring people to become changemakersSource: The City 2.0 mobilizes people to participate in the process of driving change. AsThe platform and the innovation competition Inhabitat’s Tafline Laylin commented:are supported by a $100,000 TED Prizeand funding from private foundations and “It’s a novel idea, but it is also incrediblycorporations. Changemaker Conor White- inspiring. Instead of placing the responsibilitySullivan noted: of our future in the hands of a few politicians, TED is encouraging all citizens to take it back“The platform is supported with $250,000 into their own.”in funding from the Knight Foundation, anda number of large corporations are throwing People can participate online by sharingtheir weight behind it as well, including IBM inspirations, stories and projects on Theand Autodesk.” City 2.0 platform, submitting resources, competing for a grant and sharing feedback. Offline, people can organize or participate in TEDxCity2.0 events and TEDxLive viewing parties for the same.Source: Volume 2, Issue 6, Future of The City 2.0 January - March, 2013 Citizenship
  5. 5. To learn more about city initiatives, The City leaders right in our backyard, but it will take all2.0 encourages people to browse through of us working together to become the City 2.0 “city-themed TED and TEDx talks and has To encourage sharing of stories, inspirationscreated a book City 2.0: The Habitat of the and projects, TEDxCity2.0 introduced a newFuture and How to Get There. initiative – Action Pitch Sessions – whichTEDxCity2.0 – An amplification invites five members to share their ideas on- stage in a two minute pitch. After the pitches,channel event organizers encourage the audience toThe City 2.0 is further supported by the support one or more of these ideas and helpTEDx program, through which passionate bring them to life. Talks and Action Pitchesindividuals and changemakers organize from the TEDxCity2.0 events are available onindependent TED-like events in their YouTube here and here.communities. In October 2012, 28 global A second TEDxCity2.0 day will be organizedTEDx communities hosted TEDxCity2.0 in, helping the initiative increase itsreach, build a network of changemakers, The City 2.0 Challengecrowdsource more ideas and inspire action atthe grassroots level. The City 2.0 Challenge bootstrapped the crowdsourcing process and servedAlexanderDSM commented: as an incentive for participation. People“With TED’s City 2.0 [the focus is] not just big submitted their ideas online, and winnersAmerican cities, but cities around the world. were announced on a rolling basis first atTED’s core competency is not just in the TEDGlobal in June 2012, and then on thecuration of ideas, but it’s also worth noting TED blog. The winners received $10,000the TEDx program. With over 3,000 TEDx each to fund their in three years, there is the chance for ArchDaily’s Vanessa Quirk reported:the TEDx communities in cities to embracethis year’s TED prize and enact it in their local “The Award, which offers $10,000 to 10communities.” innovative ideas in Urban Transformation, has been awarded – so far – to an eco-artist, a Wikipedia of house-building, a noise mapper, a couple of sign-post rebels, and a public-health activist and educator.”Source: Dewey, who organized a TEDxCity2.0event in San Diego, commented on theevent’s contribution to creating a globalcommunity of changemakers:“Being a part of this global event opened the Source: Playlist: 8 City 2.0 award-winner videosexchange of ideas to include what has and hasnot worked in other cites (sic) and questionsabout we can adopt best practices from provenmodels. Far too often, these events onlydive into local problems with local solutions.Sometimes we need to expand beyond our zipcode to understand what our problems reallyare. We have an incredible pool of thought 5
  6. 6. Can crowdsourcing drive civicchange?While The City 2.0 benefits from the size and create change in cities. We have realized thatreach of the TED and TEDx communities, the public sector isn’t going to solve everythinkers debate the potential of the civic crisis alone, but in fact works best whencrowdsourcing platform in creating the city of partnering with the private and non-profitthe future in real life. sector. It could be that the Internet, by itself, is also insufficient.Jake Barton who runs a similar platform,Change By Us, commented: “While the competition portion of The City 2.0 is clearly oriented toward that kind of in-“Creating a website is not terribly difficult. But person collaboration that is required to createcreating a project that actually has an impact change in cities, the TED prize, with its “wishon communities? That’s really hard. From my list,” suggests that the Internet is the magicexperience, the website is a great way to gain wand that’s going to jumpstart change in ourattention and motivation and traction, but to communities.”actually make real change happen, it’s people.” Blogger Kyle Rogler feels the ideas sharedDiana Lind, director of Next City and one can inspire solutions:of the winners of The City 2.0 Challenge,believes the challenge model is more “Crowd sourcing ideas from citizens mayefficient than the open collaboration not provide exact solutions to the problemsplatform: faced by a city, but it will help inform general opinions and generate a huge variety of unique“While the Internet is great for ordering shoes ideas that designers can draw inspiration fromor reading blogs, it might just not be the to provide more precise solutions.”best holistic system to organize people or toModels of innovationSeveral changemakers and organizations have used crowdsourcing and collaborative socialinnovation to drive civic change. For instance, crowdsourcing initiatives like Open Ministry inFinland and programs that incorporate collaboration like Let’s Move! Cities, Towns and Countiesin the U.S. are seeing early signs of success in enabling citizens to propose new laws andmobilizing local leaders to take action.Source: Open Ministry ( Source: Let’s Move! Cities, Town and Counties ( Volume 2, Issue 6, Future of The City 2.0 January - March, 2013 Citizenship
  7. 7. People’s Lab:Crowdsourcing Innovation & InsightsPeople’s Lab is MSLGROUP’s proprietary comment on other people’s content andcrowdsourcing platform and approach that collaborate to find innovative solutions.helps organizations tap into people’s insights forinnovation, storytelling and change. The People’s Lab crowdsourcing platform and approach forms the core of our distinctiveThe People’s Lab crowdsourcing platform insights and foresight approach, which consistshelps organizations build and nurture public of four elements: organic conversation analysis,or private, web or mobile, hosted or white MSLGROUP’s own insight communities, client-label communities around four pre-configured specific insights communities, and ethnographicapplication areas: Expertise Request Network, deep dives into these communities. The People’sInnovation Challenge Network, Research & Insights Quarterly Magazines showcase ourInsights Network and Contest & Activation capability in crowdsourcing and analyzingNetwork. Our community and gaming features insights from conversations and communities.encourage people to share rich content, vote/ Learn more about us at: |
  8. 8. For People’s Lab solutions,