crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 19Pepsi Pulse
Digital dashboard for pop culturePepsi Pulse – launched on April 30 and part of the beverage majorsLive for Now global cam...
The platform lives @ Pepsi.comPepsi Pulse features a fresh set of pop-culture-based articles that arescored by SocialFlow’...
The brand ambassadorJoe Jonas, Disney star and musician, will provide engaging contentfocused around the Live For Now camp...
Celebrity-heavyThe campaign will include celebrity challenges and updates, which urgetheir fans to participate and respond...
Inviting and inspiring consumersPepsi wants its consumers to live in the moment by knowing what’s hotacross the web so tha...
Interesting, unexpected newsPulse has had a major impact on the brand. Pepsi now has a fresh andpopular culture created es...
More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network an...
Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insight...
Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in wh...
People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach ...
For People’s Labsolutions, contactpascal.beucler@mslgroup.com
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People’s Insights Volume 1, Issue 19: Pepsi Pulse

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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Amazon Kindle Fire. For more, see: http://peopleslab.mslgroup.com.

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People’s Insights Volume 1, Issue 19: Pepsi Pulse

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 19Pepsi Pulse
  2. 2. Digital dashboard for pop culturePepsi Pulse – launched on April 30 and part of the beverage majorsLive for Now global campaign – is a social-media-driven interactivedashboard for everything on pop culture in real-time.Source: http://mashable.com/2012/04/30/pepsi-pulse-live-for-now/
  3. 3. The platform lives @ Pepsi.comPepsi Pulse features a fresh set of pop-culture-based articles that arescored by SocialFlow’s technology to rank interest and resonance of thearticles against an audience on Twitter.Source: http://blog.socialflow.com/
  4. 4. The brand ambassadorJoe Jonas, Disney star and musician, will provide engaging contentfocused around the Live For Now campaign, and will tweet using thehashtag #LiveForNow.Source: http://mashable.com/2012/05/09/joe-jonas-pepsi-live-for-now
  5. 5. Celebrity-heavyThe campaign will include celebrity challenges and updates, which urgetheir fans to participate and respond, ultimately “inspiring and gettingconsumers to live in the now”.Source : http://blog.socialflow.com/
  6. 6. Inviting and inspiring consumersPepsi wants its consumers to live in the moment by knowing what’s hotacross the web so that they can be the first among their friends to sharethe information.Source: http://mashable.com/2012/04/30/pepsi-pulse-live-for-now/
  7. 7. Interesting, unexpected newsPulse has had a major impact on the brand. Pepsi now has a fresh andpopular culture created especially for it. The number of conversations ithas sparked off online is another advantage.Source : http://www.sosoactive.com/pepsi-launches-pulse-pop-culture-and-news-platform/
  8. 8. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
  9. 9. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit http://peopleslab.mslgroup.com
  10. 10. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  11. 11. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit http://peopleslab.mslgroup.com
  12. 12. For People’s Labsolutions, contactpascal.beucler@mslgroup.com

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