People’s Insights Volume 1, Issue 50: Walmart & Mattel's Virtual Toy Store


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This week, we distill insights around Walmart and Mattel's Virtual Toy Store in Toronto, which enables people to complete their Christmas shopping while on the go.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see:

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People’s Insights Volume 1, Issue 50: Walmart & Mattel's Virtual Toy Store

  1. 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights: Volume 1, Issue 50Walmart &Mattel’s VirtualToy StoreAndrew Livingstone /Toronto Star
  2. 2. What is the Virtual Toy Store?In November, Walmart and Mattel lined two walls of an undergroundwalkway in downtown Toronto with images of toys and invited passers-by to purchase them on-the-go using their smart
  3. 3. How does it work?To make a purchase, people scanned the toy’s QR code with their smartphone and were re-directed to Walmart’s website where they couldenter payment details and avail of free home
  4. 4. Located where the people areLocated along a retail concourse and commuter hub, the virtual storeenabled Walmart to reach a large audience of urban Canadians whomight not otherwise shop at
  5. 5. A convenient way to shopMoms and bloggers responded favorably to the concept of a virtual toystore, highlighting that it helps them skip lines, avoid lugging aroundshopping bags, and immediately recognize the hottest toys, on the go.1), 2) Mommy blogger Carrie Anne at
  6. 6. “Perfect for Christmas”Marketers too responded well to the program, noting that it eliminatesretail costs, including rent, maintenance and staff salaries, is easy toscale and helps reach crowds during the shopping
  7. 7. Tailored to the new age consumerThe virtual toy store caters to time-crunched consumers, who own smartphones, are comfortable with online shopping and open to the idea ofpurchasing products through their mobile
  8. 8. Technology opens new possibilitiesMarketers believe the interactivity and appeal of virtual stores can beenhanced through technology, by targeting ads better, changingproducts based on data, and making QR codes more attractive.1) Photo: Andrew Livingstone /Toronto Star via moneyville.ca2)
  9. 9. A new way to shop, and engage2012 has seen a rise in similar virtual stores across the globe, andmarketers speculate that this hybrid of real life meets digital life willshape the way people shop and the way brands engage with
  10. 10. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in four key areas:crowdsourcing, storytelling, citizenship and social data. Crowdsourcing Storytelling Citizenship Social DataMahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy ElectionFor more reports, visit:
  11. 11. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  12. 12. People’s Insights Annual ReportIn January 2013 we will publish the ten-part People’s Insights AnnualReport, in which we synthesize our insights from 2012 and provideforesights for business leaders and change-makers for 2013.Now & Next: Future of Part 1: Crowdfunding Part 2: Behavior Change Engagement Games(coming soon as an iPad app)Subscribe to the report at:
  13. 13. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  14. 14. For People’s Labsolutions,