People’s Insights Volume 1, Issue 4 : Facebook Timeline Apps


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Facebook Timeline Apps. For more, see:

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People’s Insights Volume 1, Issue 4 : Facebook Timeline Apps

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 4FacebookTimeline Apps
  2. 2. Introducing Facebook Timeline AppsFacebook recently rolled out 60 apps that sync with its new timeline,allowing users to share experiences around their interests – shopping,cooking, working out, etc – in a better manner.Source:,
  3. 3. Taking the Open Graph to the next levelOpen Graph, a set of application interface tools that allows developers to createapps on Facebook, has evolved from allowing third-party websites and pages tobe liked and displayed on the newsfeed to letting apps model user activitiesbased on actions and objectsSource : ,
  4. 4. Actions and ObjectsFor the apps, ‘actions’ are things that users do (listen, for instance),while ‘objects are what these actions apply to (a song, in this case). Amagazine app, for example, lets users read (action) an article(object).Source : ,
  5. 5. The thinking behind the appsThe apps tap into users’ growing feelings of ‘curiosity’ and ‘satisfactionof the ego’ by keeping friends updated hour-by-hour of their activitiesthrough ‘actions’Source : ,
  6. 6. More accurate user depictionsThe apps give a truer representation of users personalities by allowing them totell their stories. Content sharing is easier as users give the apps permission totrack their activities for Facebook friends, such as a daily account of their travels,favourite music, movies watched, etc.Source : ,
  7. 7. Opportunity for brands that thrive on personalinteractions or high social valueBrands have a better chance of appearing in users news feeds as the appsencourage users to share experiences in real time. It offers significantopportunities for brands by allowing them to tell their stories and demonstrateongoing conversations with fans.Source :,
  8. 8. Facebook user activity for brands wont bedefined by likesAn app is a deeper commitment than a passive like. The increase in appdiscovery could lead to heightened word-of-mouth activity, subscriptions andsales. Overexposure of actions from consumers, however, might be detrimentalto brands and users.Source :,
  9. 9. Sense of nostalgia for businesses, usersTimeline apps record all user activities across time in an organisedmanner, which help users reminisce or peek into friends lives. Userscan also track their activities by date.Source : ,!/profile.php?id=1748963404
  10. 10. Plenty of criticism tooJust like every innovation on Facebook, this one received flak frommany users, who cited intrusion of privacy, over-information and the set-it-and-forget-it nature of the apps as the biggest flaws.Source : ,
  11. 11. A clear vision for the futureFB wants to create an app eco-system comparable to that of Apples iOS byreaching out to top content providers, ensuring more time spent on the platform.It recognises that mobile devices are the future; hence encouraging frictionlesssharing via mobile through actionsSource :
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,