People’s Insights Volume 1, Issue 17 : Yoke


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Yoke. . For more, see:

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People’s Insights Volume 1, Issue 17 : Yoke

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 17Yoke
  2. 2. What is Yoke?Yoke is an online dating application on Facebook that pulls informationfrom user profiles and pairs users with single friends, and friends offriends who share common interests.
  3. 3. Simple, effortlessYoke does not complicate things with too many features or processes.Registration is easy. Users don’t need to create a new profile; they justneed to select five photos from an album to share with potential dates.
  4. 4. Facebook data to find common interestsThe app pulls data – age, education, interests – from users Facebookprofiles to match them up with compatible profiles. The objective:discover common interests that could lead to a real-world bond. ,
  5. 5. Data-driven approachYoke also pulls data on activities undertaken on third-party applicationslike Amazon, Netflix and Spotify to set people up with direct matchesand similar tastes on the basis of movies watched, songs heard, etc. ,
  6. 6. Yoke the people you likeUsers can yoke others to show interest. If the recipient is interested,he/she can yoke back and start chatting. Yoke is integrated withFacebook messages, so users not on the app can get an invite.
  7. 7. Mutual friends give vote of confidenceIf users are unsure about a match, they can ask mutual friends for theiropinions. Shy users can also ask mutual friends to introduce them tointerests. A friend’s vote adds confidence to a connection.
  8. 8. Facebook as a dating platformYoke used Facebook to take advantage of the Open Graph forinformation on potential matches, to leverage the user base, to avoidcreating a new network and to consolidate a user base from the start. ,
  9. 9. Not only for datingThe app isn’t only for people looking for dates. Users who aren’t singlecan find interesting people and make friendly connections. They canalso set up friends who are single and compatible with each other.
  10. 10. DrawbacksPrivacy is a concern as Facebook users personal details on theirprofiles and on third-party apps are included in the search results.Theuser interface is a problem too along with certain bugs and glitches.
  11. 11. Online dating marketOnline dating is a $2.1 billion business in the US, which explains thelarge number of players such as OkCupid and Match. Yoke stands outas it provides a simpler, more social and data-driven experience. ,
  12. 12. The futureUsing social media and third-party connections to source matches willcome next. Expect connections to services like Twitter, better profilecustomisation, a mobile-friendly site and an iPhone app. ,
  13. 13. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  14. 14. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  15. 15. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  16. 16. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  17. 17. For People’s Labsolutions,