People’s Insights Volume 1, Issue 49: Intel iQ


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This week, we distill insights around Intel iQ - a dedicated social curation platform that Intel uses to curate content from influencers and employees on how people are using technology in inspiring ways.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see:

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People’s Insights Volume 1, Issue 49: Intel iQ

  1. 1. crowdsourcing | storytelling | citizenship | social dataPeople’s Insights: Volume 1, Issue 49Intel iQ
  2. 2. What is Intel iQ?Intel uses iQ, its dedicated social curation platform, to curate contentfrom influencers and employees on how people are using technology ininspiring ways, and to showcase technology’s impact on
  3. 3. How does it work?The iQ algorithm sources content based on social popularity. Then, itcrowdsources the most popular content amongst Intel employees, andpublishes links and excerpts from them, along with original content.1), 2) Full iQ Social Publishing infographic at
  4. 4. We live in a content economyBrands have invested heavily in communities and need to createshareable content on a regular basis to stay top of mind. iQ is Intel’sanswer to the challenge of creating a constant stream of quality content.1), 2)
  5. 5. Targeting a young audienceMillennials and Gen Y no longer access content on print, TV and radio.iQ was designed as a touch-optimized web app to be present where theyouth are – on smart phones, laptops and
  6. 6. Subtle Intel Inside theme continuesIntel is adept at communicating the power of technology throughstorytelling, and Intel iQ is another instance where the company focuseson what the product enables and not the product itself.
  7. 7. Sharing the brand messageSome thinkers believe the true value of the iQ platform will come fromhaving an army of consumers who share brand-aligned content andhelped increase the favorability of the Intel brand and its products.
  8. 8. Brands are becoming social publishersBloggers point out that social publishing is becoming common amongtech brands, with IBM (A Smarter Planet), Qualcomm (Spark) and Cisco(The Network) also curating, creating & commissioning content.1), 2)
  9. 9. Is social publishing apt for brands?Bloggers point out that product and media companies have begun tooverlap, and question the impact that branded content platforms willhave on the overall media industry.
  10. 10. Macro trend: Social CurationIn 2012, we have seen social curation take off on the webwith Pinterest reaching 40 million users and new curation platformslike Pearltrees, Storify, The Fancy and Cowbird gaining visibility.1), 2)
  11. 11. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in four key areas:crowdsourcing, storytelling, citizenship and social data. Crowdsourcing Storytelling Citizenship Social DataMahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy ElectionFor more reports, visit:
  12. 12. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  13. 13. People’s Insights Annual ReportIn January 2013 we will publish the ten-part People’s Insights AnnualReport, in which we synthesize our insights from 2012 and provideforesights for business leaders and change-makers for 2013.Now & Next: Future of Part 1: Crowdfunding Part 2: Behavior Change Engagement Games(coming soon as an iPad app)Subscribe to the report at:
  14. 14. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  15. 15. For People’s Labsolutions,